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Lease-Up Marketing Manager (Real Estate) Global

Key Facts

Remote From: 
Full time
Mid-level (2-5 years)
English

Other Skills

  • •
    Organizational Skills
  • •
    Communication
  • •
    Analytical Thinking

Roles & Responsibilities

  • 3+ years of experience managing lease-up marketing for multifamily real estate properties
  • Proven track record of increasing occupancy through digital marketing initiatives
  • Strong hands-on experience running Google Ads campaigns
  • Excellent written and verbal English communication skills (C1/C2 level)

Requirements:

  • Lead marketing strategy for multifamily lease-up projects from launch through stabilization
  • Build and execute marketing plans that drive occupancy growth and qualified leasing leads
  • Manage and optimize Google Ads campaigns for apartment communities
  • Track campaign performance, occupancy trends, and marketing KPIs, and recommend data-backed improvements

Job description

Job Overview

We're hiring a proactive, results-driven Lease-Up Marketing Manager to lead marketing and operations for multifamily lease-up projects. You'll drive occupancy growth by building high-performing marketing systems, boosting property visibility, and supporting leasing operations from launch through stabilization.

The ideal candidate has hands-on experience with apartment lease-ups, digital marketing, property branding, lead generation, and occupancy growth strategy. You know what it takes to launch or reposition a property, generate qualified leasing leads, and improve lead-to-lease conversion through both digital and traditional marketing channels.

This is a great opportunity for someone who loves combining real estate operations, marketing strategy, AI tools, and automation to deliver measurable, revenue-driving results.
 

Core Task

  • Lead marketing strategy for multifamily lease-up projects from launch through stabilization
  • Build and execute marketing plans that drive occupancy growth and qualified leasing leads
  • Manage and optimize Google Ads campaigns for apartment communities
  • Optimize Google Business Profiles to improve local search visibility and lead generation
  • Manage and update WordPress property websites and landing pages
  • Coordinate listing syndication across apartment listing platforms and rental sites (ILS)
  • Create and manage Facebook and Instagram advertising campaigns
  • Support property branding, repositioning, and ongoing marketing improvements
  • Build and optimize lead nurturing workflows using GoHighLevel or similar CRM/marketing automation platforms
  • Implement AI-driven automations to improve marketing efficiency and leasing workflows
  • Track campaign performance, occupancy trends, and marketing KPIs, and recommend data-backed improvements
  • Coordinate with property managers, leasing teams, vendors, and external marketing partners
  • Support project coordination, reporting, documentation, and administrative tasks as needed
  • Create and maintain SOPs for marketing and leasing processes
 

Must-Haves

  • 3+ years of experience managing lease-up marketing for multifamily real estate properties
  • Proven track record of increasing occupancy through digital marketing initiatives
  • Strong hands-on experience running Google Ads campaigns
  • Experience managing and updating WordPress websites
  • Experience optimizing Google Business Profiles for local visibility
  • Experience managing Facebook and Instagram ad campaigns
  • Familiarity with apartment listing syndication platforms (ILS)
  • Experience with CRM/marketing automation tools such as GoHighLevel or similar
  • Experience implementing AI tools or automations to streamline marketing workflows
  • Strong project management and organizational skills
  • Excellent written and verbal English communication skills (C1/C2 level)
  • Strong analytical mindset comfortable interpreting marketing data to improve campaign performance
  • Ability to work independently in a fast-paced, fully remote environment
  • Ability to work full-time during CST business hours

Nice-to-Haves

  • Experience with multifamily property management companies
  • Experience rebranding apartment communities or commercial properties
  • Background in SEO or local search optimization
  • Proficiency with Canva or Adobe Creative Suite
  • Experience with email marketing platforms such as Mailchimp or Constant Contact
  • Familiarity with HubSpot, ClickUp, Monday.com, Asana, or similar project management tools

 

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