Logo for SAS

Principal Product Commercialization Specialist - Channels

SAS

Role overview

Qualifications

  • Bachelor’s degree in Business, Engineering, Computer Science, or a related field; advanced degree (MBA or equivalent) preferred.
  • Twelve years of overall relevant experience including 8+ years in tech solutioning, product management, product strategy, or product marketing overseeing complex B2B product portfolios.
  • 3 or more years with domain experience in enterprise analytics and data enablement; experience with SAS preferred.
  • Demonstrates expert level product knowledge with external audiences.

Responsibilities

  • Develop and continuously refine the vision and strategy for Channels.
  • Partner and align with Sales, embedded Product Management, Marketing, and Industry Leads.
  • Serve as an expert on market intelligence, customers, evaluators, and competitors to inform strategy.
  • Create an ideation pipeline of new offerings for future investment.

About the company

SAS logo

SAS

Data Analytics & Business Intelligence

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.

Company details

Company typeXLarge
IndustryData Analytics & Business Intelligence
Company size10001

Links

Website LinkedIn See all jobs

Your match analysis

See how your profile stacks up against this role.

We compared the job requirements to your profile to show where you're strong and where you fall short.

Job description

:

Principal, Product Commercialization for Channels- Hybrid, Cary, North Carolina or Hybrid, Scotland or Remote in EST time zone

 

We’re a leader in data and AI. Through our software and services, we inspire customers around the world to transform data into intelligence - and questions into answers.

 

If you're looking for a dynamic, fulfilling career with flexibility and a world-class employee experience, you'll find it here. We're recognized around the world for our inclusive, meaningful culture and innovative technologies by organizations like Fast Company, Forbes, Newsweek and more.

 

About the job

The Principal Product Commercialization Specialist is responsible for maximizing revenue and adoption of channel product expansions and Cross Functional/Cross Business technology offerings. Direct accountabilities include assessing state of the market and current performance, providing business strategy recommendations to meet corporate growth targets, elevating positioning and compete plans, pricing and packaging, and driving launch to adoption of key products and features. This role will focus on existing and emerging markets, portfolio business acquisitions (M&A), and multiple complex product lines. The Product Commercialization Specialist for Channel Partners will lead and shape the company’s R&D vision and offerings. This role is pivotal in establishing vision and strategy, driving cross-functional alignment, and ensuring R&D teams are enabled to solve the highest value opportunities.

 

As a Principal, Product Commercialization for Channels, you will:   

• Strategy and Vision: Develop and continuously refine the vision and strategy for Channels.  Recommends product strategy across multiple portfolios to meet corporate growth/strategy targets over the next 3 years. Leverages data and market expertise to influence organizational direction and corporate strategy. Defines and prioritizes product requirements based on customer, prospect, and evaluator inputs, market direction and field contribution.

• Cross-functional Leadership: Partner and align with Sales, embedded Product Management, Marketing, and Industry Leads to define and exceed commercial goals. Serves as the primary product point of contact for Sales and Marketing and represents R&D.

• Market Intelligence: Serve as an expert on market intelligence, customers (on premises and SaaS), evaluators, and competitors to inform strategy. Conducts external, market-driven discovery and research to drive offering strategy.

• Data-Driven Decisions: Provide analysis for quarterly business reviews including commercial health of offerings, competitive position, customer/prospect feedback, market dynamics, and key value creation opportunities. Owns health and trends including annual bookings, win rate, attach rates, penetration, profitability, and retention.

• Value Creation & Ideation: Creates an ideation pipeline of new offerings for future investment understanding the pervasiveness of market problems and propensity to pay, as well as buy/build/partner and monetization recommendations.Leads product acquisition functional due diligence and gap analysis for M&A targets and key partnerships.

• Prioritize: Rationalizes key opportunities and partners with product management and Global Engineering teams to prioritize the highest value problems to solve and partners with teams during execution, launch, and post-launch adoption.

• Launch: Represents product team in packaging and pricing strategy. Contributes to launch planning of new products and releases. Defines adoption and utilization strategy for key offerings with cross-functional partners.

