Content Strategy Lead

Description

TITLE Content Strategy Lead 
DEPARTMENT Content
DIVISION NP Digital
LOCATION Remote - US

ABOUT OUR COMPANY

NP Digital (NPD) is a global award-winning performance marketing agency. AdAge named us Performance Marketing Agency of Year, Campaign Magazine labeled us the Global Agency of the Year in two categories, and The Drum awarded us the Agency Business Award for Global Development. Google recently handed us the Agency Excellence Award for Media Unification and both Inc. and AdAge listed us on their Best Places to Work lists.

NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization.

NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience.

ABOUT THE OPPORTUNITY

Are you a results-driven, quick-on-your feet digital marketer who loves brainstorming creative content ideas just as much as you enjoy organizing content calendars in order to ensure that each deadline is hit on time and above-expectation?

The Content Strategy Lead is a key role within our department that guides content strategy and supports our clients in the day-to-day production of SEO/GEO content for their websites. This person is the glue that holds us together and the fuel the keeps our engine running. From editing and content calendar management to brainstorming and data analysis, the Content Strategy Lead needs to be equal parts organized, analytical and creative.

This is a pipeline position tied to anticipated business growth. Candidates must reside in and be authorized to work in the U.S.

ABOUT THE RESPONSIBILITIES

Reporting to the Manager, Content Strategy, the Content Strategy Lead will help lead important areas of client content operations on 5-7 enterprise-level accounts.

Responsibilities include but are not limited to:

• Creating detailed outlines inclusive of instructions, strategy, and sources for writers to use when drafting content
• Staging blog posts in content management systems
• Editing long-form blog posts on website copy for SEO best practices and against client content briefs for style, tone, voice, etc.
• Communicate with a remote team of writers/editors on editing and submission deadlines with little to no oversight from Manager, Content
• Lead competitor research for clients during onboarding, ensuring that content briefs are completed and formatted for the entire accounts team.
• Lead content brainstorming/writing pitches, finding content gaps and opportunities to rank in featured SERP boxes, etc.
• Lead editorial calendar creation/management — (e.g. once we have the topics approved, slate everything in and double check project timeline dates are correct).
• Assist with creating monthly content reports for client campaigns, using tools such as Google Analytics, Buzzsumo, SEMRush, and more.
• Bring new ideas to the table about how to improve our internal production process.
• Collaborate with SEO Strategist and Client Services on strategic campaign shifts/initiatives with little oversight from Manager, Content.
• Assist with research, planning and pitching of publishers for backlinks & promotional efforts when new content is created. · Assist with strategizing, composing, and reporting on email content and campaigns

ABOUT YOU

• Bachelor’s degree in marketing, communications or relevant field.
• 3-5 years' experience with leading marketing/content campaigns in the digital marketing and(or) technology industry in a high-paced, rapid growth environment (agency experience preferred)
• Experience with Wordpress and other blog formats such as Django and Shopify, understanding how to upload, edit and schedule blog posts.
• 1-2 years of editing experience, including the ability to self-edit. A keen eye for detail when it comes to AP style editing, as well as the ability to edit for style and tone according to different client content briefs
• Good understanding of the entire sales funnel and how content plays into each part of the customer journey.
• Experience strategizing and executing email marketing campaigns.
• Ability to easily delegate parts of content production to Content Specialists and Interns
• Keen understanding of project management, and ability to time manage and prioritize day-to-day work in an effective manner.
• A strong foundation of SEO best practices, and an ability to demonstrate how your efforts have contributed to increased SEO value from a content perspective
• Excellent organization skills and ability to hit multiple deadlines in a fast-paced environment
• Ability to take a results-driven approach to content creation, and not afraid to take chances/suggest new tactics
• Desire to work in fast paced, high growth, startup environment.
• Deeply understand client personas and develop content strategies to move the needle
• Experience using SEO tools such as Ahrefs, SEMRush, BuzzSumo, UberSuggest, Brightedge and more in ideation of content

ABOUT YOUR GROWTH

As an organization we support your growth and development by investing in your learning to advance your career. We believe in empowering you to showcase your knowledge and skills to win together. Career path opportunities for this department includes:

• Associate Content Specialist (typically 0-1 years)
• Content Specialist (typically 1-2 years)
• Senior Content Specialist (typically 2-3 years)
• Content Lead (typically 4-5 years)
• Content Manager (typically 5-6 years)
• Senior Content Manager (typically 6-8 years)
• Associate Director (typically 6-8 years)
• Director, Content (typically 8-10 years)
• Sr. Director, Content (typically 8-10 years)
• VP, Content (typically 10+ years)
• SVP, Content (typically 12+ years)

ABOUT OUR BENEFITS

We offer a comprehensive and flexible benefits package to all regular, full-time employees. Benefits include but not limited to:

• National Anthem Blue Cross medical plans; EPO, PPO, and HDHP options available
• Flexible paid time off; 16 weeks maternity and 6 weeks paternity leave
• Health Savings Accounts with employer contribution, Healthcare Flexible Spending Accounts, Dependent Care FSA
• Vision and dental coverage
• Employer-paid short-term disability and life and AD&D insurance
• Employer-paid premium subscription to the Calm app
• Employer-paid virtual healthcare support through First Stop Health
• Voluntary pet insurance for your furry family members
• Voluntary accident, hospital indemnity, critical illness, and supplemental life insurance
• New hire technology stipend to set up home office
• Employer-sponsored 401(k) retirement with Roth option

ABOUT THE COMPENSATION

• Base Salary: USD $70,000.00 to $85,000.00; depending on experience and skills
• Discretionary annual bonus: Up to 10% of annual salary

ABOUT OUR CULTURE

We value our best-in-class company culture, which is results-driven, innovative, fast-paced and fun. Our focus is on outcome, not output. We encourage our employees to work with an entrepreneurial spirit while applying a businesslike approach. When you work with great people and leaders that support you, there is no end to what you can accomplish. We celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values:

Think Big
“Think Big” challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what’s expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes.

Own It
“Own It” plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. “Own It” highlights ability to make the work yours and deliver creative results.

Have Fun
“Have Fun” means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organization. Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply something we have to do.

ABOUT OUR PRACTICES

NP Digital takes a human-centric approach to hiring. AI tools may assist with administrative or creative tasks, but all evaluations and decisions are made by our awesome people.

NP Digital is an Equal Opportunity Employer, proud of our diversity and inclusive culture! Our goal is to positively impact change through our actions, and we’re committed to equal employment opportunities regardless of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.