Google Channel Manager / Performance Marketing Lead

Hiring Manager: Josh Khan

Job Title: Google Channel Manager / Performance Marketing Lead

Job Type: W2 Full Time

Location: Remote

 

Who We Are 

Join our team and help transform lives by delivering life-changing treatments and exceptional care. We offer a collaborative environment with competitive compensation, professional growth opportunities, and a mission-driven focus on maximizing value for both our business and customers. With a goal-centric culture that encourages risk-taking, self-empowerment, and transparency, you'll thrive in a fast-paced setting where making an impact is key.

 

Our Mission 

We are on a mission to tackle America's metabolic health crisis by educating the public on its challenges and offering safe, science-backed treatments. With over 80 million Americans affected and $600 billion in annual medical costs attributed to metabolic disorders, we provide accessible solutions that empower people to improve their health and maintain lasting results. Our goal is simple: transform lives through education and effective, outcomes-driven care.

Eden is building a disciplined ecommerce growth engine where channel performance, funnel conversion, measurement quality, agency execution, and weekly spend decisions all connect back to profitable acquisition. 

Role mandate: own Google day-to-day, translate channel signal into team decisions, and help the growth function decide where the next dollar should go. 

About The Role 

We are hiring a Google Channel Manager to own Google as a core acquisition channel while helping the broader growth team understand what Google is telling us about demand, signal quality, funnel performance, creative, offer, and budget posture. 

This is a hands-on channel role, but it is not a siloed media-buying role. The right person will manage the day-to-day inside Google while also operating as part of the weekly growth system: reading signal, setting posture, executing tests, capturing learnings, and helping the team decide where the next dollar should go. 

 

What You'll Own 

You will own Google Ads performance across Search, Performance Max, Shopping, YouTube, Display, and related surfaces where applicable. That includes campaign structure, budget pacing, conversion signal, CAC / CPA performance, query quality, test design, and weekly recommendations. 

Your responsibility does not stop at the Google account. You will help the organization understand what Google performance means for the broader business: 

• Is the channel working, or is the funnel blocking it? 

• Is spend constrained by signal, CAC, creative, offer, or conversion rate? 

• Are we scaling profitable demand, or just feeding the platform? 

• What should CRO, creative, data, lifecycle, agency partners, and leadership do next? 

Key Responsibilities 

• Own day-to-day Google Ads execution, optimization, pacing, and performance. 

• Manage campaign structure, search intent, Performance Max logic, query quality, negative keywords, conversion actions, and budget allocation. 

• Translate Google performance into clear weekly business recommendations. 

• Partner with CRO/Data-Rails to verify whether Google signal is trustworthy enough to scale. 

• Partner with landing page, intake, creative, and content owners to identify what channel data says about customer intent and conversion friction. 

• Partner with finance and growth leadership to recommend weekly spend posture based on CAC, CVR, headroom, and signal confidence. 

• Partner with agencies where relevant, while keeping Eden as the owner of performance truth and channel direction. 

• Build a clear test roadmap for Google: what we are testing, why it matters, what decision it will drive, and what happens next. 

• Surface risks early when performance is being distorted by broken tracking, poor event quality, funnel friction, offer mismatch, or weak creative. 

• Contribute to the weekly growth operating rhythm by bringing clear updates, decisions, blockers, and learnings. 

What Success Looks Like 

First 30 days 

• Audit the Google account, conversion setup, campaign structure, budget posture, and signal quality. 

• Identify immediate waste, structural issues, and the first decisions needed to stabilize the channel. 

• Create the first weekly Google readout: what changed, what number is trusted, where spend should move, and what decision is needed. 

First 60 days 

• Establish a clearer operating rhythm: cleaner structure, better weekly readouts, sharper test priorities, and stronger alignment with CRO, data, creative, and finance. 

• Show early CAC / CPA improvement, or clearly isolate the blocker if performance cannot scale yet. 

First 90 days 

• Build a Google channel system the broader growth team can trust: clear signal, disciplined spend decisions, accountable tests, and a reliable view of when to scale, hold, cut, or fix the funnel first. 

• Demonstrate that Google decisions can be made from trusted business metrics, not platform confidence alone.