Marketing Operations Specialist

About the Role: 

This role sits at the center of how marketing scales at AlphaSense. As a Marketing Operations Specialist, you will help bring campaigns to life by powering execution, ensuring quality, and strengthening the operational foundation that enables marketing to move faster and smarter. You’ll collaborate closely with cross-functional partners across Demand Generation, Events, and Marketing leadership to ensure programs launch cleanly, consistently, and in alignment with best practices.

This position offers the opportunity to gain hands-on experience in marketing automation, campaign governance, and scalable program frameworks while contributing directly to the success of high-impact marketing initiatives. You’ll play a key role in evolving how our systems, processes, and standards support a growing global organization.

Your success in this role requires a strong operational mindset, attention to detail, and comfort working within structured processes—paired with curiosity and a desire to improve how things work. You enjoy problem-solving, take pride in high-quality execution, and communicate clearly with a wide range of stakeholders. This is an ideal role for someone looking to grow into a more advanced Marketing Operations, Marketing Technology, or Revenue Operations career path

Who You Are:

• 1–3 years of experience in marketing operations, marketing automation, or campaign support.
• Working knowledge of Marketo or another marketing automation platform (Marketo strongly preferred).
• Strong attention to detail and comfort with QA processes, checklists, and documentation.
• Ability to follow established processes while also contributing to their continuous improvement.
• Clear written communication skills for documentation and internal enablement.
• Comfortable managing intake requests and collaborating with multiple stakeholders.

  Nice to Have (But Not Required)

• Experience supporting event marketing or webinar programs
• Familiarity with tokens, templates, and scalable program frameworks
• Experience working in a B2B marketing environment
• Exposure to change management or internal communications

What You’ll Do: 

Powering Campaign Execution

• Support the execution of marketing campaigns by creating and managing programs, ensuring data accuracy and readiness
• Own intake and complete program builds for select stakeholders, helping teams move faster while staying aligned to best practices
• Clone approved program templates and populate program data using provided token information for review and approval

Ensuring Quality, Consistency & Scale

• Review and QA programs built by teams with Marketo access, helping maintain a high bar for quality, consistency, and scalability
• Partner with Marketing Operations Manager to document and reinforce campaign operations standards across the organization

Building the Foundation for Growth

• Create, maintain, and improve program build guides and operational documentation
• Support change management communications when processes, tools, or standards evolve, helping teams understand what’s changing and why
• Contribute ideas to improve workflows, templates, and operational efficiency as the marketing organization grows