Sr. Manager, Sponsored Advertising (Lead)

ABOUT THE COMPANY  

We’ve been building businesses on Amazon for more than 15 years and we continue to be on the forefront as Amazon platforms evolve. We’re uncomfortable calling ourselves experts - since Amazon is always changing, we’re constantly adapting - but the breadth of our knowledge is vast and our team’s diverse experiences elevate our partners’ businesses. We’re marketers, advocates, data scientists, supply chain managers, Amazonians, advertisers and merchants. But most importantly, we’re brand builders. Let’s build brands together.

POSITION OVERVIEW  

The Sr. Manager, Sponsored Advertising will focus their energy on leading advertising initiatives and business growth for brands operating on Amazon. In this role, you will oversee the development, execution, and optimization of Amazon and channel retailer Sponsored Ads campaign strategy, while leading a team and partnering with cross-functional stakeholders to drive measurable business results.  Our ideal candidate for this position is a confident and curious self-starter who is skilled in client management as well as internal talent development, while possessing superior organizational and negotiations skills. This is a high-impact role responsible for managing a portfolio of Amazon businesses, ensuring advertising strategy aligns with broader e-commerce strategies. 

Responsibilities 

• Lead strategic, high-impact projects and partnerships across marketing, retail, and operations teams. Influence executive decision-making by providing thought leadership on the evolving role of Amazon Advertising in broader business and omnichannel strategies. 
• Create sophisticated omni-channel advertising strategies tailored to large complex, high-growth businesses. Leverage deep understanding of marketplace dynamics, consumer behavior, and brand objectives to architect customized, multi-layered media plans that go beyond tactical execution. 
• Drive high-level advertising and growth strategies for a portfolio of brands/businesses on Amazon and channel retailers that align with overall business / client objectives, leveraging market trends, competitive insights, and internal data to shape long-term planning and decision-making. 
• Understanding of full suite of Amazon and retail media ad products and the ability to develop and measure a full-funnel, multi-channel, multi-goal marketing plan to drive traffic, increase sales, and improve ROI 
• Oversee the creation, execution, and optimization of Sponsored Products, Sponsored Brands, Sponsored Brand Video and Sponsored Display campaigns 
• Monitor performance and manage budgets to maximize efficiency and meet key performance indicators (KPIs). 
• Manage and mentor a team of advertising managers or specialists, fostering their growth in both tactical execution and strategic thinking. Provide guidance on developing client-specific strategies, navigating complexity, and elevating campaign planning to drive greater business impact.  
• Responsible for translating leadership goals within their pod orgs, direct reports and clients.
• Foster a culture of performance, innovation, and collaboration. 
• Serve as the main point of contact for internal or external clients, presenting advertising strategy, performance insights and recommendations, and growth opportunities. 
• Active contributor and thought leader in ideating and driving initiatives that have an impact on the overall sponsored ads team and on sponsored ads at GO in totality.
• Work closely with sales, retail, content, and data teams to ensure cohesive strategies. 
• Analyze data trends and provide actionable insights. 
• Develop and share regular performance reports with stakeholders. 
• Continuously improve campaign management processes, drive adoption and innovation in automation and reporting tools, and evaluate new advertising solutions. 
• Ability to manage through ambiguity and problem solve. 

Knowledge/Skills 

• Proven experience managing significant advertising budgets and optimizing for performance. 
• Strong understanding of Amazon’s retail ecosystem and advertising products (SP, SB, SD). 
• Leadership experience with a track record of developing high-performing teams. 
• Analytical mindset with expertise in Excel and advertising/reporting platforms  
• Excellent communication, presentation, and stakeholder management skills.

• Bachelor's degree in Marketing, Business, or related field; MBA preferred. 
• Post-secondary education or equivalent experience 
• 8+ years of experience with Amazon or other retail media channels 
• Proven people leader with 4+ years of experience, including building and managing teams of managers
• Required Amazon Sponsored Ads experience 
• Experience with Amazon Advertising & other retail media channels 
• Proficiency in Excel at an intermediate level in order to efficiently manipulate large sets of data for analysis. 
• Preferred experience: Tableau, Skai, Jungle Scout/Cobalt, Criteo/Citrus Ads and Retailer ad console platforms
• This position requires up to 15% travel. 

Preferred Skills: 

• Amazon DSP experience 
• Familiarity with A/B testing and incrementality measurement 
• Background in retail media or working within an agency supporting Amazon brands 

Benefits Description:

• Medical
• Dental
• Vision
• Bonus
• PTO
• 401K

We are currently considering candidates who reside in the following states: CA, CO, CT, FL, GA, IL, IN, KS, LA, MA, MD, MI, MN, MO, NC, NH, NJ, NV, NY, OH, OR, PA, SC, SD, TN, TX, VA, WA, and WI 

Equal Opportunity Employer 

Sponsorship for work visa unavailable