Role overview

Qualifications

Bachelor’s degree required; advanced degree (MBA, MPH, or similar) is a plus
12+ years of experience in pharma/healthcare advertising, with a strong focus on patient (DTC) marketing
Proven track record leading large, complex accounts and delivering integrated campaigns across multiple channels
Deep understanding of the pharmaceutical regulatory environment, including MLR processes and FDA guidelines for DTC communications

Responsibilities

Serve as the senior strategic lead across patient/DTC brands, shaping brand direction, engagement strategy, and long-term growth plans
Build and maintain trusted advisor relationships with senior client stakeholders, including brand leads, commercial teams, and medical/legal/regulatory partners
Lead the development of integrated, omnichannel DTC campaigns grounded in patient insights
Translate complex clinical and regulatory information into clear, compelling patient-facing strategies and messaging frameworks

Key facts

Remote from: New York (USA), Pennsylvania (USA)
Full time
Senior (5-10 years)
Account Director
English

Hard skills

Direct-to-Consumer (DTC) Communicating With Patients Omni-Channel Marketing Account Management User Journey Mapping Organizational Leadership Budget Management Microsoft Dynamics CRM Storytelling

Other skills

Collaboration
Communication

About the company

Princeton10, LLP

Princeton10—Not an agency* *The layer-laden teams. The prehistoric processes. The impersonal, ego-driven dog-and-pony shows. Take what you think you know about marketing and advertising agencies and burn it. P10 was born of the idea that if something isn’t working—or could work better—change it. And that’s exactly what we did. We know that what we’re not makes us who we are. And we’re not just another agency. We are people driven by a palpable passion and purpose, felt by our clients from the very first conversation. We’re the agency you never thought existed. We are P10. P10 brings together a team of diverse, remote-only, seasoned professionals to deliver exceptional value for our clients. Dare to do something different - join us.

Company details

Company size11 - 50

Links

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Job description

We’re looking for a Senior Account Director, Patient to lead high-impact, direct-to-consumer (DTC) pharmaceutical marketing initiatives for our clients. You are a commercially minded leader who thrives at the intersection of patient engagement, brand strategy, and cross-channel execution.

You’ll serve as a trusted partner to clients, guiding complex omnichannel campaigns that translate clinical value into meaningful patient experiences. You have a strong command of patient journeys, behavior change, and DTC media ecosystems, along with the gravitas to influence senior stakeholders and lead multidisciplinary teams. You’ll report to the Group Account Director, Client Services.

Responsibilites:

Serve as the senior strategic lead across patient/DTC brands, shaping brand direction, engagement strategy, and long-term growth plans

Build and maintain trusted advisor relationships with senior client stakeholders, including brand leads, commercial teams, and medical/legal/regulatory partners

Lead the development of integrated, omnichannel DTC campaigns (digital, social, CRM, web, point-of-care, and emerging channels) grounded in patient insights

Translate complex clinical and regulatory information into clear, compelling patient-facing strategies and messaging frameworks

Oversee end-to-end account management, including scope development, financial stewardship, forecasting, and organic growth

Partner closely with strategy, creative, media, and data teams to ensure cohesive execution and measurable impact across all touchpoints

Identify opportunities to innovate within patient engagement, including personalization, digital health integrations, and behavior change approaches

Mentor and elevate junior team members, fostering strategic thinking, client leadership, and pharma expertise

Contribute to new business efforts, including pitch leadership, narrative development, and solution design

Requirements:

Bachelor’s degree required; advanced degree (MBA, MPH, or similar) is a plus

12+ years of experience in pharma/healthcare advertising, with a strong focus on patient (DTC) marketing

Proven track record leading large, complex accounts and delivering integrated campaigns across multiple channels

Deep understanding of the pharmaceutical regulatory environment, including MLR processes and FDA guidelines for DTC communications

Strong expertise in patient journey mapping, segmentation, and engagement strategy, with a focus on driving behavior change

Exceptional client leadership skills, with experience influencing senior stakeholders and cross-functional teams

Commercial acumen with experience managing budgets, scopes, and revenue growth

Collaborative leadership style with the ability to work effectively across strategy, creative, media, and analytics disciplines

Strong communication and storytelling skills, both written and verbal

Experience in digital health, CRM, or data-driven marketing is a strong asset

Interested in working with us? Apply online to get started.

Not an agency*The layer-laden teams. The prehistoric processes. The impersonal, ego-driven dog-and-pony shows. Take what you think you know about agencies and burn it. P10 was born of the idea that if something isn’t working—or could work better—change it. And that’s exactly what we did. We know that what we’re not makes us who we are. And we’re not just another agency. We are people driven by a palpable passion and purpose, felt by our clients from the very first conversation.

P10 brings together a team of diverse, remote-only seasoned professionals to deliver exceptional value for our clients. Dare to do something different - join us.