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Product Marketing Director- AI Profitability

Role overview

Qualifications

  • 8+ years in B2B product marketing, product management, or GTM strategy
  • Track record of shaping or redefining market categories
  • Exceptional storytelling that connects technical capabilities to business outcomes
  • Bachelor's degree required; MBA or advanced degree preferred

Responsibilities

  • Define the market narrative for Intapp Time and Profitability
  • Develop thought leadership programs to reshape firm leaders' perspectives
  • Partner with Product to influence roadmap priorities
  • Create go-to-market strategy for Celeste-powered capabilities

About the company

Intapp logo

Intapp

Computer Software / SaaS

Intapp helps professionals turn knowledge, relationships, and operational insights into value. Using the power of Applied AI, we make firm and market intelligence easy to find, understand, and use. This helps Intapp clients better access and activate their expertise to make smarter decisions, manage risk, and increase their competitive advantage. The world's top firms — across accounting, consulting, investment banking, legal, private capital, and real assets — trust Intapp’s industry-specific solutions to drive new growth and multiply opportunity. Curious, collaborative, and dedicated, our team includes experts from across the markets we serve. For more information, visit Intapp.com

Company details

Company typeLarge
IndustryComputer Software / SaaS
Company size1001 - 5000

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Job description

Product Marketing Director – AI Profitability

Location:  Palo Alto (Hybrid) | NYC (Hybrid) Hybrid | US Remote, possible

Define the Future of How Professional Firms Work, Price, and Grow.

The billable hour, the commercial foundation of law firms, accounting firms and many consulting practices, is under fundamental pressure. Firms that figured out pricing and profitability a generation ago are rebuilding those models from scratch, and Intapp is at the center of that shift.

With the launch of Celeste, our agentic AI platform, we are evolving Intapp Time from time management into full profitability intelligence. Automated time capture, AI-driven billing compliance, and entirely new commercial frameworks for an AI-first world.

This is a category creation role. You will help to define how this market shift gets named, framed, and owned. We are looking for a senior product marketing leader who has launched AI into enterprise markets, built trust-first messaging for compliance-conscious buyers, and knows what it takes to bring a new category to life. Domain expertise in professional services is a plus. A proven track record of turning frontier AI innovation into business impact is the requirement.

What You Will Own

  • The market narrative for Intapp Time and Profitability—evolving positioning from timekeeping to profitability intelligence and feeding buyer and competitive insights back into product strategy

  • Thought leadership programs that reshape how firm leaders think about AI, billing, and profitability—and drive pipeline as a result

  • Partner with Product to influence roadmap priorities based on market signals, competitive dynamics, and customer insight

  • Go-to-market strategy for Celeste-powered capabilities, including packaging, pricing, and commercial design

  • End-to-end product launches, including positioning, competitive narrative, and enablement across Sales, Customer Success, and Partners

  • Market credibility through analyst engagement, customer proof points, and ROI-driven storytelling

What You Will Need  

  • 8+ years in B2B product marketing, product management, or GTM strategy (experience in legal tech, professional services, or financial services strongly preferred), with a career trajectory that demonstrates increasing scope, leadership, and strategic impact over time

  • A track record of shaping or redefining market categories—not just describing products

  • Exceptional storytelling that connects technical capabilities to business outcomes for senior buyers

  • Experience influencing packaging, pricing, or commercial strategy

  • Ability to lead cross-functionally and drive alignment without direct authority

  • Bachelor’s degree required; MBA or advanced degree preferred

What You Will Gain

At Intapp, you’ll get the opportunity to bring your talents and intellectual curiosity to create better outcomes for our people and our clients. You’ll be part of a growing public company, with a modern work environment that’s connected yet flexible and where your professional growth and well-being are top priorities.  We’ll collaborate and grow together, supporting each other in a positive, open atmosphere that fosters creativity, innovation, and teamwork. 

Here, you will have the opportunity to:

  • Expand Your Skills: Unlock your potential with professional development opportunities supported by a community of experienced professionals. We offer reimbursement for training and continuing education to help you stay ahead in your career.

  • Enjoy Where You Work: Thrive in our modern, open offices designed to inspire creativity and collaboration. Our complimentary lunches and fully stocked kitchens ensure you have everything you need to stay energized throughout the day.

  • Support What Matters Most: Our comprehensive wellness and flexible time off programs and our benefits are designed to care for you and your family.  Our family-formation benefits and support during your family-building journey ensure you have the resources you need when it matters most. We believe in giving back and supporting our communities with paid volunteer time off and a donation matching program for the causes you care about. 

Join us and be a part of a collaborative and welcoming culture where your contributions are valued, and your professional growth is a priority. Together, we are building a company of long-term value that we can all be proud of.

#LI-AS1

Your actual base salary will be determined by factors such as relevant experience, geographic location, and internal equity. In addition to base salary, variable compensation and equity may also be included.

Intapp provides equal employment opportunities to all qualified applicants and will make hiring decisions without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristic protected by federal, state or local laws.

Please note: Intapp will not hire through text message, social media, or email alone. We will never extend a job offer unless you have been contacted directly by an Intapp recruiter and have participated in the interview process which will generally consist of 3 or more virtual or in person meetings. Please note that Intapp only uses company email addresses, which contain “@intapp.com” or “@dealcloud.com” to communicate with candidates via email. Intapp will never ask for financial information of any kind or for any payment during the job application process. We post all legitimate job openings on the Intapp Career Site at https://www.intapp.com/working-at-intapp/. If you believe you were a victim of such a scam, you may contact your local authorities. Intapp is not responsible for any claims, losses, damages, or expenses resulting from scammers.

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Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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