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ASO Product Builder

AppFollow

Role overview

Qualifications

  • 3+ years in product management in B2B SaaS
  • Strong ASO/mobile marketing domain knowledge
  • Hands-on experience prototyping shipping with AI tools
  • Mobile app or gaming industry experience

Responsibilities

  • Relaunch and evolve AppFollow's ASO product
  • Design and ship AI-agent and MCP-powered ASO workflows
  • Prototype features yourself with AI tools to compress the test → learn → release loop
  • Own the ASO roadmap end-to-end: competitor analysis, discovery, specs, delivery, iteration

Key facts

  • Remote from: Europe
  • Full time
  • Mid-level (2-5 years)
  • German, Russian, Portuguese, English, Spanish

Hard skills

Computational Tools Software Prototyping Product Management Mobile Marketing Analytics SQL (Programming Language) Figma (Design Software) JIRA Google Play Console Mobile Application Development Video Game Development

Other skills

  • Analytical Skills
  • Report Writing
  • Collaboration
  • Communication

About the company

AppFollow logo

AppFollow

Computer Software / SaaS

AppFollow, the world’s leading AI-powered Review Management platform, offers a unique solution to manage user reviews, analyze user sentiment, and improve your app’s visibility. With AppFollow, you can harness the power of user feedback to keep your app visible in the app stores and climb the rankings. The product suite includes:- One platform review management across all major app stores- Review management automation, tagging, and AI responses- Detailed analytics on user reviews, sentiment, app ranking, and competitors- Integrations with major services like Zendesk, Salesforce, Tableau, Helpshift and many others- Expert consultation team ready to help with app growth, audits, and market strategyAppFollow is trusted by over 70,000 clients, including AppQuantum, Azur Games, Bitmango, Discord, Disney Streaming Services, Easybrain, Flo, G5, Game Insight, Gameloft, Huuuge Games, Kolibri Games, Lazada, Playrix, Riot Games, TechStyle Fashion Group, T-Mobile, Wargaming, and Zynga.See more here: https://appfollow.io/customersLearn more about AppFollow and how it can help your apps reach the top ranks and maintain a happy user base by visiting our website: https://appfollow.io/

Company details

Company typeScaleup
IndustryComputer Software / SaaS
Company size51 - 200

Links

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Job description

AppFollow helps the world's top mobile and gaming teams manage app reputation at scale — from tracking user feedback to optimizing app store presence and automating workflows. Trusted by Adobe, Rovio, Scopely, and Disney, we're a B2B SaaS platform serving SMB to enterprise clients worldwide. Remote-first, Europe-based.

Role Overview
  • We're looking for an ASO Product Builder to relaunch and grow AppFollow's ASO (App Store Optimization) product, with a strong focus on AI agents and MCP. Reporting to the CEO, you'll work closely with Engineering, Product, and customer-facing teams to turn ASO into a fast-moving, AI-native part of the platform.
  • This is a builder role, not just a roadmap owner: we expect you to prototype and ship changes yourself using AI tools — compressing the loop between idea, experiment, and release. You'll collaborate with engineering, design, and data. This is a high-impact IC role reporting directly to the CEO, with potential to grow into a senior product position.

    • Key Responsibilities
  • Relaunch and evolve AppFollow's ASO product
  • Design and ship AI-agent and MCP-powered ASO workflows
  • Prototype features yourself with AI tools to compress the test → learn → release loop
  • Run product experiments and validate against real customer usage data
  • Own the ASO roadmap end-to-end: competitor analysis, discovery, specs, delivery, iteration
  • Partner with engineering to take prototypes to production-grade

    • KPIs
  • Primary: Iteration velocity (prototypes & experiments shipped), ASO adoption & usage, ASO-attributed revenue (ARR: new & expansion)
  • Secondary: Customer outcomes (e.g. keyword ranking improvements delivered), feature quality & stability

    • Experience
  • 3+ years in product management in B2B SaaS — required
  • Strong ASO/mobile marketing domain knowledge — required
  • Hands-on experience prototyping & shipping with AI tools — required
  • Mobile app or gaming industry experience — strong plus
  • Remote startup experience, European time zone

    • Tools (must-have)
  • AI: Claud Code/Codex/Cursor, MCP, AI agents
  • Analytics: Amplitude, Metabase, SQL
  • Design/specs: Figma, Jira/Confluence
  • ASO: AppFollow, App Store Connect, Google Play Console, other ASO tools

    • Skills
  • Builder mindset — ships, doesn't just spec
  • AI-native: uses LLMs/agents to prototype, automate, and accelerate iteration
  • Data-driven, strong analytical and reporting skills
  • Product discovery and experiment design
  • Comfortable going 0→1 and evolving existing modules

    • Languages
  • Fluent English (required)
  • Russian, Spanish, Portuguese, or German (preferred)

    • What We Offer
  • Remote position, anywhere in Europe (hubs in Finland, Serbia, Spain, Georgia)
  • Global team across Europe, UK, US, and Brazil
  • Conference participation in app, gaming, and ASO events

    • Benefits & Perks
  • Equity options after probation
  • Quarterly performance bonuses
  • Annual team meetups and company all-hands offsite
  • Monthly coworking budget
  • Internal hackathons 2–3x per year
  • Equipment support (laptop, home office)

    • Growth
  • Direct CEO reporting and executive exposure
  • Cross-functional work with Engineering, Product, Sales, and Customer Success
  • Measurable impact on company growth

    • Hiring Timeline
  • June: Accepting applications
  • July: Interviews
  • By August 1st: Final offer
    • Timeline may shift depending on candidate volume and quality

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    MR

    Marcus Rivera

    Chief Revenue Officer

    m.rivera@company.com
    linkedin.com/in/marcusrivera
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