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Associate Director/Director of User Operations

BTSE

Key Facts

Remote From: 
Asia , East Asia
Full time
Senior (5-10 years)
English

Other Skills

  • •
    Communication
  • •
    Organizational Skills

Roles & Responsibilities

  • 8+ years of experience in user operations, growth, or lifecycle roles (fintech / crypto preferred)
  • Strong understanding of user lifecycle (retention, activation, engagement)
  • Experience with user segmentation, CRM, or lifecycle campaigns
  • Data-driven mindset; comfortable working with user analytics tools (e.g. Amplitude, Mixpanel, GA)

Requirements:

  • Lead end-to-end user lifecycle (onboarding, activation, retention, reactivation)
  • Drive user data tracking, segmentation, and lifecycle insights
  • Design and execute retention initiatives, including campaigns, incentives, and rewards
  • Partner with Marketing to deliver lifecycle and engagement campaigns

Job description

BTSE Group is a leading global fintech and blockchain company that is committed to building innovative technology and infrastructure. BTSE empowers businesses and corporate clients with the advanced tools they need to excel in a rapidly evolving and competitive market. BTSE has pioneered numerous trading technologies that have been widely adopted across the industry, setting new benchmarks for innovation, performance, and security in fintech. BTSE’s diverse business lines serve both retail (B2C) customers and institutional (B2B) clients, enabling them to launch, operate, and scale fintech businesses. BTSE is seeking ambitious, motivated professionals to join our B2C and B2B teams.
 
About the Opportunity:
We are looking for a Director of User Operations to drive user lifecycle performance across our global platform. This role focuses on retention, activation, and user data, working closely with Product, Marketing, and Data teams to improve user engagement and experience.
 

Responsibilities

  • Lead end-to-end user lifecycle (onboarding, activation, retention, reactivation)

  • Drive user data tracking, segmentation, and lifecycle insights

  • Design and execute retention initiatives, including campaigns, incentives, and rewards

  • Partner with Marketing to deliver lifecycle and engagement campaigns

  • Collaborate with Product and Engineering to improve onboarding and user journeys

  • Optimize user flows and operational processes for efficiency

  • Define and improve key lifecycle metrics (activation, retention, reactivation, conversion)


    • Requirements

  • 8+ years of experience in user operations, growth, or lifecycle roles (fintech / crypto preferred)

  • Strong understanding of user lifecycle (retention, activation, engagement)

  • Experience with user segmentation, CRM, or lifecycle campaigns

  • Data-driven mindset; comfortable working with user analytics tools (e.g. Amplitude, Mixpanel, GA)

  • Organized, execution-focused, able to manage multiple workflows

  • Strong communication and stakeholder management

    •  

    Nice to haves

  • Experience in trading platforms or digital assets

  • Familiar with user segmentation or lifecycle campaigns

  • Exposure to support tools, analytics tools, or CRM systems

  • Multi-lingual


    • Perks & Benefits
  • Competitive total compensation package
  • Various team building programs and company events
  • And many more! Apply and let us tell you more!
    • #LI-AA1
    Ready to apply?
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