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Influencer Marketing Manager (US)

Role overview

Qualifications

  • 3–5+ years’ experience in influencer marketing - preferably within the luxury, fashion, or lifestyle industries.
  • Proven success executing influencer campaigns in the U.S.
  • Deep understanding of social platforms (Instagram, TikTok, YouTube, Meta) and their role in influencer engagement.
  • Exceptional communication and presentation skills.

Responsibilities

  • Develop and execute influencer marketing strategies that drive brand awareness, engagement, and sentiment across the U.S. market.
  • Identify, recruit, and manage macro and mid-tier influencers who shape trends on social media.
  • Manage an Influencer Executive to ensure seamless campaign delivery and communication.
  • Monitor and analyze campaign performance and audience sentiment to inform ongoing strategy.

Key facts

Other skills

  • Relationship Management
  • Communication
  • Collaboration
  • Time Management
  • Detail Oriented

About the company

Green Park Content logo

Green Park Content

Content Marketing & Copywriting Services

Green Park Content (GPC) is a multi-award-winning, global brand publishing agency with hubs in London, Jakarta, Singapore, New York & Sao Paulo. We have the privilege of partnering world-class, iconic, mega-brand clients: including Unilever, Danone, Reckitt, Nestle, Kodak, Eu Yan Sang, Unilever Food Solutions, Sunglass Hut, Havaianas, Knorr, Ricola, Hellman's, Ben & Jerry's, Lipton, PepsiCo, Diageo and RELX. We have also earned the trust of our clients, and use data and insights to help them navigate and make sense of the future, whilst optimising their future growth opportunities. GPC specialises in digital content that connects with the audience, at the right time, in the right way. We bring data-driven insights and expertise in SEO content with exceptional creative execution that drives amazing results.We help brand GPC are in hyper-growth, as SEO is now a strategic priority for progressive clients who want to win at search, maximise their organic traffic, and save millions on paid media. At GPC, our team comprises best-in-the-industry talent, is multi-cultural, ethnically diverse, gender balanced, digital and tech savvy, and we practice the future of work. We are a diverse tribe, connected across multi-function expertise, we are powered by passion, united by purpose, we speak fluent SEO, are client centric and we always go beyond the extra mile to deliver success for our clients. GLOBAL AWARDS - Winner Global Content Awards for Global Content Strategy of the Year 2020 - Winner of The CMA International Content Marketing Awards for Best Use of SEO 2019 & 2020 - Winner of Content Marketing Awards for Best Content Strategy 2020 - Finalist for Content Marketing Awards for Best Use of Video in Content Marketing & Best Use of Content Curation 2020 - Finalist for The Drums Search Awards for SEO – Most Effective Use of Content & Best B2C Campaign 2020 www.greenparkcontent.com www.linkedin.com/company/greenparkcontent www.instagram.com/GPCAsia

Company details

IndustryContent Marketing & Copywriting Services
Company size201 - 500

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Job description



Remote. 6-month FTC 

 

About Greenpark 

 

Greenpark is a global, award-winning digital agency specialising in omnichannel search and social. Our raison d’etre is to create amazing content that people and algorithms love. How? Through data-led and performance-driven search and social content to help brands create meaningful connections that impact people's lives. Our unique expertise in Omnichannel Search & Insights, Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house models. We do this for a global client portfolio including Unilever, Campari Group, AIA, Sanofi, Nestle, Lipton, Kimberley Clark, Straumann, Ricola, Globe Telecom, and more. 

Want the real inside scoop? Our Playbook gives you a peek into how we work, collaborate, and get things done at Greenpark.  Check it out here 



Our Values 

 

As a company, we strive and act together in our ambition to make a positive impact for the people and brands we serve, we do everything with kindness and respect at the core. ‘We Strive’, ‘Acting Together’, ‘With Kindness’ are the values that guide us. 

