Media & Performance Marketing Specialist - ACX Corporate Support

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Position: Media & Performance Marketing Specialist
Dealership: ACX Corporate Support
Location: Remote or Edmonton, AB
Classification: Full Time, Immediate Hire
 

About ACX

• ACX is redefining collision repair, hail, and auto services across Canada.
• Formerly AutoCanada Collision Centres, ACX recently rebranded as part of a larger vision to create a modern, recognizable, and trusted national brand.
• Backed by AutoCanada, ACX operates 30+ locations across Canada and continues to expand nationally.
• The Media & Performance Marketing Specialist will help plan, manage, optimize, and report on paid media campaigns that drive brand growth across digital, traditional, regional, and national channels.

About the Role

• Plan, manage, optimize, and report on paid media campaigns across digital and traditional channels.
• Execute campaigns across Google Ads, Meta, display, out-of-home (OOH), digital out-of-home (DOOH), radio, streaming audio, and other media channels.
• Manage campaign setup, optimization, budgets, timelines, vendor coordination, reporting, and performance recommendations.
• Own campaign execution from launch through post-campaign analysis, ensuring marketing investments align with business outcomes.

Key Responsibilities

• Plan, launch, manage, and optimize paid media campaigns across paid search, paid social, display, OOH, DOOH, radio, and streaming audio.
• Manage campaign targeting, bidding strategies, keywords, ad copy, creative requirements, flighting schedules, timelines, and launch execution.
• Oversee paid media across 30+ geographic markets, managing location-specific budgets, radius targeting, pacing, and performance optimization.
• Monitor campaign performance and budget pacing, identifying opportunities to improve results.
• Coordinate with media vendors, agencies, platform partners, and internal teams on campaign planning, pricing, insertion orders, creative specifications, trafficking, reporting, and post-campaign analysis.
• Support regional marketing initiatives, including bilingual and Quebec-specific campaigns when required.
• Collaborate with Marketing, Creative, and Web teams to align campaign assets, landing pages, tracking, and messaging.
• Maintain campaign reporting on spend, reach, impressions, clicks, conversions, cost per lead, lead quality, and other KPIs.
• Ensure accurate tracking using GA4, Google Tag Manager, conversion pixels, call tracking, landing pages, and reporting systems.
• Evaluate media opportunities based on audience fit, budgets, market priorities, timing, expected reach, measurable outcomes, and historical performance.
• Develop performance summaries and actionable recommendations to improve future campaigns and marketing investments.
• Stay current on paid media trends, platform updates, and digital advertising best practices.

What You'll Bring

• Hands-on experience managing Google Ads and Meta paid media campaigns.
• Strong understanding of lead generation, campaign performance, and paid media measurement.
• Experience with paid search, paid social, display advertising, remarketing, A/B testing, and digital advertising strategies.
• Familiarity with traditional media including OOH, DOOH, radio, and streaming audio.
• Knowledge of media planning concepts including budgeting, flighting, reach, frequency, impressions, targeting, pacing, and reporting.
• Experience with GA4, Google Tag Manager, Google Search Console, Google Ads, Meta Ads Manager, and marketing reporting dashboards.
• Strong analytical skills with the ability to translate campaign data into actionable recommendations.
• Excellent attention to detail in campaign setup, tracking, budgeting, creative requirements, and reporting.
• Ability to manage multiple campaigns, vendors, priorities, and deadlines simultaneously.
• Strong communication skills with the ability to explain campaign performance to non-technical stakeholders.
• Proactive, self-motivated, and solution-oriented approach.
• Experience in automotive, collision repair, insurance, retail, franchise, or multi-location businesses is an asset.
• Experience supporting bilingual or Quebec/French-language campaigns is an asset.

Qualifications

• 2–5+ years of experience in paid media, performance marketing, digital marketing, media planning, or a related role.
• Hands-on experience managing Google Ads campaigns.
• Hands-on experience managing Meta advertising campaigns.
• Experience with campaign analytics, reporting, and conversion tracking.
• Experience working with media vendors, agencies, or platform partners is considered an asset.
• Google Ads Certification is an asset.
• Google Analytics Certification is an asset.
• Meta Blueprint Certification is an asset.
• Experience with call tracking, landing page optimization, and lead quality analysis is an asset.

Success in This Role

• Paid media campaigns are strategically planned, launched on schedule, actively monitored, and thoroughly documented.
• Campaign budgets, pacing, timelines, and execution are managed accurately and efficiently.
• Reporting is clear, consistent, and aligned with campaign objectives and business goals.
• Campaign optimization recommendations are driven by performance data, market insights, and business priorities.
• Marketing teams have increased visibility into campaign performance and improvement opportunities.
• Paid media planning and execution become more scalable, measurable, and consistent across all ACX locations and markets.

Working With the Team

• Collaborate closely with the Brand & Marketing team, including regional marketing, creative, web, and leadership stakeholders.
• Support alignment between paid media strategies, regional initiatives, and overall business objectives.
• Work independently while partnering cross-functionally to improve campaign strategy, creative performance, reporting, vendor management, and campaign results.

Compensation & Benefits

• Full-time position (Edmonton office or remote).
• Salary: $70,000–$85,000.
• Performance bonus of up to $8,000.
• Comprehensive benefits package.

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