Key Facts

Remote From:

Illinois (USA)

Category: Digital Product Manager

Full time

Mid-level (2-5 years)

English

Hard Skills

SQL (Programming Language) A/B Testing Product Analytics Python (Programming Language) Tableau (Business Intelligence Software) Power BI Microsoft Dynamics CRM Test Automation Amplitudes Mixpanel

Other Skills

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Microsoft Excel
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Communication
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Collaboration
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Curiosity

Roles & Responsibilities

Bachelor's degree in Analytics, Mathematics, Statistics, Engineering, Economics, or a related quantitative field
4+ years of data analysis experience using SQL, R, Python, or similar tools
4+ years of dashboarding experience (Tableau, Power BI, or similar platforms)
2+ years in product analytics, CRM, or loyalty analytics — ideally in hospitality, retail, or fast-casual dining

Requirements:

Design and execute A/B and multivariate tests across digital product features, CRM, and loyalty channels
Partner with Product and UX to define KPIs and measure feature adoption, engagement, and retention across digital touchpoints
Monitor CRM, loyalty, and digital campaign performance to identify lift drivers and engagement trends
Work closely with Data and Martech teams to enhance measurement, testing, and reporting capabilities

MDA Edge

About MDA Edge

Our objective is to establish an exceptional ecosystem by connecting individuals, technology, and prospects through the application of human intelligence.MDA Edge is a process-oriented company and our expertise lies in providing comprehensive Workforce Solutions, specifically focusing on Contingent Staffing, Bulk/Project Staffing, RPO/KPO/BPO, and Direct Hire services. We cater to a wide range of industries, including Infrastructure Consulting, Engineering Consulting, IT Consulting, Healthcare, Life Sciences, Pharmaceutical Consulting, Consumer Goods, Education, Transportation & Logistics, Media & Entertainment, Telecom, BFSI, Manufacturing, Utilities & Energies, and Corporate Recruitment. Moreover, we have developed a dedicated focus on Government Consulting.Our company prides itself on a meticulous approach, ensuring that we meet your specific needs. We have established a robust network of highly skilled professionals who are readily available to fulfill your requirements. With a strong commitment to excellence, we consistently deliver exceptional results for clients in India, Denmark, France, Germany, Ireland, Japan, Spain, Thailand, the USA, Canada and Mexico, with ongoing expansion efforts to serve more new regions in the near future.We consistently uphold the highest standards of quality by providing resources, time, and materials to design, implement, and support efficient operations for organizations. Our track record of measurable accomplishments demonstrates our commitment to cultivating a balanced work and societal ecosystem.Our continuous growth, successful customer engagements, and strong customer retention exemplify our achievements. Furthermore, our passion lies in streamlining complex business processes through the application of suitable technology, which has been integral to our success.We extend an invitation to join our dynamic workplace, offering rapid growth opportunities, excellent employee benefits, and a positive work-life balance.

Company type: Scaleup

Founded: 2018

Company size: 201 - 500

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Job description

Purpose:

The Growth Analyst, Digital Product & CRM (Loyalty) transforms data into meaningful insights that drive guest engagement, digital adoption, and loyalty growth. You'll sit at the intersection of product, marketing, and analytics — using data to shape strategy, fuel experimentation, and deliver experiences that make every digital interaction count.
This role influences the digital product roadmap through behavioral and loyalty insights, partners with product managers and UX to measure and improve feature performance and adoption, and uses experimentation and analytics to optimize our digital experiences across app, web, and ordering platforms. You'll balance both marketing and product KPIs, here we create seamless, guest-centered experiences that deliver measurable business impact.

Role & Responsibilities:
Lead a Culture of Experimentation:

Design and execute A/B and multivariate tests across digital product features, CRM, and loyalty channels.
Develop structured testing roadmaps prioritizing high-impact hypotheses and ensuring statistical rigor.
Define success metrics for feature launches, campaigns, and guest engagement initiatives.
Embed experimentation frameworks into both marketing and product development cycles.

Elevate Product Analytics:

Partner with Product and UX to define KPIs and measure feature adoption, engagement, and retention across digital touchpoints.
Translate user behavior, journey flow, and loyalty data into actionable insights that influence the digital product roadmap.
Identify friction points and growth opportunities across app, web, and online ordering experiences.
Conduct post-launch analyses to evaluate feature success and guide future iterations.

Analyze and Optimize Campaign & Loyalty Performance:

Monitor CRM, loyalty, and digital campaign performance to identify lift drivers and engagement trends.
Build dashboards and reports that balance marketing and product KPIs — from conversion rates and redemptions to feature adoption and guest lifetime value.
Conduct control group and lift analyses to measure impact across channels and audiences.
Recommend optimization strategies for targeting, offers, and personalization based on test results.

Strengthen Data Infrastructure & Collaboration:

Work closely with Data and Martech teams to enhance measurement, testing, and reporting capabilities.
Ensure consistency and accuracy of data across loyalty, CRM, and product analytics systems.
Automate dashboards and standardize KPIs for a unified view of digital performance.
Partner cross-functionally to align data insights with business, product, and marketing goals.

Communicate Insights that Drive Action:

Present insights in clear, compelling narratives that connect data to guest behavior and business strategy.
Influence decisions across Marketing, Product, and Leadership through data storytelling.
Act as a trusted advisor on experimentation, performance management, and digital optimization.

WHAT WE'RE LOOKING FOR:
Education

Bachelor's degree in Analytics, Mathematics, Statistics, Engineering, Economics, or a related quantitative field.

Required Skills and Certifications:

4+ years of data analysis experience using SQL, R, Python, or similar tools.
4+ years of dashboarding experience (Tableau, Power BI, or similar platforms).
2+ years in product analytics, CRM, or loyalty analytics — ideally in hospitality, retail, or fast-casual dining.
Proven success designing, executing, and analyzing A/B tests and growth experiments.
Experience translating behavioral and loyalty insights into product roadmap recommendations.

Skills & Strengths:

Deep knowledge of experimental design, hypothesis testing, and statistical evaluation.
Strong understanding of product, marketing, and loyalty performance metrics.
Ability to connect quantitative insights to guest experiences and business outcomes.
Excellent communication and data storytelling skills.
Collaborative, curious, and self-starter mindset.
Passion for food, hospitality, and delivering experiences that make guests smile.