BTSE
Cryptocurrency Exchanges & Trading
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Lead end-to-end user lifecycle (onboarding, activation, retention, reactivation)
Drive user data tracking, segmentation, and lifecycle insights
Design and execute retention initiatives, including campaigns, incentives, and rewards
Partner with Marketing to deliver lifecycle and engagement campaigns
Collaborate with Product and Engineering to improve onboarding and user journeys
Optimize user flows and operational processes for efficiency
Define and improve key lifecycle metrics (activation, retention, reactivation, conversion)
8+ years of experience in user operations, growth, or lifecycle roles (fintech / crypto preferred)
Strong understanding of user lifecycle (retention, activation, engagement)
Experience with user segmentation, CRM, or lifecycle campaigns
Data-driven mindset; comfortable working with user analytics tools (e.g. Amplitude, Mixpanel, GA)
Organized, execution-focused, able to manage multiple workflows
Strong communication and stakeholder management
Experience in trading platforms or digital assets
Familiar with user segmentation or lifecycle campaigns
Exposure to support tools, analytics tools, or CRM systems
Multi-lingual
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