Senior Social Media & Content Manager

David Kennedy Recruitment is working with a young financial/FX company led by a management team with over 20 years of experience. Their mission is to simplify trading complexities and deliver excellence to clients across multiple continents and countries. Currently looking to hire a Senior Social Media & Content Manager.


Position: Senior Social Media & Content Manager

Location: South-East Asia (ideally Malaysia)

Employment type: full-time

Remuneration: competetive salary depending experience. 

DUTIES & RESPONSIBILITIES:

• Develop and execute social media strategies across LinkedIn, Facebook, Instagram, and other relevant channels

• Create, write, and publish engaging content tailored to Forex, CFD, and financial services audiences

• Develop content pillars, editorial calendars, and campaign plans aligned with business objectives

• Manage day-to-day social media activity to increase brand awareness, engagement, and lead generation

• Produce compelling copy for marketing campaigns, product launches, and promotional initiatives

• Ensure all content complies with financial services marketing regulations and Meta advertising policies

• Maintain consistent brand messaging across all digital communication channels

• Support reputation management through review platforms and online brand monitoring

• Work closely with designers, marketing teams, and external agencies to deliver high-quality campaigns

• Support promotional campaigns, trading competitions, bonus offers, and client acquisition initiatives

• Coordinate multilingual content projects where required

• Manage multiple content projects while meeting deadlines and business priorities

• Monitor and analyse content and social media performance using Google Analytics, Google Search Console, and platform insights

• Identify opportunities to improve engagement, reach, and conversion through data-driven recommendations

• Prepare performance reports and optimise content strategies based on key metrics.

REQUIREMENTS:

• Minimum 2 years of experience within a Forex Broker, CFD Broker, Multi-Asset Broker, FinTech, or Financial Services company

• Strong understanding of Forex trading, CFDs, MT4/MT5 platforms, brokerage business models, and Affiliate/IB programmes

• Proven experience managing LinkedIn, Facebook, Instagram, and other social media platforms

• Strong copywriting, storytelling, and content creation skills

• Ability to independently develop and execute content strategies without relying solely on agencies

• Knowledge of Meta Advertising Policies for Financial Services and brokerage compliance requirements

• Experience managing content calendars and social media strategies

• Strong project management, organisational, and communication skills

• Experience using Google Analytics, Google Search Console, and social media reporting tools

• Fluent in English (C1 level and higher) both written and verbal

• Portfolio showcasing relevant social media and content work (mandatory)

• Experience with international brokerage brands

• Experience managing multilingual content projects

• Knowledge of Trustpilot and broker review platforms

• Experience supporting bonus campaigns, trading competitions, and acquisition campaigns

• Understanding of trader acquisition, retention marketing, and customer lifecycle communications

OFFER:

• High visibility role supporting strategic decision making

• Exposure to internatinal projects

• Professional environment focused on ownership growth and analytical excellence.