Job Title: | Brand Growth Manager | Department: | Marketing |
Reports to: | VP, Healthcare Marketing | Effective Date: | July 2026 |
Exempt Status: | Exempt | Location: | Remote |
Job Summary:
KnowFully Learning Group is seeking an experienced Brand Growth Manager to lead digital marketing, brand storytelling, and customer lifecycle strategies across two of our healthcare education brands: AFPA (American Fitness Professionals & Associates) and ChiroCredit.
This high-impact role combines certification go-to-market strategy for AFPA with continuing education engagement and renewal strategy for ChiroCredit. Working closely with the VP of Marketing, the Brand Growth Manager will develop and execute integrated marketing initiatives that drive audience growth, product adoption, customer retention, and revenue across aspiring fitness and nutrition professionals, certified AFPA alumni, and licensed chiropractors.
The ideal candidate is a strategic, data-driven marketer who thrives in a fast-paced environment and enjoys balancing long-term planning with hands-on campaign execution across multiple digital channels.
Supervisory Responsibilities:
Duties/Responsibilities:
Growth Strategy & Planning
- Own growth planning and commercial performance for AFPA and ChiroCredit.
- Develop and execute quarterly and monthly marketing plans aligned with each brand's strategic objectives, including certification enrollments, CE subscription growth, and license renewals.
- Translate brand positioning into channel-specific marketing strategies across customer acquisition, engagement, conversion, and retention.
- Conduct market, competitive, and customer research to identify new growth opportunities within the fitness, wellness, and chiropractic education markets.
Campaign Execution & Channel Management
- Manage omnichannel marketing campaigns across paid search, paid social, SEO, retargeting, email marketing, and other digital channels.
- Lead HubSpot email marketing strategy, including audience segmentation, lifecycle campaigns, nurture sequences, and automated workflows.
- Execute, monitor, and optimize PPC campaigns across Google Ads, Microsoft Advertising, and Meta platforms.
- Collaborate with internal teams and agency partners to ensure timely execution of campaigns and initiatives.
Website, SEO & Conversion Optimization
- Oversee marketing performance of the AFPA and ChiroCredit WordPress websites.
- Develop and optimize landing pages to improve user experience, SEO rankings, and conversion performance.
- Continuously evaluate and improve customer journeys for certification programs, continuing education subscriptions, and course purchases.
Product Launch & Content Collaboration
- Partner with Product, Education, and Content teams to develop go-to-market strategies for new certifications, continuing education programs, and educational content.
- Collaborate on blogs, webinars, email campaigns, promotional assets, and other content tailored to each audience.
Compliance & Brand Integrity
- Ensure ChiroCredit marketing materials align with CMS- and Medicare-adjacent regulatory guidance for clinical education topics.
- Ensure AFPA marketing aligns with applicable accreditation standards and avoids unsupported clinical or outcome-based claims.
- Partner with subject matter experts and internal stakeholders to maintain accurate, compliant, and on-brand messaging.
Budget, Analytics & Vendor Management
- Manage marketing budgets and external agency/vendor relationships.
- Utilize GA4, HubSpot, Looker Studio, and other reporting tools to measure campaign effectiveness and identify optimization opportunities.
- Monitor industry trends, marketing technology, and customer behaviors to continually improve performance.
Required Skills/Abilities:
- Strong understanding of digital marketing strategy and performance marketing.
- Experience managing integrated marketing campaigns across multiple digital channels.
- HubSpot
- Google Ads
- Microsoft Advertising
- Meta Business Manager
- WordPress
- Google Analytics 4 (GA4)
- Looker Studio or similar reporting platforms
- Experience developing and executing lifecycle marketing campaigns.
- Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
- Excellent project management and organizational skills with the ability to prioritize multiple initiatives across two brands.
- Outstanding written and verbal communication skills.
- Ability to collaborate effectively across cross-functional teams.
- Strong attention to detail and commitment to brand consistency.
Preferred Skills/Abilities:
- Experience marketing within EdTech, healthcare education, SaaS, or professional education.
- Experience marketing to healthcare professionals, fitness professionals, or wellness practitioners.
- Familiarity with continuing education, certification programs, subscriptions, or license renewal marketing.
- Understanding of regulated marketing environments, accreditation standards, or healthcare compliance.
- Experience with customer lifecycle marketing, cross-sell, upsell, and retention strategies.
Education and Experience:
- Bachelor’s degree in Marketing, Communications, or a related field, or equivalent work experience required.
- At least 5 years of experience of digital marketing experience required, preferably within EdTech, healthcare, SaaS, or professional education.
- Demonstrated success driving measurable growth through integrated digital marketing strategies required.
- Experience managing marketing budgets, agencies, and multiple concurrent marketing initiatives required.
Physical Requirements:
Prolonged periods of sitting at a desk and working on a computer.
Equal Opportunity Statement:
KnowFully Learning Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
