Email Marketing and Automation Specialist

This is a remote position.

Team: Marketing, reporting to Jack Slater (Growth Marketer) and working closely with Sales

Location and hours: India 

Type and salary range: 6 lacs to 8 lacs per annum

About Us

SyncEzy is a growing SaaS Integrations Company in the B2B space, with a strong focus on the Trades and Service Industries. We connect world-class business apps with deep integrations. To learn more about us, check out www.SyncEzy.com.

We are growing by leaps and bounds and need a Digital Marketing Lead to develop and implement global marketing strategies. 

Role and Responsibilities:

• Build, segment, test, schedule, and optimize all email types, including product updates, case studies, webinar invites, and outreach.
  

• Manage complete lifecycle email ops for major trade shows—from pre-show invites and reminders to reply tagging and post-show follow-ups.
  

• Oversee outbound marketing emails, manage deliverability and reply tracking, and hand off warm leads directly to Sales.
  

• Continuously test subject lines, copy, and send times to optimize engagement and scale high-performing campaigns.
  

• Adapt approved messaging to fit target audiences and write concise, impactful email copy as needed.
  

• Maintain an advance email calendar for product updates, events, and releases to prevent last-minute scheduling.
  

• Partner with Sales to build, refine, and optimize high-converting email templates, cadences, and objection-handling playbooks based on call transcripts.
  

• Maintain and optimize workflows, lead journeys, and database hygiene within Zoho Marketing Automation.
  

• Ensure accurate campaign attribution, source tagging, and lead imports in the CRM while sourcing new leads via tools like BuiltWith and Prospeo.
  

• Analyze campaign data, track monthly performance metrics, and deliver strategic recommendations for future messaging and testing.
  

Requirements

• 5+ years of hands-on B2B email marketing experience, ideally for a SaaS or technology company
  

• Strong experience in a marketing automation platform; Zoho Marketing Automation and Zoho CRM preferred, HubSpot, Marketo, Pardot, or ActiveCampaign considered
  

• Confident with segmentation logic, lists, suppression, and CRM data
  

• A working grasp of customer data and analytics: you can read CRM and engagement data, spot segments worth targeting, and turn that into a clear recommendation
  

• Experience running sales cadences or working closely with a sales team
  

• Independently seeks out compelling stories and generates creative ideas for the team without needing explicit direction.
  

• Comfortable with basic reporting in spreadsheets or a BI tool
  

• Clear written English and the judgement to know when copy needs another look
  

• Able to work across time zones with colleagues and customers in Australia, New Zealand, the UK, Europe and the US.
  

Must-have requirements for all Remote Roles with SyncEzy

• A very good internet connection: 100 Mbps minimum. (Please do a speed test BEFORE applying)
  

• A proper work desk/setup at home and a quiet place to work.
  

• A Laptop / Computer during your probation period; we will provide company hardware laptop / PC, Headphones, standup desk, etc., upon confirmation.
  

• Excellent English communication skills, written and verbal.
  

Benefits

Benefits

A TRUE Remote / Work from Home position. We are a Global Remote company and have been remote working long before it was made popular by COVID. We have staff dispersed across 4 continents. We pride ourselves on running a flat organization, with a friendly, easy-going culture.

Competitive Salary + All the below

• Allowance for Internet / Phone costs
  

• Company Hardware is provided after completing probation.
  

• Flexible, family-friendly & fun work environment
  

• Continuous development and education allowances.
  

• Excellent growth opportunities, and growth into leadership for the right candidate.
  

• Generous policies around leave / social and training allowances
  

• Zero Commute, Work while you work, play while you play—perfect Work / Life balance.