Job Description:
Build Journeys for email campaigns
Customize configuration of Social Studio to administer, publish and engage
with customer contacts
Build capabilities to analyze contacts, campaign effectiveness and social
media posts
Build capabilities using Contact Builder for customer segmentation, contact
management, and linkages to data acquired through external sources
Should have the following skills and experience:
6+ years of experience in Salesforce, with 2x certifications at least.
4+ years of amp script experience
Configure and Setup data models (Data Extensions, Shared Data Extensions,
Contact models)
Write AMP scripts to dynamically send personalized SMS/Emails
Create dynamic, personalized marketing assets using Javascript, HTML, CSS
etc..
Configure Data import
Build Complex journeys
Write advance SQL
Build Marketing Cloud web experience (Data Forms, Custom preference
pages)
Work through and resolve scenarios using REST API
Mobile and Email studio configurations
Troubleshoot production issues related to Automation, Journeys , email
and SMS sends
Working knowledge of SalesForce CRM
Experience in working with custom objects
Must have experience with Journey Builder, Contact Builder, Social Studio,
Automation Studio modules of Marketing Cloud
Prefer experience with Audience Builder, Content Builder & Analytics
Builder modules of Marketing Cloud
Ability to create journeys using Journey Builder and integrate with Sales
Cloud to track, report and manage customer life cycle
Experience building personalized email content using Adobe Creative Suite,
HTML and CSS3 in Content Builder
Ability to setup Marketing Cloud Connector with Sales Cloud
Experience of leading a team technically.
Primary Skills
Marketing Cloud
Salesforce
AMP Script
Secondary Skills
Audience Builder
Content Builder
Analytics Builder
Market Segmentation
Journey Builder
Contact Builder
Data Models
Javascript
HTML CSS
SQL REST API
Salesforce
CRM Adobe
Creative Suite
Sales Cloud
