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Salesforce Marketing Cloud Specialist / Expert (Nigeria)

Talent hackers

Role overview

Qualifications

  • 4–5+ years of hands-on experience in Salesforce Marketing Cloud with proven success driving measurable results.
  • Deep expertise in email and SMS marketing strategy, automation, segmentation, personalization, and deliverability best practices.
  • Strong technical proficiency in Salesforce Marketing Cloud modules (Journey Builder, Automation Studio, Email Studio, Content Builder, Contact Builder, etc.).
  • Experience integrating Salesforce Marketing Cloud with CRM, eCommerce platforms, and third-party tools.

Responsibilities

  • Serve as the primary strategist and point of contact for assigned clients, providing expert recommendations and actionable insights.
  • Architect, implement, and manage advanced email and SMS automation, personalization, and segmentation strategies.
  • Lead the end-to-end campaign process from ideation and creative collaboration to technical build, QA, deployment, and performance analysis.
  • Create and manage complex segmentation logic and multi-channel customer journeys using Salesforce Marketing Cloud tools.

About the company

Talent hackers logo

Talent hackers

Staffing & Recruiting

Scale your operations effectively with our repository of trained and loyal international remote talent. Talent hackers is trusted by top executives & business owners as a reliable & cost-effective global remote hiring partner. Companies at every stage are facing the same problems: - High payroll costs - Wasted time & energy through the hiring process - Inconsistency in quality labor - Limited talent pool It's hard enough to justify labor costs, it's even harder to find quality talent. Most of the time you end up rolling your sleeves, wasting your valuable time, and attempting the following: - Source talent from freelancing sites - Attempt to hire in international jurisdictions - Or worse, do it yourself. Save yourself the headache. Let our team at Talent hackers save you from: - Wasting your time, instead of focusing on strategy & growth - Inconsistent results from freelance platforms - Misclassification risk through non-compliance with international employment laws. How we operate: - We source, vet, and onboard trained full-time "hackers" to scale your operations - We have the experience, we handle the ENTIRE interview process. You meet your new full-time "hacker" on day 1. Focus on the more important stuff. - Expect your "hacker" to start within 2-3 weeks after we begin our search. - We handle payroll, benefits, local compliance, HR services, & provide ongoing support - We have an unlimited ideal match guarantee. So, if your "hacker" leaves or you need a change, we will replace them at anytime, forever. At Talent Hackers, we offer affordability, reliability, & solutions. We believe every company should be able to higher quality talent without the burden of rising salaries & benefits. Discover why top corporations & industry leaders are sourcing from Nigeria over the Philippines. Learn more on our website.

Company details

IndustryStaffing & Recruiting
Company size2 - 10

Links

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Job description

 About the Role

We are seeking an experienced Salesforce Marketing Cloud Specialist with 4–5+ years of proven expertise in managing, optimizing, and innovating across email and SMS marketing channels. This role goes beyond execution, you will own the strategy, implementation, and optimization of campaigns end-to-end, while acting as a trusted advisor to clients and an internal subject matter expert.

You’ll work closely with creative, copy-writing, data, and eCommerce teams to design sophisticated customer journeys, leverage automation, and drive measurable growth. Your advanced knowledge of Salesforce Marketing Cloud’s tools, integrations, and capabilities will be key to delivering high-performing campaigns that optimize the customer life-cycle and meet aggressive KPIs.

Core Responsibilities

  • Serve as the primary strategist and point of contact for assigned clients, providing expert recommendations and actionable insights.
  • Architect, implement, and manage advanced email and SMS automation, personalization, and segmentation strategies.
  • Lead the end-to-end campaign process from ideation and creative collaboration to technical build, QA, deployment, and performance analysis.
  • Create and manage complex segmentation logic and multi-channel customer journeys using Salesforce Marketing Cloud tools (Journey Builder, Automation Studio, Contact Builder, etc.).
  • Design, execute, and interpret A/B and multivariate tests to continuously optimize performance.
  • Oversee reporting and analytics with deep-dive insights that inform ongoing strategy.
  • Collaborate with cross-functional teams to ensure brand consistency, innovation, and effective communication across all customer touchpoints.
  • Stay at the forefront of industry trends, tools, and Salesforce Marketing Cloud updates, recommending and implementing innovative solutions.

Must-Have Qualifications

  • 4–5+ years of hands-on experience in Salesforce Marketing Cloud with proven success driving measurable results.
  • Deep expertise in email and SMS marketing strategy, automation, segmentation, personalization, and deliverability best practices.
  • Strong technical proficiency in Salesforce Marketing Cloud modules (Journey Builder, Automation Studio, Email Studio, Content Builder, Contact Builder, etc.).
  • Experience integrating Salesforce Marketing Cloud with CRM, eCommerce platforms, and third-party tools.
  • Advanced understanding of marketing analytics and KPIs, with ability to translate data into strategic action.
  • Exceptional communication skills with the ability to influence stakeholders and lead cross-functional teams.
  • Proven ability to work independently while managing multiple high-priority projects in a fast-paced environment.
  • Bachelor’s degree preferred in Marketing, Communications, or a related field.


Nice to Have

  • Experience working with D2C eCommerce brands or in a digital agency environment.
  • Salesforce Marketing Cloud certifications (Email Specialist, Marketing Cloud Consultant, Marketing Cloud Developer).
  • Familiarity with AMPscript, SQL, and HTML/CSS for email customization. 

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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