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Marketing Analyst

Role overview

Qualifications

  • Bachelor’s degree in Marketing, Business, Analytics, or related field.
  • 2+ years of experience in a marketing or data analysis role.
  • Strong analytical skills and proficiency in reporting tools (Google Analytics, Tableau, etc.).
  • Experience with CRM and marketing automation platforms (HubSpot, Salesforce a plus).

Responsibilities

  • Analyze marketing data to track performance and identify opportunities.
  • Measure and optimize campaigns across digital channels.
  • Create dashboards and reports to share insights with the team.
  • Conduct market research, customer segmentation, and competitor analysis.

Key facts

Hard skills

Other skills

  • Communication
  • Presentations
  • Teamwork

About the company

Darwin AI logo

Darwin AI

  • AI & Machine Learning
  • SME
  • 11–50
We train AI agents for Businesses across LATAM. In less than 1 week you can have a Sales or Support agent in WhatsApp or other channels!Darwin is the best AI agent for any Consultative Sales business from the following industries: Real Estate, Automotive, Education, Retail, and Services.With the guidance of our onboarding executives, you can configure Darwin for your business in a few days!Lets spread AI across LATAM 🚀

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Job description

Darwin A.I. is building the future of artificial intelligence, helping businesses make smarter, faster, and more impactful decisions. We’re looking for a Marketing Analyst to join our team and turn data into insights that drive growth.

In this role, you’ll analyze marketing performance, uncover trends, and provide recommendations that shape our strategies. You’ll work closely with Marketing, Sales, and Product teams to optimize campaigns, refine targeting, and support go-to-market initiatives.

Responsibilities

  • Analyze marketing data to track performance and identify opportunities.
  • Measure and optimize campaigns across digital channels.
  • Create dashboards and reports to share insights with the team.
  • Conduct market research, customer segmentation, and competitor analysis.
  • Provide data-driven recommendations to improve ROI.

Requirements

Requirements

  • Bachelor’s degree in Marketing, Business, Analytics, or related field.
  • 2+ years of experience in a marketing or data analysis role.
  • Strong analytical skills and proficiency in reporting tools (Google Analytics, Tableau, etc.).
  • Experience with CRM and marketing automation platforms (HubSpot, Salesforce a plus).
  • Excellent communication and presentation skills.

Benefits

●   Language Classes: Access to language classes (English, Portuguese, Spanish) to enhance communication skills.

●   OpenAI Premium License: Complimentary access to an OpenAI premium license for personal or professional use.

●   Paid Time Off: Enjoy 25 days/year of paid vacations and holidays to recharge and maintain a healthy work-life balance.

●   Soft Hybrid Work: We meet 3 days/month in our Co Work offices, the rest of the time you can work remotely from wherever you like!

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