We believe in the power and joy of learning

At Cengage, our employees have a direct impact in helping learners around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.

The Demand Marketing Manager contributes to the strategy and leads the execution of demand generation and thought leadership programs that drive awareness, engagement, and pipeline for Cengage's Social Studies and ELA portfolios. This role focuses on campaign execution, content-driven thought leadership, and pipeline support across owned, paid, and earned channels.

What you'll do here:

• Owns and executes demand marketing programs that drive awareness, engagement, and pipeline across owned, paid, and earned channels.

• Support thought leadership initiatives, including cornerstone content, white papers, blogs, placed speakers, events, and earned media, in alignment with established messaging and brand guidelines.

• Execute and optimize marketing campaigns, including campaign architecture, lead generation, social media strategy and email performance, to support demand and engagement goals.

• Partner with Sales and GTM stakeholders to support sales readiness efforts, including campaign alignment and handoff processes.

• Support pipeline generation and health through operational efficiencies, pipeline hygiene, and coordination alongside the Sales, Revenue, and Marketing Operations teams.

• Analyze and report on campaign, involvement, and pipeline performance, sharing insights and recommendations with partners.

• Manage assigned workstreams with moderate autonomy, raising risks, dependencies, or decisions outside defined scope as appropriate.

Skills you will need here:

• Working knowledge of demand marketing and campaign coordination, including lead generation, engagement through targeted materials, and multi-channel marketing.

• Ability to support thought leadership initiatives across content, events, speakers, and earned media.

• Experience accomplishing marketing campaigns through proprietary, paid, and earned media, with attention to performance and optimization.

• Analytical skills to support pipeline analysis, campaign reporting, and performance measurement.

• Strong written and verbal communication skills, with the ability to collaborate effectively across Sales, Marketing, and Operations teams.

• Ability to prioritize and implement work assignments of increasing complexity within defined timelines, including navigating ambiguity and evolving requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

• Typically requires 3–5 years of relevant experience in demand marketing, campaign execution, marketing operations, or a related field.

Cengage is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of any classification protected by applicable federal, state, provincial or local laws.

Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at accommodations.ta@cengage.com

About Cengage

Cengage, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.

Compensation

At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here to learn more about our Total Rewards Philosophy.

The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location.  Sales roles often incorporate a significant incentive compensation program beyond this base pay range.

In this position,  you will be eligible to participate in the company’s discretionary incentive bonus program.  This position's bonus target amount, which is not guaranteed and is dependent on individual performance and overall company results among other factors, is provided below.