Regional Sales Director - South Region

The Regional Sales Director is a key commercial leadership role within a defined geographic region, reporting directly to the Region Senior Vice President. This results-driven leader will oversee a team of outside sales professionals and play a pivotal role in shaping and executing the regional sales strategy to deliver consistent and profitable revenue growth.

The Regional Sales Director will provide strategic and people-centered leadership to the sales team, enabling them to meet and exceed ambitious targets while aligning their efforts with the company’s long-term goals. This role requires strong talent leadership, strategic insight, analytical capability, and the ability to influence both internal stakeholders and external customers. The territory covers the South Region, including Texas, Oklahoma, and Arkansas.

General Responsibilities:

• Develop and execute comprehensive regional sales strategies that align with the company’s vision and deliver above-market profitable growth.
• Drive revenue growth by identifying new opportunities and refining sales approaches to increase market share.
• Lead a team of 12 sales professionals, providing coaching and guidance to achieve company revenue growth and profitability targets.
• Attract, assess, and develop high-performing talent with a focus on continuous development and effective recruiting.
• Implement and reinforce structured sales processes and tools to identify and qualify prospects, set new customer acquisition targets, and optimize OSR territories and account assignments.
• Leverage Power BI and other analytical tools to monitor KPI performance, identify trends in account activity, analyze wins and losses, and use insights to adapt strategies and optimize sales efforts.
• Lead customer and account development through structured planning meetings and detailed business reviews.
• Build and nurture relationships with key accounts, ensuring customer needs are addressed through tailored solutions that support long-term partnerships.
• Provide leadership, coaching, and professional development to Outside Sales Representatives (OSRs), strengthening capabilities, fostering continuous improvement, and positioning the team to succeed in a competitive market.
• Partner with cross-functional teams to promote clear organizational communication and alignment, enabling a cohesive approach to customer engagement, problem-solving, and value creation.
• Build sales capabilities that enable the team to capture the largest opportunities and accelerate growth
• Apply a continuous improvement mindset to sales optimization, emphasizing proactivity, efficiency, and sustainable growth.
• Effectively engage with senior leadership and ownership partners to communicate plans, progress, and performance outcomes.

Requirements

• Bachelor’s degree in business or related discipline required.
• 10+ years of experience in industrial distribution, with an emphasis on sales, sales leadership, and strategic plan execution; fencing industry experience preferred.
• Proven track record of leading, developing, and coaching sales professionals to drive growth.
• Demonstrated customer-focused and commercial mindset, supported by relevant leadership experience.
• Demonstrated ability to recruit, attract, and retain outstanding talent.
• Ability to engage effectively with senior and board-level stakeholders while building productive relationships across all levels of the organization.
• Extensive experience using data analytics tools to track performance metrics, support forecasting, and make data-driven decisions that refine sales strategies.
• Demonstrated ability to partner effectively with business and functional leaders across Finance, Human Resources, Supply Chain, Pricing, and related teams.
• Ideal candidate resides in the Region (Dallas or Houston preferred but not required) with the ability to travel extensively throughout the Region. 

Competencies:

• Outstanding coaching skills, with the ability to reinforce value-based selling and regularly review performance to identify opportunities for improvement.
• Strong performance management skills, including the ability to set clear goals and provide consistent, actionable feedback linked to results.
• Demonstrated ability to drive positive change and support cultural transformation.
• Excellent people skills, with a demonstrated ability to identify, attract and develop high-performing talent.
• High drive for results, disciplined execution, and a strong sense of urgency.
• Process-focused mindset, with the ability to apply structured approaches to drive results.
• Demonstrated leadership skills, including the ability to lead directly and through influence.
• Strong personal and executive presence, with excellent verbal and written communication skills.
• Strong integration skills and the ability to connect people, teams, and organizations.
• Self-motivated and effective in a fast-paced, dynamic, and changing organization, with the ability to manage through complexity.
• Strong passion and energy for individual, team, and company growth and success.
• Strong customer development background, including experience conducting strategic business reviews and implementing plans that enhance customer engagement and loyalty.
• Experience overseeing sales strategies, with the ability to make business decisions that improve efficiency and profitability.
• Exceptional verbal and written communication skills.
• Servant leadership orientation, culture-driven approach, growth mindset, integrity, accountability, and adaptability.
• Strong industry and market knowledge in fencing, wholesale building materials, and distribution.