Senior Graphic Designer

About the role

We're actively evolving the Underdog brand, and we need a designer who can help bring it to life. As our Senior Graphic Designer, you'll be the hands and craft behind our visual identity — someone who can make our brand feel thrilling and alive across every channel, and who knows how to flip between a high-impact campaign and scrappy, UGC-style content without missing a beat. This is a high-ownership execution role at the center of a brand with real momentum.

• Bring the Underdog rebrand to life — translate evolving brand direction into executions that feel exciting, energetic, and unmistakably Underdog across social, paid, email, CRM, partnerships, and product touchpoints.
• Lead campaign design end-to-end — take projects from brief through delivery, owning the craft and pushing the visual bar at every stage.
• Flex across styles — move confidently between high-production campaign design and scrappy, UGC-native content that feels authentic and in-the-moment.
• Collaborate closely with Marketing and Product teams to bring personality, narrative, and visual consistency to creative assets across all channels.
• Upload assets to Frontify and ensure our brand library stays current and accurate for internal and external use.
• Bring a point of view — contribute ideas proactively and push work forward without needing to be pointed in a direction.

Who you are

• 5-8 years of in-house or agency graphic design experience, with a portfolio that shows range — campaigns, social, digital, branding — and a clear, confident visual sensibility.
• Expert in Adobe Creative Cloud, especially Photoshop and Illustrator; you're fast, decisive, and know how to adapt without losing your edge.
• You can make something feel thrilling — you understand what stops a scroll, creates excitement, and makes a brand stick.
• Equally comfortable doing scrappy, culturally-tuned UGC-style work as you are executing a fully produced campaign.
• You balance your own creative instincts with brand guidelines — you can work within a system and know when to push it.
• You're a self-starter — you don't wait to be told what the next step is, you see it and you take it.
• You use AI tools daily and think critically about how to apply them — you're always looking for ways to move faster and do more without compromising the work.
• You have a point of view on copy and aren't afraid to write it — you understand how words and visuals work together and can craft headlines, captions, and short-form copy that land.
• You manage multiple projects simultaneously, hit deadlines, and don't need hand-holding to figure out what's next.

Even better if you have

• Illustration, branding, or logo design experience.
• Motion or animation skills — our brand lives in video-first environments.
• Experience working within or alongside a rebranding effort.

Our target starting base salary range for this position is between $94,000 and $110,000, plus target equity. The starting base salary will depend on a number of factors including the candidate’s skills and experience, among other things.

What we can offer you

• Unlimited PTO (we're extremely flexible with the exception of the first few weeks before & into the NFL season)
• 16 weeks of fully paid parental leave
• Home office stipend
• A connected virtual first culture with a highly engaged distributed workforce
• 5% 401k match, FSA, company paid health, dental, vision plan options for employees and dependents

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