Sales Development Representative

Summary

The Sales Development Representative (SDR) is an early-career or transitioning professional responsible for building top-of-funnel pipeline within an assigned territory. Working directly inside the Partnerships team, the SDR generates and qualifies new opportunities through outbound prospecting, targeted phone outreach, and strategic event coordination. This role is a primary driver of regional event attendance and a key execution partner for e2L's events.

The SDR is a front-line ambassador for e2L's mission and an entry point into the organization's sales career path. Success in this role requires a high-activity mindset, strong interpersonal skills, and genuine curiosity about the problems facing K–12 district leaders.

Outbound Prospecting & Pipeline Development

Execute high-volume outbound phone outreach to district leaders, principals, and administrators within the assigned territory to generate qualified opportunities for the sales team

Conduct structured discovery conversations to identify district needs, priorities, and readiness for engagement

Qualify inbound leads based on defined criteria and hand off warm opportunities to the sales team with context and notes

Maintain accurate records of all outreach activity, contact updates, and lead status in Salesforce

Research and identify prospective districts and contacts to build and expand territory prospect lists

Regional Event Coordination & Attendance

Drive registration and attendance for e2L regional events within the assigned territory, including prospect outreach, follow-up, and logistics coordination with the marketing team

Coordinate pre-event and post-event outreach sequences to maximize opportunity conversion from event activity

Track event attendance, engagement, and pipeline outcomes in Salesforce to support territory forecasting

Annual Event Support

Own outreach and registration campaigns to fill annual events within the territory, including targeted phone and email outreach to prospective and existing district contacts

Collaborate with the DSP and EDPS to identify high-priority districts and contacts for annual event invitations based on territory strategy

Support event logistics in coordination with the marketing team to ensure a smooth participant experience

Follow up with annual event attendees post-event to support lead progression and sales handoff

Territory Collaboration

Participate in regular territory syncs with the team to align on prospecting priorities, event strategy, and pipeline activity

Contribute territory-level intelligence — district news, leadership changes, RFP activity — to inform territory planning

The successful applicant will demonstrate the following competencies:

Bachelor's degree in education, business, communications, marketing, or a related field

1+ year of experience in sales, business development, customer success, or a related role — or a demonstrated interest in transitioning into a sales career from an education background

Experience in K–12 education or EdTech strongly preferred; former educators and school staff are encouraged to apply

Comfort with high-volume phone outreach and the ability to engage senior district leaders in meaningful conversations

Strong organizational skills and ability to manage multiple outreach sequences, events, and priorities simultaneously

Proficiency in modern productivity tools; prior CRM experience (Salesforce preferred) is a plus

Excellent verbal, written, and interpersonal communication skills

Ability to work independently in a remote, fast-paced environment

Other Desired Skills and Qualifications

Time management skills

Project management skills

Collaboration skills

Organizational skills

Position Details

This is a full-time, exempt position.

This is a remote position.

Standard work hours are Monday - Friday, 8 a.m. - 5 p.m. with additional hours as necessary.

Salary is competitive and commensurate with experience.

401K, Health Insurance plan benefits offered.

Full-time employees receive 6 weeks of PTO per year.

Background check and drug screening will be required.

Equal Employment Opportunity Policy Statement

e2L is an equal opportunity employer and will not tolerate discrimination against any employee or applicant because of age, race, sex, color, religion, national origin, ancestry, citizenship, marital status, physical or mental disability, medical condition, veteran status, sexual orientation or any other protected class.

The Company supports the practice of recruiting, hiring and promoting qualified individuals, as well as taking actions relating to compensation, benefits, reduction-in-force, training, etc., without regard to any status or condition protected by law, except in the case of a bona-fide occupational qualification.