PadSplit is entering a stage where creative is becoming a strategic growth lever, not just a production function. We're looking for a Creative Director to elevate our brand, lead our creative team, and build a creative operation that drives trust, acquisition, and measurable business results while helping tell one of the most important missions in housing today. You'll have the opportunity to influence everything from national marketing campaigns and social content to the way members, hosts, and partners experience the PadSplit brand every day.
We're looking for a creative leader who enjoys building as much as leading. This is a true player-coach role for someone who loves developing people, embraces AI and modern creative tools, and can balance exceptional brand storytelling with performance marketing that delivers measurable results. The ideal candidate is equally comfortable presenting creative strategy to executives, coaching designers through feedback, and rolling up their sleeves to help solve a creative challenge when needed.
Lead Creative Vision: Set and evolve PadSplit's creative direction across every customer touchpoint while ensuring a consistent, trusted brand experience.
Coach The Team: Lead, mentor, and develop designers, contractors, and agency partners while remaining hands-on in key creative initiatives.
Drive Campaigns: Partner with Marketing to create high-performing creative across paid, organic, lifecycle, email, social, and emerging channels.
Build Operations: Establish scalable creative workflows, production systems, quality standards, and resource management that enable speed without sacrificing quality.
Partner Cross-Functionally: Collaborate with Product, Engineering, Growth, Legal, and Operations to ensure creative is embedded early in major initiatives.
Strengthen Brand: Own PadSplit's visual identity, creative standards, messaging consistency, and overall brand reputation across every channel.
Leverage Customer Insights: Translate research, customer feedback, and performance data into stronger creative strategies and messaging.
Measure Performance: Use creative performance metrics, experimentation, and AI-powered workflows to continuously improve campaign effectiveness and creative output.
Creative Leadership: 8+ years leading brand, marketing, or creative organizations with at least 3 years managing creative teams.
Player-Coach Style: Comfortable both leading others and personally contributing to creative strategy, reviews, and execution when needed.
Performance Mindset: Experience creating creative that not only looks exceptional but improves acquisition, conversion, and customer engagement.
Operational Excellence: Experience building scalable creative operations using systems, vendors, contractors, and repeatable processes.
AI Fluency: Comfortable incorporating AI tools into creative workflows to improve speed, quality, and efficiency while maintaining authenticity.
Strategic Thinking: Ability to connect creative decisions to business objectives, customer insights, and measurable outcomes.
Cross-Functional Influence: Proven ability to build strong partnerships across Marketing, Product, Engineering, Legal, and Executive Leadership.
Mission Alignment: Excited by using creative storytelling to build trust and advance PadSplit's mission of expanding affordable housing.
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