Social Media & Email Marketing Virtual Assistant

Key Responsibilities

Social Media Management

• Create, schedule, and publish content across Instagram, Facebook, Pinterest, LinkedIn, and YouTube.
• Develop engaging static graphics, carousel posts, Stories, Reels, and short-form video content.
• Repurpose existing content, photography, and video assets into platform-specific content.
• Write compelling captions, calls-to-action, and platform-optimised copy.
• Apply Instagram SEO best practices, including keyword optimisation, hashtag research, and audience targeting.
• Monitor engagement, respond to comments and messages, and foster community growth.
• Maintain content calendars and ensure consistent posting schedules.
• Monitor trends and recommend content opportunities to increase reach and engagement.

Email Marketing

• Create and manage email marketing campaigns, newsletters, and promotional communications.
• Build and maintain automated email sequences, workflows, and customer journeys.
• Manage audience segmentation and subscriber lists.
• Monitor campaign performance and optimise open rates, click-through rates, and conversions.
• Ensure all email marketing activities align with brand messaging and marketing objectives.

Vendor Outreach & Relationship Building

• Research and identify potential wedding vendors and industry partners.
• Conduct outreach through Instagram and other relevant platforms.
• Build and maintain relationships with prospective vendors and collaborators.
• Track outreach activity and maintain accurate records.
• Support marketplace growth through strategic engagement and partnership development.

Content Planning & Strategy

• Assist with monthly content planning and campaign development.
• Conduct competitor research and market analysis.
• Identify opportunities to improve social media and email marketing performance.
• Collaborate with the founder to execute marketing strategies and initiatives.

Reporting & Administration

• Monitor social media and email marketing analytics.
• Prepare monthly performance reports with actionable insights.
• Maintain organised digital files, content libraries, and project documentation.
• Support general marketing administration as required.

Tools & Platforms

Social Media & Scheduling

• Instagram
• Facebook
• Pinterest
• LinkedIn
• YouTube
• Meta Business Suite
• Buffer
• Later
• Hootsuite

Design & Content Creation

• Canva
• CapCut
• Adobe Express

Email Marketing

• Brevo (Sendinblue)
• Mailchimp
• Klaviyo
• MailerLite
• ActiveCampaign
• ConvertKit

Project Management & Collaboration

• Trello
• Asana
• ClickUp
• Notion
• Monday.com

Analytics & Reporting

• Google Analytics
• Google Looker Studio
• Meta Insights
• Platform Analytics

Administration & Productivity

• Google Workspace
• Google Drive
• Google Docs
• Google Sheets
• Microsoft Office
• Dropbox

Essential

• Proven experience managing social media accounts professionally.
• Strong content creation skills across multiple platforms.
• Experience creating Reels and short-form video content.
• Understanding of social media growth and engagement strategies.
• Experience with email marketing platforms and automations.
• Excellent written communication and copywriting skills.
• Strong organisational and time management abilities.
• Ability to work independently and take ownership of projects.
• High attention to detail and commitment to quality.

Desirable

• Experience within the wedding, events, hospitality, or lifestyle sectors.
• Pinterest marketing experience.
• Influencer or vendor outreach experience.
• Experience building customer journeys and email automation workflows.
• Basic graphic design and video editing skills.

What Success Looks Like

• Social media channels consistently grow in engagement and reach.
• Content is delivered on time and aligned with brand goals.
• Email campaigns and automations run effectively with measurable results.
• Vendor outreach contributes to marketplace growth.
• Marketing operations run smoothly with minimal oversight.
• The founder is fully supported and freed from day-to-day marketing execution.