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Lead Product Manager, Wealth Services

Role overview

Qualifications

  • 7-10+ years in Product Management, with at least 3+ years in Savings, Deposits, Wealth, or Treasury products
  • Strong understanding of savings and/or investment products, product economics, and regulatory frameworks
  • Proven experience managing a product P&L, pricing strategies, and unit economics
  • Skilled in working with Banking-as-a-Service APIs, ledger architectures, and data tools like SQL, Tableau, or Excel

Responsibilities

  • Define and execute the product roadmap for savings, investment accounts, and related wealth services
  • Lead full-cycle product management from discovery to launch and optimization
  • Define and deliver against key commercial metrics such as Deposits, Activation, Retention
  • Partner with Engineering, Design, Data, Compliance, and Finance to deliver high-quality features

Key facts

Other skills

  • Technical Acumen
  • Microsoft Excel
  • Influencing Skills

About the company

CertiDeal logo

CertiDeal

Resale & Secondary Marketplaces

Tide is the leading provider of UK SME business accounts and one of the fastest-growing FinTechs in the UK. We’re used by over 370,000 businesses and have raised over £200 million in funding. We’re just getting started! Tide is transforming the business banking market. Our platform not only offers business accounts and related banking services, but also a comprehensive set of highly connected admin tools for businesses, such as full integration with accounting systems. Using advanced technology, all solutions are designed with SMEs in mind. Tide is about doing what you love. With quick on-boarding, low fees and innovative features, we thrive on making data-driven decisions to help SMEs save both time and money. We’re also one of LinkedIn’s top 10 hottest UK companies to work for, one of the Sunday Times Fast Track Disruptors to Watch, winner of Best Use of Technology (Growth Finance Awards); Best Banking Provider (Contracting Awards); Innovative Product of the Year (Growth Finance Awards) and we’re listed in the Top 100 FinTech Disruptors and The Startups 100. Tide facts: 👉 Over 370,000 members and growing rapidly 👉 We are available for UK SMEs and Indian SMEs soon! 👉 Over 700 Tideans globally - we’re diversity champions! 👉 We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, a technology centre in Hyderabad, India and offices in Gurugram, India

Company details

Company typeStartup
IndustryResale & Secondary Marketplaces
Company size11 - 50

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Job description

ABOUT TIDE

At Tide, we help SMEs save time and money in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions, from invoicing to accounting.

Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany and France.

Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing what they love.

Tide facts:

  • Tide is available for UK, Indian, German and French SMEs
  • Over 2 million members: 900,000 UK and 1,100,000 in India and growing rapidly
  • Over $300 million raised in funding
  • Over 2,800 Tideans globally
  • Recognised with Great Place to Work certification three years in a row, and among India’s Top 50 Best Workplaces in Banking, Financial Services, and Insurance in 2026
  • We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram, New Delhi, Berlin, Paris and Luxembourg

ABOUT THE ROLE

We are seeking a strategic, commercially driven Lead Product Manager to help shape Tide’s Wealth Services. In this role, you will own the evolution and scaling of our savings and investment proposition for SMEs and sole traders, with pensions/SIPPs as an initial focus area. You aren't just building a ‘feature’—you are helping to build a financial ecosystem that enables members to put surplus cash to work, grow long-term wealth, and manage their money with confidence

As a Lead PM, you will be the bridge between high-level strategy and technical execution. You will set the roadmap for the Wealth pillar, balancing short-term commercial growth with long-term technical scalability and regulatory excellence. 

You will work closely with engineering, design, data, compliance, and commercial teams to deliver high-impact features, being accountable for commercial and product success metrics.

  • As Lead Product Manager, Savings & Wealth Services, you will:
  • Own the Strategy: Define and execute the product roadmap for savings, investment accounts, and related wealth services, with pensions/SIPPs as an early focus and the potential to scale across markets over time.
  • End-to-End Lifecycle: Lead full-cycle product management—from discovery and partner negotiation to delivery, launch, and optimization across web and mobile.
  • Commercial Accountability: Define and deliver against key metrics including Deposits, Activation, Retention, Funded Accounts, Assets Under Administration/Management, and Cross-sell efficiency.
  • Cross-Functional Leadership: Partner deeply with Engineering, Design, Data, Compliance, and Finance to deliver high-quality, compliant features in a complex regulatory environment.
  • Data-Driven Innovation: Build and run a rigorous test-and-learn program (A/B testing, MVT) to inform prioritization and friction-free user journeys.
  • Partnership Management: Act as the primary technical and product lead for banking, savings, and investment partners, including relevant third-party platform providers.
  • Voice of the Member: Segment customers and use deep analytics to understand SME cash-flow, savings, and investment needs, ensuring our wealth products solve real-world member problems and support better financial outcomes.

WHAT WE ARE LOOKING FOR

  • 7-10+ years in Product Management, with at least 3+ years specifically within Savings, Deposits, Wealth, or Treasury products.
  • Domain Expertise: A strong understanding of savings and/or investment products, product economics, and the regulatory frameworks governing customer outcomes, client assets, and financial promotions (e.g. FCA/CASS or regional equivalents). Experience with pensions/SIPPs is highly desirable.
  • Commercial DNA: Proven experience managing a product P&L, pricing strategies, and unit economics.
  • Technical Fluency: Skilled in working with Banking-as-a-Service (BaaS) APIs, ledger architectures, and data tools like SQL, Tableau, or Excel.
  • Builder Mentality: A track record of taking regulated products from concept to scale in a fast-paced fintech environment.
  • Stakeholder Mastery: Ability to influence senior leadership and navigate complex discussions with Risk, Legal, and Compliance teams.
  • Analytical Rigor: You don't just "feel" what's right; you use data to prove it through experimentation and user research.

WHAT YOU’LL GET IN RETURN

  • The gross annual salary for this position ranges ranges from €68,400 - €85,500, but we are also open to discussing the salary further, taking into account your expertise and contributions.
  • 25 days paid annual leave
  • 3 paid days off for volunteering or L&D activities
  • Family-Friendly Leave (according to statutory)
  • Personal L&D budget in the amount of 500 EUR per year
  • Work from home budget to set up your space
  • Mental wellbeing platform Plum
  • WFH equipment allowance
  • Share options

TIDEAN WAYS OF WORKING

At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams. 

While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.

#LI-MP1

#LI-remote

TIDE IS A PLACE FOR EVERYONE

At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives. 

We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.

 

At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard.

 
Disclaimer
 
It has come to our attention that individuals or agencies are falsely claiming to represent Tide and are reaching out to candidates regarding job opportunities. Please be aware that:
  • Tide does not charge any fees at any stage of the recruitment process.
  • All official Tide job opportunities are listed exclusively on our Careers Page and applications should be submitted through this channel.
  • Communication from Tide will only come from an official @tide.co email address.
  • Tide does not work with agencies or recruiters without prior formal engagement, and we do not authorize third parties to make job offers on our behalf.

If you are contacted by anyone misrepresenting Tide or requesting payment, please treat it as fraudulent and report it to us immediately at talent@tide.co
Your safety and trust are important to us, and we are committed to ensuring a fair and transparent recruitment process.

 

Tide leverages AI to enhance our hiring experience. You can read more about how we use AI in our recruitment process in our AI Policy.

Your personal data will be processed by Tide for recruitment purposes and in accordance with Tide's Recruitment Privacy Notice.

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Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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