Role overview

Qualifications

Experience in copywriting with a focus on performance and ROI
Strong understanding of brand voice and messaging
Ability to analyze performance data and optimize content
Familiarity with digital advertising platforms

Responsibilities

Write high-intent headlines and descriptions for digital ads
Design and write copy for high-converting landing pages
Conduct A/B testing to optimize conversion rates
Collaborate with ads managers and designers on creative strategy

Key facts

Remote from: Argentina
Full time
Expert & Leadership (>10 years)
Copywriter
English

Hard skills

Copywriting Digital Advertising A/B Testing Landing Page Optimization Property Ownership

Other skills

Communication
Collaboration
Creativity

About the company

MailerLite

Computer Software / SaaS

In 2005 we started as a web design and development agency. After a few years we discovered email marketing and fell in love with it. Since 2010 MailerLite is the only product that we develop. Fun facts about MailerLite: > MailerLite was created after reading the book 'Rework' by Basecamp. We still think that it is the best book about business. > In the first year MailerLite’s revenue was 1,652 EUR. It took us 3 years to hit the first million. > More than 1,000,000 businesses, start-ups and freelancers around the world trust MailerLite. They send more than 1 billion emails every month. > Our office is in Vilnius, Lithuania. But half of our team works remotely from 32 different countries. Like France, Singapore, Mexico, USA and Poland. > Twice a year we have retreats that we call workations, i.e. all the team meets and travels together. We’ve been in Sweden, Bali, Lithuania, Morocco, Panama and the Azores together. > Average age of our team members is 28 year. Read more about MailerLite: https://www.mailerlite.com/about

Company details

Company typeSME

IndustryComputer Software / SaaS

Company size51 - 200

Links

Website LinkedIn See all jobs

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Job description

MailerLite is one of the fastest-growing email marketing services. We help more than 1 million businesses around the world stay in touch with their customers. Today, we are a team of more than 170 dreamers, adventurers, and world travelers passionate about what we do and what we believe in. And we are ready for another talented person to join the party.

We’re looking for a Performance Copywriter who thinks in terms of ROI and conversion rates, but can still communicate a strong brand personality. Your primary goal is to drive new sign-ups by crafting high-converting digital ads and landing pages, while maintaining our brand voice across all conversion channels including video, email, and website.

Why MailerLite?

You'll see your words drive real results
Your copy won't sit in a backlog - it'll run against real audiences, generate real data, and directly move conversion metrics.

You'll grow, develop and evolve
As part of a team that's always looking for new, innovative ways to offer value to customers, you'll constantly be experimenting, learning, and trying out new things.

You'll take ownership
We expect you to take full responsibility and ownership of your tasks. Team leads avoid micromanaging and minimize interruptions so you can stay focused on your assignments.

You’ll have experts on hand
Whenever you’re stuck, your teammates with a wide range of expertise are ready to help you grow. And they’d love for you to share your knowledge too!

You'll pick where you work, every day
We embrace the remote culture. Every day you get to choose the environment makes you most productive.

You'll have stability
We value a stable workplace! MailerLite has been thriving for over 10 years and our year-over-year growth continues to increase.

What you’ll work on

Conversions driven Search & Social Ad Copywriting: Write high-intent headlines and descriptions for Google Ads (RSA) that improve Quality Score and lower CPA. Craft compelling ad copy for Meta, LinkedIn, and other social platforms.
High-Conversion Landing Pages: Design the narrative flow and write the copy for landing pages that maintain “message match” from the ad and convert traffic at each stage of the funnel.
Conversion Rate Optimization (CRO): Constantly A/B test headlines, CTAs, and hooks. You’ll analyze performance data to iterate on winning copy and phase out underperforming assets.
Multi-Channel Scripting: Write high-impact scripts for both short-form and longer-form video ads.
Collaborative Strategy: Work closely with Ads managers and designers to ensure the creative vision aligns with the technical targeting and visual elements.