Role overview

Qualifications

4-6 years of performance marketing experience with hands-on ownership managing both paid search and affiliate channels
Hands-on experience with Google Ads and Microsoft Ads
Experience managing affiliate marketing programs or partnerships
Strong analytical skills and familiarity with analytics platforms like Google Analytics

Responsibilities

Develop and execute paid search strategies across Google Ads and Microsoft Ads
Oversee affiliate partnerships, including performance management and relationship development
Evaluate channel performance and identify opportunities to improve efficiency and revenue contribution
Produce monthly and quarterly channel performance reviews, forecasts, and strategic recommendations

Key facts

Remote from: United States
Full time
Senior (5-10 years)
English

Hard skills

Affiliate Marketing Google Ads Bing Ads Campaign Management Bid Management Cost Allocation Keyword Density Performance Management Data Integrity Google Analytics Impact Assessment

Other skills

Analytical Skills
Multitasking

About the company

Talencore

Company details

Links

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Job description

This is a remote position.

Our client is a growth stage technology and data-driven commercial insurance wholesaler backed by a leading private equity firm. They are combining the worlds of insurance and technology to create an insurtech powerhouse, and are undergoing rapid digital transformation. Their Digital Marketing team is currently seeking a Channel Manager to own two critical growth channels: Paid Search and Affiliate Marketing.

You will own channel strategy, optimization, partner performance, and growth initiatives across multiple business lines. The role offers significant visibility and the opportunity to directly influence revenue growth through measurable acquisition programs.

Employment Type: Full-time permanent

Location: Remote - MUST be physically located in the US

Compensation: $95,000-105,000 base + 10% bonus + full benefits (see below)

What You'll Do:

Develop and execute paid search strategies across Google Ads and Microsoft Ads.
Manage campaign structure, bidding strategies, budget allocation, keyword expansion, match type governance, and quality score optimization.
Oversee affiliate and aggregator partnerships, including performance management, relationship development, partner expansion, and commercial negotiations.
Evaluate channel performance and identify opportunities to improve efficiency, conversion rates, and revenue contribution.
Design and execute channel tests, including bidding experiments, landing page optimization initiatives, audience segmentation strategies, and partner placement testing.
Monitor campaign health and identify anomalies across key performance indicators including conversion rate, acquisition cost, impression share, lead quality, and attribution.
Partner closely with analytics teams to ensure tracking accuracy and data integrity.
Produce monthly and quarterly channel performance reviews, forecasts, and strategic recommendations.
Collaborate with creative and content teams to optimize messaging, landing pages, and channel-specific assets.
Contribute to broader acquisition planning and channel diversification initiatives.

Requirements

4-6 years of performance marketing experience with hand-on ownership managing both paid search and affiliate or aggregator channel management.
Hands-on experience with Google Ads and Microsoft Ads.
Experience managing affiliate marketing programs, partnerships, or lead generation channels.
Experience working with affiliate, partnership, referral, or aggregator-based acquisition channels. Familiarity with affiliate platforms such as Impact, Commission Junction, or similar.
Experience with value-based bidding strategies, including target ROAS and target CPA models.
Strong analytical skills and the ability to diagnose performance trends across campaigns and channels.
Experience using Google Analytics, GA4, or similar analytics platforms.
Familiarity with BI and reporting tools such as Looker is beneficial.
Ability to manage multiple stakeholders and business priorities simultaneously.
Experience with multi-brand acquisition.
Experience in insurance, financial services, fintech, lead-generation businesses, or other high-CPC industries is preferred.

Benefits

Employee Ownership Program - eligible employees share in the financial rewards as the company grows
Professional Development Opportunities – access to learning and career growth initiatives
Owner Referral Program
Work-from-Home Reimbursement
Digital Health & Wellness Platform - online fitness and wellbeing resources
Canary Emergency Financial Assistance Program
Comprehensive Medical, Dental, and Vision Coverage
Life and AD&D Insurance
Confidential Employee Assistance Program (EAP)
Health Savings Account (HSA)
Short-Term Disability Coverage
Voluntary Benefits - supplemental accident, critical illness, and hospital insurance
Employee Discounts
401(k) Plan with company matching contributions
Paid Time Off Programs
11 Company-Paid Holidays

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