Manager, Lifecycle Marketing (Retention)

What We Do/Project

The Manager, Lifecycle Marketing (Retention) will lead lifecycle strategy for focused on reducing subscriber churn across high risk cohorts. This role will own the development and optimization of customer journeys at critical lifecycle moments (e.g., onboarding, inactivity, renewal risk), leveraging CRM channels as the primary execution lever.

You will drive measurable improvements in retention with strong campaign performance and influencing broader cross-functional decisions that impact subscriber renewals.

Job Responsibilities / Typical Day in the Role

• Define and operationalize high‐risk churn signals (e.g., inactivity, viewing decline, auto-renew off) and translate them into actionable lifecycle interventions
• Design, launch, and optimize CRM-driven customer journeys across key lifecycle moments to improve retention outcomes
• Develop and execute a structured testing roadmap (A/B, holdouts, journey optimization) to continuously improve churn reduction performance
• Partner cross-functionally (Product, Analytics, Monetization, Engagement, CRM Ops) to influence retention-driving decisions beyond direct campaign execution
• Brief and lead execution across CRM channels (Email, Push, In-App) in partnership with Creative, Ops, and Production teams
• Identify high-impact retention opportunities across the customer base, balancing short-term wins with scalable solutions.
• Monitor campaign and cohort-level performance, synthesizing insights into clear recommendations for optimization
• Communicate results, learnings, and implications to leadership and stakeholders, tying campaign impact to broader retention performance

Must Have Skills / Requirements

1. Comfortability with large data sets
   a. 5+ years; Excel, smartsheet, etc.; Ability to analyze data.
2. Excellent Communication skills (Written & Verbal)
   a. 5+ years; working closely with external partners and internal stakeholders. Ability to lead and develop presentations.
3. Visual storytelling experience
   a. 5+ years; PowerPoint or other deck building experience.

Nice to Have Skills / Preferred Requirements

1. Passion for streaming, entertainment, or subscription-based products is a plus
2. SQL, Python, or other coding language skillsets.
3. Competency in AI/ML (e.g. Claude Code, OpenAI Codex, CoPilot, etc.)

Soft Skills:

1. Proven track record of improving retention or reducing churn through data-driven lifecycle strategies
2. Analytical mindset with ability to translate performance data into actionable strategies
3. Highly collaborative, with experience influencing cross-functional partners
4. Strong organizational and execution skills in fast-paced environments

Technology Requirements:

1. Strong experience building and optimizing customer journeys using CRM tools (e.g., Braze, Salesforce, Adobe)

Education / Certifications

1. Not required.

Interview Process / Next Steps

1. 1st round with VP, Growth Strategy (Hiring Manager)
2. 2nd round with Director, Lifecycle
3. Possible 3rd round with Sr. Director, Growth Strategy

Additional Notes
• Sourcing remote in US (PST preferred)