CRO & Data-Rails Lead

Hiring Manager: Josh Khan

Job Title: CRO & Data-Rails Lead, Intake and Funnel Maintenance

Job Type: W2 Full Time

Location: Remote

Who We Are 

Join our team and help transform lives by delivering life-changing treatments and exceptional care. We offer a collaborative environment with competitive compensation, professional growth opportunities, and a mission-driven focus on maximizing value for both our business and customers. With a goal-centric culture that encourages risk-taking, self-empowerment, and transparency, you'll thrive in a fast-paced setting where making an impact is key.

Our Mission 

We are on a mission to tackle America's metabolic health crisis by educating the public on its challenges and offering safe, science-backed treatments. With over 80 million Americans affected and $600 billion in annual medical costs attributed to metabolic disorders, we provide accessible solutions that empower people to improve their health and maintain lasting results. Our goal is simple: transform lives through education and effective, outcomes-driven care.

Eden is building a growth engine where acquisition, funnel conversion, product intake, measurement, and weekly spend decisions operate from one trusted view of what is actually happening. 

Role mandate: own the intake and funnel measurement system, turn conversion signal into weekly decisions, and make paid growth scalable only when the funnel truth is trusted. 

About The Role 

We are hiring a CRO & Data-Rails Lead to own the conversion system between paid acquisition and revenue. This person will improve the intake and landing-page experience while also building the measurement rails that let Eden know what is working, what is broken, and what should change next. 

This is not a pure designer role, a pure analyst role, or a generic experimentation role. It sits at the intersection of funnel architecture, intake design, event taxonomy, tracking validation, experimentation, and business readouts. The job is to create trusted funnel truth: clean enough signal to make spend decisions, clear enough UX to improve conversion, and strong enough instrumentation to support profitable acquisition. 

What You'll Own 

You will own the intake and funnel conversion system across landing pages, eligibility flows, checkout paths, and the event data that connects those surfaces to channel performance. 

Your responsibility is to make the growth team smarter and faster by answering the questions that sit between channel spend and booked revenue: 

• Where is the funnel actually converting, leaking, or misreporting? 

• Which events are trusted enough to support a spend decision? 

• Is performance constrained by traffic quality, intake design, offer clarity, eligibility logic, or broken tracking? 

• What should product, engineering, CRO, Google, agencies, and leadership do next? 

Key Responsibilities 

• Own intake and landing-page conversion architecture in partnership with product, design, engineering, clinical, legal, and growth. 

• Define and maintain the event taxonomy for acquisition, landing-page behavior, intake start, intake steps, eligibility, checkout, purchase, and post-submit states. 

• Partner with engineering/product to make sure events are implemented correctly, persist through the funnel, and reconcile across Mixpanel, GA4, Segment, BigQuery, Northbeam, platform data, and finance views where applicable. 

• Own the weekly funnel truth readout: CVR, drop-off, source/channel differences, test outcomes, broken signal, and recommended next action. 

• Partner with the Google Channel Manager and Growth Lead to determine whether campaign signal is trustworthy enough to scale. 

• Translate business questions into CRO hypotheses, test plans, requirements, and decision rules. 

• Design, direct, or specify intake improvements that reduce friction without weakening clinical, legal, eligibility, or operational requirements. 

• Build and manage the intake/CRO roadmap across quick wins, structural fixes, instrumentation gaps, and larger product changes. 

• Create clear handoffs into product and engineering so growth needs become buildable requirements, not scattered requests. 

• Surface risks early when conversion performance is distorted by measurement gaps, broken routing, weak offer clarity, clinical friction, or implementation drift. 

What Success Looks Like 

First 30 days 

• Map the current landing-page, intake, eligibility, checkout, and purchase flow. 

• Identify the highest-risk measurement gaps and confirm which funnel events can and cannot be trusted today. 

• Define the first intake/CRO priority list: fix signal, remove obvious friction, and clarify the next test queue. 

First 60 days 

• Establish a weekly funnel truth readout that growth, product, engineering, and leadership can use. 

• Ship or coordinate the first meaningful conversion improvements. 

• Make campaign signal and funnel conversion easier to reconcile so spend decisions are less dependent on platform confidence alone. 

First 90 days 

• Build a durable CRO operating system: event quality, funnel reporting, test roadmap, decision rules, implementation cadence, and escalation path. 

• Move intake ownership out of temporary coverage and into a dedicated, scalable function. 

• Improve the quality of acquisition decisions by making funnel signal more trustworthy and conversion