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Marketing Operations Specialist

Role overview

Qualifications

  • 2-3 years of digital / marketing operations experience, preferably with a focus on B2B.
  • Familiarity with SFDC and HubSpot with the ability to report on digital channel performance
  • Bachelor's degree
  • Eager to learn and grow, with a genuine curiosity for new tools, platforms, and marketing operations best practices

Responsibilities

  • Execute and optimize marketing campaigns across platforms (HubSpot, Salesforce, AI tools), including audience segmentation, workflow automation, and campaign asset deployment
  • Ensure data accuracy and seamless lead flow by managing list imports, campaign setup, and system integrations
  • Identify and resolve operational bottlenecks in campaign execution, proactively improving processes and efficiency
  • Monitor campaign performance and support lead generation efforts through targeted offers, landing pages, and automation strategies

Key facts

Other skills

  • Communication
  • Teamwork
  • Problem Solving
  • Physical Flexibility

About the company

Mineral logo

Mineral

Hrtech: Human Resources + Technology

Trusted by more than 1 million companies, Mineral is the HR and compliance leader for growing businesses. Our proactive solutions take the guesswork out of HR and compliance, giving clients peace of mind. We combine data, technology, and human expertise to drive innovation and personalized guidance. Mineral’s network of partnerships has enabled it to build the largest HR community in the U.S. Mineral was formerly known as the combined entity of ThinkHR and Mammoth. For more information, visit www.trustmineral.com and follow us on Twitter at @Trust_Mineral.

Company details

Company typeSME
IndustryHrtech: Human Resources + Technology
Company size201 - 500

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Job description

At Mitratech, we are a team of innovators focused on building world-class products that simplify operations in the Legal, Risk, Compliance, and HR functions. We are a close-knit, globally dispersed team that thrives in an ecosystem that supports individual excellence and takes pride in its diverse and inclusive work culture centered around great people practices, learning opportunities, and having fun! Our culture is the ideal blend of entrepreneurial spirit and enterprise investment, enabling the chance to move at a rapid pace with some of the most complex, leading-edge technologies available.

For over 35 years, the experts at Mitratech have been focused on solving the complex needs. Today, we serve 20,000 client companies of all sizes globally, representing 30% of the Fortune 500 and over 500,000 users in over 160 countries.

As we continue to grow, we’re always looking for resourceful, enthusiastic, and fresh perspectives. Join our global team and see what makes Mitratech a truly exceptional place to work!

Job Overview 

We are seeking a Marketing Operations Specialist to strengthen our team. Your responsibilities will include managing and executing marketing campaigns across platforms by building audience segments, workflows, and assets, ensuring accurate data integration between systems such as Salesforce and HubSpot, and supporting end-to-end campaign operations by identifying and resolving execution roadblocks, optimizing processes, and enabling lead generation through targeted offers and automation. You will offer data-driven performance insights to the marketing leadership, adapt to new tasks as they arise, and demonstrate excellent communication skills while collaborating with diverse teams. Additionally, you will coordinate with external vendors to achieve program objectives. Mitratech is a dynamic, fast-paced, and agile company filled with excitement. Join our marketing team and combine data, technology, and people to streamline and optimize marketing strategies, leading to more consistent and efficient outcomes.

Essential Duties & Responsibilities:

  • Execute and optimize marketing campaigns across platforms (HubSpot, Salesforce, AI tools), including audience segmentation, workflow automation, and campaign asset deployment
  • Ensure data accuracy and seamless lead flow by managing list imports, campaign setup, and system integrations
  • Identify and resolve operational bottlenecks in campaign execution, proactively improving processes and efficiency
  • Monitor campaign performance and support lead generation efforts through targeted offers, landing pages, and automation strategies
  • Flexibility to accommodate emerging responsibilities and last-minute changes, but the ability to push back when necessary
  • Excellent communication skills. You can work cross-functionally with various types of teams
  • Engage and manage outside vendors as necessary to contribute to program goals
  • Reports to the Revenue Marketing Manager

As part of the Revenue Marketing team, you will be expected to stay focused on pipeline evolution, changes within our database, monitoring the impact of our campaigns, and proactively bringing solutions to the table.

Requirements & Skills:

  • 2-3 years of digital / marketing operations experience, preferably with a focus on B2B.
  • Familiarity with SFDC & HubSpot with the ability to report on digital channel performance
  • Ability to manage multiple projects and tasks inside Asana, reprioritizing based on needs
  • Teamwork mentality – we have a tight-knit team; you must be able to work well with others
  • Solution-oriented – we all encounter problems, but how can we solve them?
  • Eager to learn and grow, with a genuine curiosity for new tools, platforms, and marketing operations best practices
  • A builder's mindset: always looking for ways to improve processes, streamline workflows, and expand automation across our tech stack
  • AI enthusiast: excited to grow alongside emerging AI tools and lean on automation to work smarter and drive greater impact

Education:                         

  • Bachelor

We will disclose intended pay ranges in our job ads for US-based opportunities – This role can be performed 100% remote anywhere in the US. Anticipated Pay Range: $75,000 – $85,000 Annually USD

Total compensation includes US employee benefits and annual bonus eligibility.

Benefits we offer:

  • Health, Dental & Vision Insurance *
  • 401 (k) + Employer Match *
  • Open PTO + 11 Paid Holidays + 4 Annual Paid Global Wellness Days Off
  • STD, LTD & Group Life Insurance
  • Paid Parental Leave
  • Pet Insurance
  • FSA & HSA Options
  • Employee Assistance Program

Perks we offer:

  • Remote Work
  • Career Advancement & Professional Development Opportunities 
  • Employee Recognition
  • LinkedIn Learning Platform

Mitratech is proud to be an EEOE, M/F/D/V, and we are committed to diversity both in practice and spirit at the corporate level. Mitratech participates in the Electronic Employment Verification Program. E-Verify is an Internet-based system that compares information from an employee’s I-9 to data from the U.S. Department of Homeland Security and Social Security Administration Records. To learn more, visit: everify.com

We are an equal-opportunity employer that values diversity at all levels. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity, disability, or veteran status.

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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