Head of Content & Brand

Fitt Talent Partners is a specialized recruitment firm working with top health and wellness companies.

We’re filling this role for a client, a mission driven brand that's challenging mainstream health narratives, empowering people with knowledge, and pushing the conversation forward on nutrition, lifestyle, and longevity.

Job Description

We're hiring a Head of Content & Brand to lead our content and brand engine. This is a senior leadership role: you own content and brand strategy across the ecosystem, set the creative and editorial standard, and lead the channel-specific resources that bring it to life — our short-form team and our YouTube / long-form team. You are accountable for what we publish, how consistently we publish it, and how it performs.

You are not the person posting every caption — you are the person who builds the system, leads the people inside it, and protects the brand. Equal parts strategist, operator, and editor-in-chief.

Responsibilities

• Own content and brand strategy across short-form, long-form, and emerging channels

• Lead and manage the channel-specific resources — the short-form team and the YouTube / long-form team

• Be the guardian of our voice, tone, and brand standard across everything we publish

• Translate our ideas and the brand's mission into a clear, prioritized content roadmap

• Build and own the systems, calendars, and workflows that keep the engine running without "push"

• Own performance, growth, and reporting — and turn insights into the next content bets

• Develop the team: set expectations, give direct feedback, and raise the bar on quality

Qualifications

• You've led content or creative teams and owned outcomes, not just tasks

• You think in systems and strategy — clarity and structure excite you

• You've managed content calendars, editors, and publishing pipelines at scale

• Strong editorial and creative judgment — you know what makes content work

• Strong writing fundamentals, especially concise, punchy hooks and captions

• Analytical — you track, measure, and optimize output against goals

• Comfortable giving and receiving clear, direct feedback as a leader

• Write "24" under the question "favorite number?" in the application

• Thrive in a fast-moving environment with shifting priorities

• Personal alignment with animal-based / functional health principles