Job description

DUTIES AND RESPONSIBILITIES:

Pardot Strategy & Execution

Manage the multiple internal and external Pardot instances, including setup, configuration, ongoing support and optimization
Develop and implement automated engagement programs such as drip campaigns, lead nurturing, and segmentation
Align Pardot workflows with broader marketing and sales objectives
Assist with the Project Management of large-scale Pardot initiatives from kick-off to completion.

Campaign Management

Build and deploy email campaigns, landing pages, and forms within Pardot
Build and define client/prospect automated nurture campaigns and identify additional touchpoints that can lead to cross-sell opportunities
Perform day-to-day system updates and troubleshooting issues related to emails
Monitor campaign performance and optimize based on key metrics (CTR, open rates, conversions)
Ensure compliance with data privacy regulations including GDPR and CAN-SPAM
Be an internal subject matter expert for email marketing best practices for best end-user experience

List Management Responsibilities

Develop and manage dynamic and static lists to support targeted marketing campaigns and lead nurturing programs
Maintain data hygiene by auditing contact records, removing duplicates, and ensuring accurate segmentation
Ensure compliance with data privacy regulations by managing opt-in/opt-out preferences and suppression lists
Collaborate with CRM administrators to ensure seamless data integration and resolve sync issues between Pardot and Salesforce
Prepare and validate audience lists for campaign launches, A/B testing, and performance tracking
Continuously refine segmentation strategies based on campaign analytics and evolving business needs

Lead Lifecycle & CRM Integration

Manage lead scoring and grading models to improve sales handoff efficiency
Collaborate with Salesforce CRM administrators to ensure seamless data flow and reporting
Maintain data integrity and troubleshoot sync issues between Pardot, Salesforce and any 3^rd party platform integrations.

Analytics & Reporting

Qualifications

5+ years of experience in marketing
3+ years of day-to-day hands-on experience with Pardot and Salesforce CRM
Strong understanding of B2B and B2C marketing funnels and customer journey mapping
Experience working in an Agile Project Management Corporate Environment
Experience with HTML/CSS is required
Analytical mindset with a passion for data-driven decision-making
Strong ability for critical thinking, attention to detail and quality

Enthusiasm for staying current with marketing technology trends
Ability to prioritize tasks, meet deadlines, and effectively manage time while juggling multiple projects and responsibilities
Strong writing and verbal communication skills
Flexibility in a rapidly changing environment is critical
Commit to a blended workplace program that requires being actively engaged online during virtual meetings and ability to build strong working relations in virtual/remote work environment

Education and Certifications:

Bachelor's degree in marketing, communications, computer science, or information technology
Pardot, Marketing Cloud, and/or Salesforce certifications required

Pardot Marketing Engagement Manager

Role overview