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Our client
A Dubai-based Google Ads agency managing nine figures of annual ad spend across 180+ ecommerce clients.
They’ve built an AI-powered system (Forge + Claude + Manus) that generates these pages at scale. But the system needs a leader — someone who owns the entire landing page initiative from strategy to output. Someone who understands direct-response copy at a deep level, has already built pages with AI tools like Manus and Claude, and knows exactly what makes a comparison page on Google print money versus waste budget.
You’ll lead the process. You’ll define the angles, choose the awareness levels, write the briefs, generate the pages, QA the output, and iterate based on performance. You’re not waiting for someone to hand you a spec — you’re the one deciding what gets built and why.
The Role:
Own the landing page initiative
- Lead the entire landing page production process from strategy to deployment
- Define which page types (advertorial, listicle, comparison page, product page) to build for each campaign and why
- Set up and maintain a production calendar — which brands need pages, what angles to test, what’s in the pipeline
- Coordinate with media buyers to align page strategy with campaign objectives and audience segments
- Report on page performance and make data-driven decisions about what to iterate, kill, or scale
Build pages with AI tools (daily)
- Use Manus and Claude to generate advertorials, listicles, and comparison pages at scale
- Operate Adcubator Forge (our internal AI page builder) to produce page variants rapidly
- Prompt engineer: write and refine prompts that produce consistent, high-quality copy and page structures
- Edit and elevate AI output — the AI gets you 80%, you bring it to 100%
- Produce multiple page variants per day across multiple brands and campaigns
Write and refine direct-response copy
- Write high-converting copy for advertorials, listicles, and comparison pages — or direct AI to write it at your quality standard
- Apply Schwartz awareness levels to match copy sophistication to audience temperature
- Craft hooks, headlines, leads, body copy, CTAs, and social proof sections that move people to buy
- Develop and maintain a swipe file of winning angles, hooks, and page structures across all clients
- Understand the difference between a comparison page that ranks and converts on Google versus one that just sits there
Page types you must know inside-out
- Comparison pages: “Best [product] 2025” style pages for Google Ads. You know the format, the trust signals, the ranking structure, and why they convert high-intent search traffic. This is big and urgent.
- Advertorials: Native-style editorial content that pre-sells. You know how to write a story lead that hooks, educate without boring, and transition to a soft CTA.
- Listicles: “10 Reasons Why…” format. You understand pacing, escalation, and how to structure reasons that build desire progressively.
- Product pages: Direct product landing pages optimized for paid traffic. You knowwhat elements matter above the fold, how to structure social proof, and when to
- use long-form versus short-form.
Research and strategy
- Research competitor landing pages, advertorials, and funnels to identify what’s working in the market
- Mine customer reviews, Reddit threads, and forums for real language, objections,and desires
- Develop customer avatars and emotional angle maps for each brand
- Test different page structures and copy approaches — measure, learn, iterate
- Stay current on DR copywriting trends, AI tools, and conversion optimization best practices
Quality and process
- QA every page before it ships: accuracy, persuasion quality, visual hierarchy, CTA clarity, mobile responsiveness
- Build and maintain SOPs for the landing page production workflow
- Train team members on AI tools, copy frameworks, and quality standards
- Maintain a feedback loop between page performance data and production decisions
What we're looking for
A content writer who writes blog posts. A designer who wants to push pixels in Figma.
Someone who can only write one page per day because they need to “get in the zone.” Someone who’s never heard of a comparison page or thinks an advertorial is just a long blog post.
If you haven’t built pages with AI tools before, this isn’t the role. If you don’t know what a listicle is or why it converts differently than an advertorial, this isn’t the role. If you need someone to tell you exactly what to write every time, this isn’t the role.
Requirements
- Experience building pages with Manus and/or Claude: This is non-negotiable. You’ve already used AI tools like Manus or Claude to build landing pages. Not just “tried it once” — you’ve developed a workflow around it. You know how to prompt, iterate, and produce quality pages with these tools.
- Deep knowledge of comparison pages on Google: You know what a comparison page is, why it works for high-intent Google Ads traffic, how to structure one, and what makes the difference between a page that converts at 8% versus 2%. This is urgent — we need this expertise immediately.
- Advertorial and listicle expertise: You’ve written or produced advertorials and listicles that have run with paid traffic behind them. You understand the formats, the psychology, and the structural differences between them.
- Direct-response copywriting: You understand awareness levels (Schwartz), emotional triggers, headline formulas, story leads, and the mechanics of persuasion. You’ve written copy that has made money.
- E-commerce/DTC experience: You’ve worked with e-commerce brands. You understand the customer journey from ad to purchase. You know what a cold audience needs versus a warm one.
- Speed + volume: You can produce. Multiple page variants per day across multiple brands. You don’t overthink — you execute, review, ship, iterate.
- Leadership and initiative: You don’t wait to be told what to do. You see what’s needed, propose the plan, and execute. You own the outcome, not just the output.
Strong bonus
- Experience writing native ads (Taboola, Outbrain style)
- Background in CRO, split testing, or conversion rate optimization
- Experience with Shopify, Unbounce, Instapage, Replo, or custom HTML pages
- Familiarity with Google Ads Quality Score and landing page relevance requirements
- Knowledge of direct-response classics (Breakthrough Advertising, Great Leads, Cashvertising, $100M Offers)
The tools you’ll use
- Manus — AI agent for page building, scraping, and automation
- Claude (Anthropic) — for copy generation, editing, research, and ideation
- Adcubator Forge — our internal AI page builder (you’ll be trained on this)
- Google Ads interface — to understand campaign context, keyword intent, and Quality Score
- Slack, ClickUp, Google Workspace — for communication and project management
Benefits
- Global Remote: Work from wherever you are in the world.
- Direct Access: Work directly with Jem and a team of some of the best media buyers in the game. You’ll also have access to our internal mentoring program.
- Yearly Team Getaway: Once a year, we all meet up to strategize and bond. This
- year, we’re going to Bali, all expenses paid.
- The Essentials: Normal PTO, a wellness bonus, and a flat hierarchy where the
- best ideas win.
- AI-First Culture: You’ll have access to Claude, Manus, Forge, and any other AI tools you need. No budget constraints on the tools that make you faster.
- Full time, 40 hours per week, contractor. Flexible schedule with availability across Dubai and European time zones. Fully remote.
