Sales Development Representative

Description

LiveU is the global leader in live video contribution and remote production solutions for broadcast, sports, and enterprise. Our cloud-based platform and patented bonding technology power live coverage for the world’s top broadcasters, sports leagues, and digital media organizations. We are growing fast, and we are looking for a driven Sales Development Representative (SDR) to join our Americas Revenue team.

About the Role

The SDR is the first point of contact for prospective LiveU customers and a critical engine for pipeline generation across the Americas. You will be responsible for qualifying inbound leads, supporting the rental quoting process, and creating sales-ready opportunities for our Regional Sales Directors. This is a high-activity, high-impact role suited for someone who is organized, curious, and motivated by results.

Key Responsibilities:

Inbound Lead Qualification

· Respond to Marketing Qualified Leads (MQLs)

· Conduct structured qualification calls to assess needs, budget, timeline, and decision-making authority

· Research and complete pre-work fields in Salesforce (market segment, company profile, lead history, engagement data) prior to outreach

· Execute structured multi-step outreach sequences (call, email, LinkedIn) using Gong.

· Validate lead ownership, market segment, and product type.

· Accurately disposition leads as SAL (Sales Accepted), Recycled, or Disqualified per defined criteria; maintain complete Salesforce records at all times

· Schedule and join discovery calls between qualified leads and Regional Sales Directors; attend calls for the first 3 months of tenure to build product knowledge

· Create qualified opportunities in Salesforce directly resulting from SDR-led qualification activity; meet quarterly opportunity creation targets

Rental Quote Support

· Respond to inbound rental inquiries and prepare accurate rental quotes using LiveU pricing guidelines and approved product configurations

· Identify upsell and trial-to-purchase conversion opportunities from the rental base; flag high-potential rental customers to the appropriate Regional Sales Director

· Coordinate with Operations and Finance to ensure rental orders are processed accurately and on time

CRM Hygiene & Reporting

· Maintain complete, accurate, and real-time Salesforce records for all lead activity, call logs, email touchpoints, and lead status changes

· Monitor and manage the SDR dashboard: SLA compliance, overdue tasks, time-between-stages, qualification call volume, discovery calls scheduled, and opportunity creation

· Monitor the group Sales inbox and voicemail; create and route new leads into Salesforce promptly

Performance Targets

This role is commission-eligible. Performance is measured quarterly against the following key metrics:

· Weekly average Qualification Calls completed

· Weekly average Discovery Calls scheduled with Regional Sales Directors

· Qualified Opportunities created per quarter

Specific targets are defined in the Personal Goal Sheet attached to your commission plan.

Requirements

Requirements

· 1–3 years of experience in a sales development, inside sales, customer service, or business development role; experience in broadcast, media technology, or B2B SaaS is a plus

· Proficiency with Salesforce CRM is required; experience with Lusha, GONG, ChiliPiper, or outreach sequencing tools is strongly preferred

· Excellent verbal and written communication skills; confident and professional on the phone with new prospects

· Highly organized with strong attention to detail; able to manage high lead volumes and simultaneous follow-up sequences without dropping tasks

· Self-directed and comfortable working remotely; able to prioritize independently and maintain high daily activity without direct supervision

· Intellectually curious about video technology, live production, or broadcast media; willingness to develop product expertise over time

· Bachelor’s degree or equivalent experience

What We Offer

· Competitive base salary plus quarterly commission plan

· Clear growth path into Regional Sales or Account Management roles

· Front-row access to the live broadcast technology industry — LiveU powers coverage of the Olympics, Super Bowl, major elections, and breaking news worldwide

· Collaborative, supportive team culture with structured onboarding and mentorship from experienced Regional Sales Directors

· Fully remote position with access to industry events and trade shows