Logo for WaterWipes

Senior Customer Manager, Shopper & Category Insights (Amazon, Walmart & Target)

Role overview

Qualifications

  • Experience in shopper insights, category management, or related commercial insights function within FMCG or CPG
  • Experience working with major US retailers such as Amazon, Walmart, and Target
  • Proficiency with category and shopper data platforms like Nielsen, Circana, Numerator, Profitero, Scintilla, Vendor Central or similar tools
  • Ability to communicate complex information clearly

Responsibilities

  • Develop customer-specific category and shopper insights driving growth across strategic retail partners
  • Identify trends and understand shopper behavior, translating data into compelling selling stories
  • Collaborate with Sales teams to identify opportunities and measure effectiveness of promotions and trade activities
  • Convert multiple data sources into clear recommendations to grow category share and enhance customer partnerships

Key facts

Other skills

  • Problem Solving
  • Communication
  • Collaboration
  • Curiosity
  • Adaptability

About the company

WaterWipes logo

WaterWipes

WaterWipes is an exciting entrepreneurial company, enjoying huge growth. Our values of Be Brave, Be Excellent, and Be Respectful are the principles and beliefs that drive all our behaviors and actions. At the heart of the business is a story of an Irish dad, Edward McCloskey, shocked by the vast array of chemicals in baby wipes. Determined to find a solution for the sensitive skin of his daughter, he went about developing a wipe pure enough to replace cotton wool and water. His solution, WaterWipes, is now a recommended brand by dermatologists, midwives and doctors, even for premature babies’ sensitive skin. Every day, parents around the world are discovering the benefits of our gentle and safe WaterWipes for their baby’s skin, we hope you like them too. We've come a long way in the past seven years, but we still act with the same entrepreneurial spirit and determination to find a better way. With our headquarters in Drogheda, Ireland and regional offices in US, Singapore and Netherlands, we are now a global business, selling the World's Purest Baby Wipes in over 56 countries. We are proud to have over 250 talented people working together to bring our products to more and more parents in every corner of the globe. Our business is built on innovation, and developing new product ideas is what drives us forward. We have great ambitions to expand our range by using our unique water technology and process to create new products that clean and care for what is most precious to our consumers, using as few ingredients as possible. Also in 2020 he have been recognised as a Great Place To Work and for 2 years in the row we have been awarded the Deloitte Best Managed Company award.

Company details

Company size201 - 500

Your match analysis

See how your profile stacks up against this role.

We compared the job requirements to your profile to show where you're strong and where you fall short.

Job description

WaterWipes is looking for a commercially minded insights leader to help shape growth across three of our most important customers: Amazon, Walmart and Target.

This is an opportunity for someone who can move beyond reporting data and instead use insight to influence decisions, unlock opportunities and create compelling customer stories. You'll play a central role in helping our teams understand where growth exists, why it matters and what actions will deliver results.

The Opportunity

Reporting to the VP, Customer Strategy & Operations, this role sits at the heart of our commercial organisation and will act as the shopper and category expert for our largest US customers. Working closely with Sales, Category & Insights, Analytics, Innovation and Brand teams, you'll build category-first growth strategies that help strengthen our position with Amazon, Walmart and Target.

Your focus will be on turning shopper and category data into meaningful commercial recommendations that support stronger customer relationships, better investment decisions and sustainable growth. As WaterWipes continues to expand, we need someone who can connect insight with action and bring a clear, fact-based perspective to the opportunities ahead.

What You'll Be Accountable For

You'll lead the development of customer-specific category and shopper insights that help drive growth across our most strategic retail partners. This means identifying trends, understanding shopper behaviour and translating complex data into compelling selling stories that resonate with customers and internal stakeholders alike.

You will partner closely with Sales teams to ensure opportunities are clearly identified and acted upon, while also helping to measure the effectiveness of promotions, trade activity and broader commercial initiatives. Your ability to bring together multiple data sources and convert them into clear recommendations will play a key role in helping WaterWipes grow category share and strengthen customer partnerships.

Who This Role Is For

We're looking for someone who has built a career in shopper insights, category management, category development or a related commercial insights function within FMCG or CPG. You've likely spent time working with major US retailers and are comfortable navigating the complexities of organisations such as Amazon, Walmart and Target.

You know how to use data to tell a story, challenge assumptions and influence decisions. Just as importantly, you're able to simplify complex information and communicate it in a way that drives action. Experience working with leading category and shopper data platforms such as Nielsen, Circana, Numerator, Profitero, Scintilla, Vendor Central or similar tools will help you hit the ground running.

What Will Make You Successful Here

Success in this role will come from your ability to combine commercial thinking with analytical rigour. You'll be naturally curious, proactive and comfortable operating with a high degree of ownership. You won't wait for direction when opportunities need to be explored or problems need to be solved.

You'll be equally comfortable working independently and partnering across teams, building credibility through the quality of your thinking and the strength of your recommendations. The people who thrive at WaterWipes are resilient, adaptable and motivated by making a tangible impact rather than simply maintaining the status quo.

Why Join WaterWipes

WaterWipes is a fast-growing global brand with ambitious plans and an entrepreneurial mindset. We move quickly, encourage ownership and give talented people the opportunity to make a visible impact.

This role offers the chance to work on nationally significant customer relationships while influencing how category and shopper insights shape commercial strategy across the business. If you're looking for a role where your work will be seen, valued and acted upon, you'll find that opportunity here.

Location & Practicalities

This role is based in the United States and forms part of our Americas commercial team. You'll report to the VP, Customer Strategy & Operations and work closely with colleagues across multiple functions and geographies. As part of a distributed team, flexibility and the ability to collaborate effectively across time zones will be important.

If you have the experience, commercial curiosity and analytical capability to turn insight into growth, we'd love to hear from you. Apply today or reach out for a confidential conversation about what this opportunity could mean for your career.



waterwipes-new-logo-desktop.png

Apply once. Then go straight to the hiring manager.

After you apply, unlock the direct contact details of the people who actually make the call. A quick follow-up makes you 5x more likely to land an interview.

MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
Unlocked after you apply
·

Category Manager Related jobs

Premium

Reach out to the hiring manager directly.

Gain access to the contact details of the hiring managers who actually decide, and reach out to network with them directly. That, plus more when you upgrade:

  • Full match report with fit score and gaps
  • Career diagnostics on how recruiters read you
  • Curated company matches and warm intros
  • 48h early access to new roles

Cancel anytime.