Role overview

Qualifications

5+ years of marketing experience with demand generation programs
Proven HubSpot power user or admin
Experience in enterprise SaaS with direct alignment to a B2B sales team
Meticulous attention to detail with experience in campaign QA, A/B testing, and performance measurement

Responsibilities

Own and administer the marketing tech stack and digital channels
Plan, build, and execute integrated multi-channel campaigns
Develop and manage demand generation programs to build awareness
Configure and optimize HubSpot workflows and audience segmentation

Key facts

Remote from: Canada
Full time
Senior (5-10 years)
Marketing Operations Manager
English

Hard skills

HubSpot CRM Salesforce Campaign Management Demand Generation WordPress Google Ads LinkedIn Recruiter A/B Testing Data Quality Artificial Intelligence

Other skills

Communication
Detail Oriented

About the company

Leadership Connect

Company details

Links

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Job description

Who are we?

At Leadership Connect, we believe that relationships are everything in business and in life. Founded by two former CEOs of S&P 500 companies and a former presidential press secretary, our premier information service is built for developing relationships that impact decisions in government, business, and media. Utilizing deep research expertise and cutting-edge technology, we help our clients win business and influence policy across various specialties and verticals. We are a close-knit team dedicated to helping each of our users make a difference.

Leadership Connect Canada (LCC), a subsidiary of Leadership Connect Inc., is our Canadian entity operating in the province of Quebec.

About the Role

Leadership Connect is seeking a Marketing Operations Manager focused on establishing and evolving digital marketing processes; developing and executing marketing strategies appropriate for key customer targets; and managing channels to meet or exceed key performance metrics in service of aggressive revenue goals.

Core Functions of the Role:

Own and administer the marketing tech stack and digital channels, including HubSpot, WordPress, Salesforce, Google Ads, and LinkedIn

Plan, build, and execute integrated multi-channel campaigns across all channels — email, paid search, paid social, PPC — from strategy and brief through post-campaign analysis.

Develop and manage demand generation programs to build awareness and drive qualified pipeline, focusing on top-of-funnel lead acquisition strategies.

Configure and optimize HubSpot workflows, lead nurturing sequences, landing pages, and audience segmentation to maximize engagement and conversion across the funnel.

Manage paid acquisition strategy across search, social, and paid agentic/answer engine channels; own budget allocation, targeting, and ongoing optimization for pipeline contribution.

Partner with Sales and Revenue Operations to define lead handoff criteria, attribution models, and closed-loop reporting between marketing activity and revenue outcomes.

Build and maintain dashboards tracking campaign performance, pipeline contribution, and tech stack utilization; deliver insights to leadership against benchmarks and internal growth goals.

Document marketing operations processes and campaign playbooks; develop SOPs and train the teams on platform usage, campaign workflows, and execution standards.

About You:

5+ years of marketing experience with hands-on ownership of demand generation programs, multi-channel campaign execution, and marketing automation platforms.

Proven HubSpot power user or admin — workflows, campaigns, lead management, and reporting; experience with WordPress, Salesforce, and paid media platforms strongly preferred.

Experience in enterprise SaaS with direct alignment to a B2B sales team.

Demonstrated track record of setting and consistently hitting aggressive pipeline, lead generation, or revenue-influenced marketing goals.

Meticulous attention to detail with experience in campaign QA, A/B testing, data hygiene, multi-touch attribution, and performance measurement.

Familiarity with AI/agentic search and answer engine optimization (AEO/GEO) as emerging demand generation channels.

Strong communicator who can write clear process documentation, lead cross-functional training, and present data-driven insights to leadership.

What Is It Like to Work Here?

We foster an environment that encourages all our team members to excel by offering competitive compensation for top talent. We believe in creating a friendly and enjoyable workplace, with regular team-building events, happy hours, and more. Transparency is key within our company, and we hold monthly town halls led by our CEO to address questions regarding business plans, product direction, and company goals. In addition, we provide flexible PTO policies to ensure you can enjoy your time outside the office and focus on your personal life.

Are you ready to join our dynamic team and build meaningful relationships that make a difference? Apply today!

Benefits/Rewards:

Awesome Extended Health Care Plan
Dental Care
Life & Disability insurance
Health spending accounts
Unlimited Vacation Leave
12 Paid Holidays
$3,000 Employee Referral Program
Employer contribution to VRSP
Rewards and recognition programs

If you’re excited about this role but don’t meet 100% of the requirements, we still want to hear from you!

Leadership Connect is committed to building a diverse and inclusive workforce where unique experiences are valued and everyone has the opportunity to contribute. Research has continuously shown that women and people of color are less likely to apply for jobs unless they meet all of the listed qualifications. We want to help overcome this trend and seek to make space for unique and relevant skills and attributes. So, when applying to Leadership Connect we focus on evaluation based on key competencies needed for success in the position. We look forward to receiving your application!

Leadership Connect is committed to creating a diverse environment and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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