Senior Paid Media Specialist (with AU/NZ experience)

Position: SENIOR PAID MEDIA SPECIALIST (with AU/NZ experience, focus in Google Ads)

Salary range: up to ₱115,000 PHP/month (The final amount will be at the the client discretion basing on the candidate’s skills and experience.)

Working Hours: Following New Zealand Timezone

Work set-up: 100% Remote work

Holidays: New Zealand Public Holidays

ABOUT THE COMPANY

We are a full-service digital marketing agency specializing in performance-driven campaigns for clients in healthcare, wellness, and other regulated industries. Our focus is on combining creativity, data, and compliance expertise to deliver measurable results in complex regulatory environments.

ABOUT THE ROLE

We are seeking a seasoned Senior Paid Media Specialist to manage and optimise Google Ads campaigns across Australia, the US, and New Zealand. This hands-on, execution-focused role requires precision in budget management, campaign strategy, and regulatory compliance in therapeutic goods marketing. You will oversee the full campaign lifecycle — from planning and launch to optimisation and reporting — handling monthly media spends ranging from $10K to $250K+.

Key Responsibilities

• Campaign Management: Plan, build, launch, optimize, and scale campaigns across active channels (including Google Search, PMax, Display, YouTube, Meta, and TikTok).
• Budget Ownership: Manage monthly media budgets ranging from $10K to $250K+ across multiple international accounts.
• Strategy & Optimization: Drive audience strategy, creative testing, bidding strategies, and full-funnel performance optimization to hit KPI and ROAS targets.
• Reporting: Deliver clear, consistent, and actionable performance reporting to non-technical clients and stakeholders.
• Collaboration: Work internally with creative, content, and web teams to enhance overall conversion performance.

Requirements

Must-Haves

• Minimum 8 years of hands-on paid media experience.
• Deep expertise in at least one, and working knowledge across at least two of: Google Ads, Meta Ads, or TikTok Ads.
• Proven experience running live campaigns in the Australian market (not just offshore AU-facing accounts).
• Proven track record managing monthly budgets of $10K to $250K+ while consistently meeting performance targets.
• Strong analytical skills with proficiency in GA4, Looker Studio, or Excel/Sheets.
• Highly organized with strong systems for managing multiple client accounts and deadlines.
• Comfortable working across AU, US, and NZ time zones.
• Agency experience is highly preferred.

Nice-to-Haves

• Experience across all three major platforms (Google, Meta, TikTok).
• Platform certifications (Google Ads, Meta Blueprint, or TikTok Ads).
• Background in health, wellness, beauty, nutrition, or FMCG categories.
• Familiarity with Google Tag Manager, conversion tracking setup, and attribution modeling.
• Working knowledge of TGA or AHPRA advertising compliance guidelines (Note: strict regulatory experience is no longer an absolute requirement, but remains preferred).