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Sales Manager at Growens

Role overview

Qualifications

  • Recent track record of personally closing technical, developer-led or PLG deals
  • SaaS sales leadership experience, ideally in martech, developer tools or technical SaaS
  • Strong communicator across calls, demos, executive conversations and webinars
  • Fluent in PLG: knowledge of product signals and sales-assist motions

Responsibilities

  • Close strategic deals yourself, on both products, setting the standard through your own results
  • Coach the team helping them win live deals, not just reviewing them afterwards
  • Own and improve the playbooks for the SDK and RGE Studio
  • Run a clear operating rhythm for pipeline, forecasting and deal reviews

Key facts

Other skills

  • Coaching
  • Negotiation
  • Forecasting
  • Communication
  • Teamwork
  • Leadership
  • Curiosity

About the company

Growens logo

Growens

Computer Software / SaaS

Growens is an integrated industrial group that creates technologies for content creation, predictive marketing and mobile messaging, meant for organizations wishing to communicate effectively with their customers. Italian design, global vision, attention to local communities – Growens is defined by its people’s passion and competence, by scalability and profitability for its investors, and by innovation for its customers. It is admitted to trading on the Euronext Growth Milan (EGM) market of the Italian Stock Exchange, and operates worldwide with over 11,200 customers in more than 115 countries.Our mission is to bring growth and technological innovation to our customers and investors worldwide, thanks to ethical and easy-to-use marketing and communication tools, developed with passion by an international team.Today the brand portfolio includes:- Beefree: a drag-n-drop content editor used and loved by over a million users and 600 SaaS applications around the world- Agile Telecom: SMS wholesale reseller operating worldwideTo receive the latest news or the monthly newsletter register here: https://www.growens.io/en/newsletter/

Company details

Company typeSME
IndustryComputer Software / SaaS
Company size201 - 500

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Job description

Base Salary: $165,000 - $185,000
Bonus OTE: $75,000
Total OTE: $240,000 - $260,000

Your mission is to turn Beefree’s sales motion into a repeatable, well-coached, well-instrumented revenue system. Beefree has two, distinct product lines: Beefree SDK, an embeddable content creation platform, and RGE Studio, an email production suite under our Really Good Emails brand.

Beefree SDK accounts for over two thirds of the revenue, and will therefore require the majority of your time and attention. The SDK is a complex product sold to a technical audience, and deals are typically multi-threaded. As the software is embedded into our customers’ applications, it is a long-term investment for them, who see us as more than just another vendor.

To succeed, you will need to lead by example and stay close to the work. You will be directly involved in selected strategic opportunities, support the team on complex deals, and use those learnings to improve how we qualify, sell, coach, and scale.

This is not a pure management role. It is also not a senior AE role with a leadership title. We are looking for someone who still loves the game as much as they love developing others. Someone who can help grow the business while also growing the people around them.

Your core responsibilities will be to:

  • Close strategic deals yourself, on both products, setting the standard through your own results. Beefree SDK deals are worth north of $60k in annual contract value, with technical buyers.
  • Coach the team helping them win live deals, not just reviewing them afterwards.
  • Own and improve the playbooks for the SDK and RGE Studio, recognizing they’re at different maturity levels and speak to different buyers: talk tracks, qualification, demo flows, follow-up standards. You are its first and heaviest user.
  • Make the sales motion more repeatable and scalable across the full opportunity lifecycle.
  • Run a clear operating rhythm for pipeline, forecasting and deal reviews, without over-engineering the process.
  • Build an exceptional partnership with Product and Marketing to sharpen buyer narratives, improve campaign handoffs, and create shared visibility into pipeline health.