• Evangelize: Partners with Marketing and Industry cross-functional team to evangelize the product differentiation and new innovations both internally and externally (industry analysts, innovation awards). Leads Channel innovation updates and discovery with partner user groups, advisory boards, and key accounts or prospects. Expert in market problems solved in products and ability to speak to and demonstrate within offerings.

• Values: Embrace curiosity, passion, authenticity and accountability. These are our values and influence everything we do.

 

Required qualifications 

• Bachelor’s degree in Business, Engineering, Computer Science, or a related field; advanced degree (MBA or equivalent) preferred.
• Twelve years of overall relevant ent experience including
o 8+ years of progressive experience in tech solutioning, product management, product strategy, or product marketing overseeing complex B2B product portfolios and
o 3 or more years with domain experience in enterprise analytics and data enablement; experience with SAS preferred.
• Equivalent combination of related education, training and experience may be considered in place of the above qualifications. 
• Demonstrates expert level product knowledge with external audiences, such as press, thought leaders, analysts, speaking engagements at trade shows and user groups, etc.
• Deep domain/market understanding for building channel / reseller experiences, monetization,and software development lifecycle as well as both on premise and SaaS delivery models.
• Proven track record of developing and executing market-driven product strategies that deliver measurable value through innovation
• Deep experience in discovery, market research, articulating business value, and investment trade-off decisioning.
• Proven track record of building strong cross-functional partnerships to scale and drive growth.
• Ability to travel required up to 15%.

 

Additional competencies, knowledge and skills 

• Identifies, leads and provides recommended actions for emerging technology and business issues that present opportunities or threats to SAS and specific SAS target Industry.
• Identifies, leads and develops business plans for new market opportunities within the company’s distinctive competence.
• Build Partnerships- Developing and leveraging relationships within and across work groups to achieve results.

• Influencing- Using effective involvement and persuasion strategies to gain acceptance of ideas and commitment to actions that support specific work outcomes.

• Establish Strategic Direction- Establishing and committing to a long-term business direction based on an analysis of systemic information and consideration of resources, market drivers, organizational values, and emerging economic, technological, and regulatory conditions.

You are welcome here.

At SAS, it’s not about fitting into our culture – it’s about adding to it. We believe our people make the difference. Our inclusive workforce brings together unique talents and inspires teams to create amazing software that reflects the diversity of our users and customers.

 

Additional Information:

 

To qualify, applicants must be legally authorized to work in the United States or Scotland, and should not require, now or in the future, sponsorship for employment visa status. SAS is an equal opportunity employer. All qualified applicants are considered for employment without regard to any characteristic protected by law. Read more: Know Your Rights. 

 

Resumes may be considered in the order they are received. SAS employees performing certain job functions may require access to technology or software subject to export or import regulations. To comply with these regulations, SAS may obtain nationality or citizenship information from applicants for employment. SAS collects this information solely for trade law compliance purposes and does not use it to discriminate unfairly in the hiring process.

 

SAS only sends emails from verified “sas.com” email addresses and never asks for sensitive, personal information or money. If you have any doubts about the authenticity of any type of communication from, or on behalf of SAS, please contact Recruitingsupport@sas.com.

 

Let's stay in touch! Join our Talent Community to stay up to date on company news, job updates and more.

#SAS

Apply once. Then go straight to the hiring manager.

After you apply, unlock the direct contact details of the people who actually make the call. A quick follow-up makes you 5x more likely to land an interview.

MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
Unlocked after you apply
·

Channel Marketing Coordinator Related jobs

United StatesChannel Marketing Coordinator

Other jobs at SAS

Premium

Reach out to the hiring manager directly.

Gain access to the contact details of the hiring managers who actually decide, and reach out to network with them directly. That, plus more when you upgrade:

  • Full match report with fit score and gaps
  • Career diagnostics on how recruiters read you
  • Curated company matches and warm intros
  • 48h early access to new roles

Cancel anytime.