 

About the role 



We’re seeking an experienced and results-driven Influencer Marketing Manager to lead influencer strategy and campaign execution for an international jewellery company. This U.S.-based role will focus on building awareness, engagement, and interest in the brand’s products across the U.S. market, while aligning with global objectives and market-specific priorities. 

The role will be primarily dedicated to a project with an international jewellery company, working to build brand interest through influencer-led storytelling and strategic social activations. You’ll be expected to quickly understand the brand’s landscape, audience, and priorities - and translate that knowledge into actionable influencer and social strategies that reflect market nuances and deliver measurable impact. 

 

What you’ll do 

 

  • Develop and execute influencer marketing strategies that drive brand awareness, engagement and sentiment across the U.S. market. 
  • Identify, recruit, and manage macro and mid-tier influencers who are known for shaping trends and driving cultural conversations on social media. 
  • Manage an Influencer Executive, providing guidance and support to ensure seamless campaign delivery, influencer communication, and reporting accuracy. 
  • Oversee influencer content creation and campaign execution, ensuring brand alignment, creative excellence, and measurable results. 
  • Work closely with the Social Media Lead to coordinate campaign strategies and deliver weekly and monthly performance reports to the client, highlighting key metrics, insights, and recommendations. 
  • Collaborate with internal creative, strategy, and international teams to ensure alignment across influencer, paid, and organic social activities. 
  • Monitor and analyze campaign performance and audience sentiment to inform ongoing strategy and continuous improvement. 
  • Stay up to date on platform trends, emerging creators, and influencer marketing best practices within the luxury, fashion, and jewellery sectors. 
     

About you 

 

  • 3–5+ years’ experience in influencer marketing - preferably within the luxury, fashion, or lifestyle industries. 
  • Proven success executing influencer campaigns in the U.S., with experience managing macro and mid-tier creators who drive trends and cultural engagement. 
  • Demonstrated experience working across multiple markets, adapting global brand priorities to local audiences. 
  • Deep understanding of social platforms (Instagram, TikTok, YouTube, Meta) and their role in influencer engagement and performance optimization. 
  • Familiarity with paid and organic influencer integration, including boosting creator content and aligning with paid media teams. 
  • Experience managing influencer and creator relationships, from sourcing and negotiation to briefing, content review, and campaign execution. 
  • Skilled in content planning and ideation, ensuring influencer deliverables align with campaign objectives and brand aesthetics. 
  • Competent in using influencer and social analytics platforms (such as CreatorIQ, Tagger, Traackr, or similar) to identify creators, track performance, and generate insights. 
  • Strong understanding of reporting metrics including Engagement Rate (ER%)Cost per Metric (CPM)Earned Media Value (EMV), and sentiment analysis (positive, neutral, negative). 
  • Experience providing weekly and monthly reporting to clients or senior stakeholders, distilling data into clear insights and actionable recommendations. 
  • Exceptional communication and presentation skills, with the ability to collaborate effectively across time zones and international teams. 
  • Highly organized and detail-oriented, comfortable managing multiple campaigns and stakeholders in a fast-paced, hands-on environment. 
  • A proactive, strategic thinker who stays ahead of emerging trends, platform updates, and creator innovations to inform campaign evolution. 

 

You must be 



  • An entrepreneurial self-starter who is excited about building major projects from the bottom-up. 
  • Hands-on; willing to get involved with every stage of the content creation process. 
  • An inspiring mentor to the rest of the team. 
  • Comfortable working within a global company and liaising across different time zones. 
  • You live & breathe Greenpark’s core values ‘We Strive’, ‘Acting Together’, ‘With Kindness -
    championing openness, respect, innovation, and teamwork - so that every interaction, both internally and externally, reflects our commitment to our values. 



At Greenpark, we believe the best ideas come from the widest range of perspectives. We welcome and celebrate every background, identity, and experience across our global workforce. By fostering a culture of respect, inclusivity, and collaboration, we’re committed to ensuring everyone’s voice is heard and everyone can thrive. 

All applications shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status or any other protected characteristics. 

 

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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