How you will work:

  • Lead through direct involvement, not distance. You will stay close enough to customers, prospects, and active deals to develop a deep understanding of what problems they are trying to solve, what other solutions they are considering, and how we best fit in.
  • Use that exposure to raise the quality of the team’s execution, from discovery and demos to stakeholder mapping, follow-up, negotiation, and close plans.
  • Create clarity around what good looks like, through practical standards, simple processes, useful playbooks, and consistent coaching.
  • You'll be joining a lean team without a dedicated SDR function, which means you'll need to partner closely with Product, Ops, and Marketing to identify and prioritize high-intent accounts.
  • Use CRM data, pipeline reviews, win/loss signals, and customer feedback to decide where to focus, what to fix, and what to stop doing.
  • Work closely with Marketing and Product to make sure the sales narrative, enablement material, case studies, and customer feedback loop reflect what buyers actually care about.
  • Bring discipline to planning, forecasting, pipeline quality, and budget allocation, without turning the team into a process-heavy organisation.

What success looks like in the first 6 to 12 months:

  • You have personally won strategic deals and set a standard the team can copy.
  • The New Business pipelines are healthier, better qualified and easier to inspect.
  • Deals have clearer next steps, stakeholder mapping and strategy.
  • The team runs on a consistent coaching and review rhythm.
  • The SDK narrative is sharper for both technical and business buyers.
  • Win/loss learning feeds messaging, targeting and product feedback.
  • Leadership has clearer visibility into pipeline quality and forecast confidence.

What we are looking for:

  • A seller who became a leader and never stopped selling
  • A recent track record of personally closing technical, developer-led or PLG deals. What you have closed lately matters more than years on a CV.
  • SaaS sales leadership experience, ideally in martech, developer tools or technical SaaS.
  • Sharp with CRM data, funnel metrics and pipeline analysis, using data to decide, not just report
  • A genuine coach who builds judgement, not script-followers.
  • Remote leadership capability: clarity, energy and accountability in a distributed team
  • Strong communicator across calls, demos, executive conversations and webinars
  • Fluent in PLG: You know how to read product signals and partner across the organization to build sales-assist motions that support them.
  • Real curiosity in the jobs Beefree’s products get done and an authentic passion for the company’s mission
  • Extra points for experience selling to technical buyers. Comfortable with APIs, embedded software, production versus staging, Model Context Protocol and agentic UX.

About Beefree

At Beefree, our hive buzzes with the spirit of invention, profound curiosity, and a down-to-earth approach. We're not just any SaaS company; we're a place where creativity meets technology to empower businesses, creators, and individuals in digital communications. Our mission? To help ideas take flight through an intuitive, no-code, drag-and-drop builder for designing responsive emails and landing pages online and embedded in hundreds of SaaS applications.

We're a fully remote team that values doing things a bit differently. Embracing transparency, we share our journey's highs and lows with the world. As a software company born in Italy, our diverse team stretches from Europe to the U.S., blending the best of both worlds. Shared values unite our collective from different walks of life with a singular mission: to empower everyone to create impactful digital content.

You can read more about the Beefree story, our values and operating principles, and our unique culture at beefree.io/careers.

Perks of joining the hive

For all locations:

  • Your choice of equipment: We’ll provide you with a laptop (your choice of PC or Mac), plus monitor and accessories
  • Remote flexibility: This is a fully remote U.S.-based position. We believe in people and understand that their potential can be unlocked regardless of where they work. Our Way of Working (WoW) provides the flexibility to work from the office, home, or other locations for limited periods of time.
  • Recharge: We advocate for taking at least three weeks of vacation yearly to unwind. We also offer sabbaticals after 3 years of employment.
  • European retreats: Join our dynamic team, spread across the USA, Canada, Italy, Germany, Bulgaria, and Denmark. We all work with a scale-up mindset towards being the market leader. Our 2026 yearly retreat was set on the coast of Italy.
  • Professional development: Seize numerous opportunities for professional growth through daily interactions with industry-leading products and access to a wealth of training resources and events.

For US-based hires:

  • Home office setup & Internet stipend: Kickstart your home office with $350 to ensure you have everything you need, plus a $100/month stipend to cover your Internet expenses.
  • Health benefits: We provide comprehensive health benefits to support you and your family's well-being.
  • 401(k) plan: Plan for the future with our 401(k) retirement plan, including a 3% company contribution upon enrollment in the plan.

Some benefits may vary based on your specific location. Our team can help answer any questions after starting the recruiting process.

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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