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Senior Director Product Marketing

Role overview

Qualifications

  • 10+ years of B2B marketing experience
  • At least 6 years in product marketing
  • 3+ years managing teams
  • Deep cybersecurity domain expertise

Responsibilities

  • Define and own the product marketing strategy for our cybersecurity portfolio
  • Develop deep relationships with CISOs and security leaders
  • Manage and grow a team of 4–7 product marketers
  • Run a tight operating cadence

About the company

Varonis logo

Varonis

Varonis is a pioneer in data security and analytics, fighting a different battle than conventional cybersecurity companies. Varonis focuses on protecting enterprise data: sensitive files and emails; confidential customer, patient, and employee data; financial records; strategic and product plans; and other intellectual property. The Varonis Data Security Platform detects cyber threats from both internal and external actors by analyzing data, account activity, and user behavior; prevents and limits disaster by locking down sensitive and stale data; and efficiently sustains a secure state with automation. Varonis products address additional important use cases including data protection, data governance, Zero Trust, compliance, data privacy, classification, and threat detection and response. Varonis started operations in 2005 and has customers spanning leading firms in the financial services, public, healthcare, industrial, insurance, energy and utilities, technology, consumer and retail, media and entertainment, and education sectors.

Company details

Company typeXLarge
Company size1001 - 5000

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Job description

Description

Senior Director, Product Marketing — Cybersecurity

About the Role

We are looking for a seasoned Senior Director of Product Marketing to lead go-to-market strategy for our cybersecurity product portfolio. This is a highly visible, cross-functional leadership role that sits at the intersection of product, sales, and marketing. You will own how our solutions are positioned, messaged, and brought to market — translating complex security capabilities into compelling narratives that resonate with CISOs, security engineers, and enterprise buyers.

You will manage a team of product marketers and work closely with product management, demand generation, field sales, and executive leadership to accelerate pipeline and revenue growth.


What You'll Do

Own the Narrative

  • Define and own the product marketing strategy for our cybersecurity portfolio, including positioning, messaging frameworks, and competitive differentiation
  • Develop a deep understanding of the vendor landscape, buyer personas, and market dynamics to inform product positioning and GTM motions
  • Build and maintain a compelling corporate narrative that spans product lines and resonates across buyer segments
  • Craft the narrative for strong POVs that challenge the status quo and speak to the future of where AI and cybersecurity are going

Be in the Field

  • Develop deep, direct relationships with CISOs and security leaders to pressure-test messaging – this role isn’t for someone who wants to sit on the sidelines
  • Act as a company spokesperson: develop and deliver our POV at RSAC, Black Hat, customer summits, and analyst events
  • Bring field intelligence back to shape positioning, content, and product roadmap input, using the lens of how buyers buy and sellers sell to drive decisions

Build and Run a High-Performance Team

  • Manage and grow a team of 4–7 product marketers; set a high bar for craft, speed, and business impact and manage and coach effectively to drive business results
  • Run a tight operating cadence: quarterly messaging reviews, competitive updates, field feedback, launch retrospectives, and win/loss analysis
  • Foster a culture where the team spends time with customers and prospects
  • Embed AI into how your team works: content generation, personalization at scale, competitive monitoring, and sales tool development

What We're Looking For

Experience

  • 10+ years of B2B marketing experience, with at least 6 years in product marketing and 3+ years managing teams
  • Deep cybersecurity domain expertise — you can hold your own in a technical conversation about cloud security, data security posture management (DSPM), identity, email security, etc.
  • Experience marketing to enterprise security buyers
  • Track record of building and landing category-defining narratives at a high-growth security company

Skills & Mindset

  • Exceptional written and verbal communication, especially with executive-level audiences
  • Strong strategic thinking with the ability to synthesize market data, customer insights, and product capabilities into crisp positioning
  • Comfort operating at both the strategic and tactical levels; not afraid to get hands on
  • AI-first: you use AI tools every day, have strong opinions about where they add value in marketing workflows
  • Prioritizes ruthlessly: you know the difference between important and urgent, and you protect your team's focus accordingly

We invite you to check out our Instagram Page to gain further insight into the Varonis culture! 
@VaronisLife 
Varonis is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other legally protected characteristics 
 
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Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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