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Senior Demand Generation Operations Manager

Role overview

Qualifications

  • 12+ years of experience in B2B SaaS Marketing Operations, Revenue Operations, Demand Generation or related fields
  • Hands-on experience in Marketing Operations, including marketing automation, lead management, and campaign execution processes
  • Experience supporting BDR or sales development organizations, including familiarity with prospecting workflows, routing, and pipeline management
  • Ability to work effectively in a fast-paced, matrixed, global organization with shifting priorities

Responsibilities

  • Execute high-priority Demand Generation Operations initiatives across marketing systems, BDR operations, and go-to-market processes
  • Autonomously own demand generation transformation projects across digital, event, field, other marketing and BDR roles at Genesys
  • Identify operational gaps and inefficiencies, and drive resolution through process improvement, system changes, or cross-functional alignment
  • Support execution of cross-functional projects such as lead-to-cash improvements, data and process standardization, and AI-enabled workflow initiatives

About the company

Genesys logo

Genesys

Computer Software / SaaS

Every year, Genesys® orchestrates more than 70 billion remarkable customer experiences for organizations in more than 100 countries. Through the power of our cloud, digital and AI technologies, organizations can realize Experience as a Service℠, our vision for empathetic customer experiences at scale. With Genesys, organizations have the power to deliver proactive, predictive, and hyper personalized experiences to deepen their customer connection across every marketing, sales, and service moment on any channel, while also improving employee productivity and engagement. By transforming back-office technology to a modern revenue velocity engine Genesys enables true intimacy at scale to foster customer trust and loyalty. Genesys recruiters will never ask for sensitive personal or financial information during the application phase. Initial inquiries might come through LinkedIn, but all communication thereafter is through an official Genesys portal. Continue to stay alert and safe.

Company details

Company typeXLarge
IndustryComputer Software / SaaS
Company size5001 - 10000

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Job description

Be the one building AI-powered experiences where they matter most.

 

At Genesys, we help organizations create better customer experiences through AI-powered experience orchestration. Our platform connects people, systems, data and AI to help organizations deliver more personalized service, improve operational efficiency and build stronger customer relationships.

 

Help build, support and operate technology used by more than 8,000 organizations in over 100 countries – moving AI from possibility to production in real-world enterprise environments every day.


Role Overview:
This marketing operations role lives in Demand Generation Operations and supports a range of critical projects, operating cadences, and workstreams across marketing systems, BDR operations, and go-to-market processes, maintaining momentum and performance as priorities shift. At Genesys, we are advancing an AI-powered approach to customer experience, and this role plays a key part in ensuring the operational layer that supports pipeline generation and progression remains scalable, measurable, and reliable. You will partner closely with DG Leaders, DG Ops, Sales Leaders, Sales Operations, and BDR teams to execute high-impact initiatives. This role reports to the VP, Demand Generation Operations and operates as a trusted, high-ownership operator.

Key Responsibilities:

  • Execute high-priority Demand Generation Operations initiatives across marketing systems, BDR operations, and go-to-market processes
  • Autonomously own demand generation transformation projects across digital, event, field, other marketing and BDR roles at Genesys.
  • Be experienced enough to step into and improve existing workstreams or operating cadences such as BDR operations (improving workflows, data quality, routing logic, and pipeline generation and progression across inbound and outbound motions) and MarTech operations (optimize campaign execution, lead management, and system performance)
  • Identify operational gaps and inefficiencies, and drive resolution through process improvement, system changes, or cross-functional alignment
  • Support execution of cross-functional projects such as lead-to-cash improvements, data and process standardization, and AI-enabled workflow initiatives

Required Qualifications:

  • 12+ years of experience in B2B SaaS Marketing Operations, Revenue Operations, Demand Generation or related fields
  • Hands-on experience in Marketing Operations, including marketing automation, lead management, and campaign execution processes
  • Experience supporting BDR or sales development organizations, including familiarity with prospecting workflows, routing, and pipeline management
  • Experience executing cross-functional transformation initiatives (for example, process redesign, system implementation, or workflow optimization)
  • Ability to work effectively in a fast-paced, matrixed, global organization with shifting priorities
  • Strong communication and stakeholder management skills, with the ability to execute autonomously
  • Strong analytical skills with the ability to interpret data and drive operational decisions

Preferred Qualifications:

  • Familiarity with CRM, Marketing Automation, ABM and Sales Engagement platforms
  • Experience supporting AI-enabled or data-driven GTM workflows
  • Demonstrated ability to step into ambiguous situations and drive execution without defined playbooks

Compensation:

This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities.  

$130,500.00 - $229,500.00

Benefits:

  • Medical, Dental, and Vision Insurance. 

  • Telehealth coverage

  • Flexible work schedules and work from home opportunities

  • Development and career growth opportunities

  • Open Time Off in addition to 10 paid holidays

  • 401(k) matching program

  • Adoption Assistance

  • Fertility treatments

Click here to view a summary overview of our Benefits.


Working at Genesys

  • AI at enterprise scale – Build, support and operate AI-powered technology used by more than 8,000 organizations worldwide. 150+ new AI features were released in the last fiscal year.
  • A flexible-first culture – Join a global team of nearly 7,000 employees with flexible ways of working designed to help people do their best work.
  • Growth in the AI era – Build future-ready skills through mentorship, learning programs, leadership development and education support.
  • Time to recharge and give back – Benefits include paid volunteer time, August Free Fridays, well-being resources and regionally tailored programs for employees and their families.
  • Recognized globally – Genesys is Great Place to Work® certified in 17 countries and 94% of employees are proud to tell others they work at Genesys.

Learn more about our culture, AI innovation and sustainability commitments through our Careers site and Sustainability Report.


What Happens After You Apply

After you apply, here's what you can typically expect:

  • Our Talent Acquisition team reviews your application with the hiring team.
  • A Talent Acquisition Partner will review your application and, if your background is aligned, schedule a Zoom interview.

  • Next, you'll meet the hiring manager and other members of the interview team.
  • We aim to keep the process focused and respectful of your time, with no more than five interviews in most cases.
  • After interviews are complete, our team will follow up with the final steps.

Every application is reviewed by a person. Response times may vary by role and location, but our team will keep you informed throughout the process.


Stay Connected

Stay connected to learn more about how we're applying AI to customer and employee experience challenges and get notified when relevant opportunities become available.

Get notified about relevant opportunities.


Be the one building what's next - where AI, experience and impact come together.


Employee Referral

If a Genesys employee referred you, please apply using the link they shared so we can connect your application to their referral.


About Genesys:

Genesys® empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. With agentic AI at its core, Genesys Cloud™ is the AI-Powered Experience Orchestration platform that connects people, systems, data and AI across the enterprise. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more, visit www.genesys.com.


Reasonable Accommodations:

If you require a reasonable accommodation to complete any part of the application process, or are limited in your ability to access or use this online application and need an alternative method for applying, you or someone you know may contact us at reasonable.accommodations@genesys.com.


You can expect a response within 24–48 hours. To help us provide the best support, click the email link above to open a pre-filled message and complete the requested information before sending. If you have any questions, please include them in your email.

 

This email is intended to support job seekers requesting accommodations. Messages unrelated to accommodation—such as application follow-ups or resume submissions—may not receive a response.


Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.


Please note that recruiters will never ask for sensitive personal or financial information during the application phase.

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Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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