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Product Marketing Manager - SaaSify

Spektra Systems

Role overview

Qualifications

  • 4–8 years in Product Marketing, Growth Marketing, or Content Marketing
  • Mandatory experience in a B2B SaaS company
  • Proven experience marketing SaaS products with measurable business outcomes
  • Experience managing product launches and GTM programs

Responsibilities

  • Own the positioning, messaging, and value proposition of the product
  • Lead GTM planning and execution for all product launches, integrations, features, and enhancements
  • Create and manage case studies and customer testimonials
  • Establish and manage marketing KPIs and reporting dashboards

About the company

Spektra Systems logo

Spektra Systems

Cloud Computing & Infrastructure (IaaS/PaaS)

Spektra Systems is an innovation leader in cloud computing products and services. Our mission is to enable people and businesses to achieve more with the help of effective technological solutions. Our four revolutionizing products are designed to help Cloud partners run and grow their businesses efficiently. a) CSP Control Center (www.cspcontrolcenter.com) Automating CSP business. Enabling growth. C3 streamlines the entire business & technical lifecycle for Microsoft CSP partners. The platform provides an effortless self-service experience that scales productivity and business development. b) CloudLabs (https://cloudlabs.ai/) Transforming virtual learning through immersive technology. CloudLabs is a self-service, end-to-end learning experience platform that delivers Microsoft Azure hands-on workshops at scale. Designed for training providers, ISV’s and system integrators, Cloudlabs has transformed the way cloud workshops and demonstrations are conducted. c) SaaSify (https://saasify.ai/) Helping ISVs and SaaS companies grow their business. SaaSify is a one-of-its-kind solution built to simplify, streamline and accelerate revenue growth on cloud marketplaces. The platform enables companies to optimize, list, sell and manage their software offerings — cost-effectively. d) Spektra Academy (https://spektraacademy.com/) Empowering individual learners through hands-on lab training and certification. Along with advanced solutions, we offer end-to-end services comprising advisory and consulting, product customization, and managed services. We’re headquartered in Seattle, the United States with offices in Canada, India, and Mexico and clients worldwide. Check us out at www.spektrasystems.com

Company details

IndustryCloud Computing & Infrastructure (IaaS/PaaS)
Company size201 - 500

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Job description

This is a remote position.

About SaaSify
SaaSify is a SaaS enablement platform that empowers software businesses to optimize, launch and transact on cloud marketplaces and access cloud spends. Our zero-engineering platform and support by marketplace experts enables ISVs to go-live, transact and grow their SaaS sales with transactable offers and co-sell opportunities within days.

Position Summary
We're seeking a highly motivated, results-driven Product Marketing Manager with 4–8 years of experience in B2B SaaS marketing. The ideal candidate has a proven track record of driving product adoption, pipeline, and brand visibility through a combination of product marketing, AI-driven marketing, content strategy, and go-to-market execution.
This role owns the end-to-end product marketing function and works closely with Product, Engineering, Sales, Customer Success, and Leadership to accelerate customer acquisition, market expansion, and revenue growth.

Key Responsibilities

Product Marketing & Positioning
  • Own the positioning, messaging, and value proposition of the product
  • Develop compelling narratives for our target buyers and segments
  • Create competitive positioning and differentiation strategies
  • Build sales enablement content including presentations, battle cards, case studies, product collateral, and customer stories
  • Translate complex product capabilities into clear business value for prospects and customers

Go-To-Market (GTM) Strategy
  • Lead GTM planning and execution for all product launches, integrations, features, and enhancements
  • Partner closely with Product and Engineering to understand roadmap priorities and launch readiness requirements
  • Develop launch plans, adoption campaigns, and customer communication strategies
  • Drive feature awareness, product adoption, and customer engagement initiatives

Thought Leadership & Webinars
  • Create whitepapers, reports, videos, customer success stories, and executive presentations
  • Organize and host webinars end to end: topic, speakers, promotion, and follow-up
  • Establish the brand as a thought leader in our category

Customer Proof & Social Validation
  • Create and manage case studies and customer testimonials
  • Drive G2 reviews and manage presence across review platforms
  • Build a repeatable engine for sourcing and showcasing customer wins

SEO, AEO & Website Growth
  • Own organic growth strategy
  • Own website page content creation: writing and maintaining product pages, landing pages, and other key site content
  • Improve search visibility through SEO, AEO (Answer Engine Optimization), content optimization, technical SEO collaboration, and AI search optimization

Marketing Operations & Analytics
  • Establish and manage marketing KPIs and reporting dashboards
  • Track campaign performance and pipeline contribution
  • Analyze acquisition funnels, recommend improvements, and report marketing ROI to leadership

Cross-Functional Leadership
  • Work closely with Product, Engineering, Sales, Customer Success, and Leadership
  • Act as the central marketing owner for all product initiatives
  • Ensure alignment between product roadmap, GTM activities, sales enablement, and customer adoption

AI-Powered Marketing
  • Use AI for content creation, campaign optimization, SEO, research, competitive intelligence, and audience segmentation
  • Experiment with emerging AI technologies and recommend innovative approaches to product marketing
  • Hands-on experience with tools such as ChatGPT, Claude, Gemini, Copilot, Perplexity, HubSpot AI, and other AI-powered marketing platforms is highly desirable


Requirements

Experience
  • 4–8 years in Product Marketing, Growth Marketing, or Content Marketing
  • Mandatory experience in a B2B SaaS company
  • Proven experience marketing SaaS products with measurable business outcomes
  • Experience managing product launches and GTM programs

Skills
  • Strong analytical and data interpretation skills
  • Excellent written, verbal, and presentation skills
  • Experience with marketing automation platforms and CRM systems
  • Ability to operate in a fast-paced, high-growth environment
Preferred Experience
  • Cloud Commerce, Cloud Marketplaces (Azure, AWS, GCP), or Marketplace enablement
  • ISV, SaaS platform, subscription management, or FinOps / cloud spend

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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