Role overview

Qualifications

At least six years of experience in marketing analytics, growth analytics, or a comparable analytical role
Deep understanding of relevant marketing and profitability metrics: ROAS, CAC, LTV, payback period
Strong understanding of attribution logic and incrementality measurement
Very strong SQL skills; experience with modern data stacks is a plus

Responsibilities

Analyze the entire buyer funnel including cohort analyses and customer journey views
Evaluate marketing activities across all channels and assess channel efficiency based on ROAS
Maintain and provide commentary on plan figures, develop scenario analyses on demand changes
Identify efficiency and growth opportunities, develop recommendations for marketing and senior leadership

Key facts

Remote from: Delaware (USA)
Full time
Senior (5-10 years)
Business Analyst - Supply
English

Hard skills

Product Analytics Attribution Analysis SQL (Programming Language) Cohort Studies Customer Journey Mapping Budget Management CA-7 AppsFlyer (SaaS)

Other skills

Communication
Problem Solving

About the company

Chrono24

Chrono24 is the number one address for luxury watches. More than 25 million people search our website for the watch of their desire every month. From a classic automatic watch to a rare collector’s piece, you can find more than 500,000 ticking masterpieces on Chrono24. The Global Home of Luxury Watch Enthusiasts Our goal is to offer luxury watch fans a safe and secure platform for buying and selling watches. It should feel like a second home where they can explore their passion. We are committed to our customers and hold ourselves to the highest standards when it comes to security, trust, and comfort. We aspire to be not only the largest but also the most appealing online marketplace for luxury timepieces. We want to be your go-to location for all things high-end watches or, as we like to say, "the global home of luxury watch enthusiasts." The Global Marketplace “Made in Germany” For almost 20 years now, we have been completely reshaping the international market for luxury watches. On Chrono24, more than 35,000 professional dealers and private sellers from all over the world offer more than 500,000 watches. With contents in 22 languages, our website attracts more than 500,000 visitors every day. Of course, you can also access Chrono24 on your smartphone or tablet – about 8 million users have already downloaded our iOS and Android apps. But not only can our platform be reached from all corners of the globe, but our team also entails a diverse blend of international flair and German ingenuity. From our headquarters in Karlsruhe, Germany, and regional offices in Berlin, Freiburg, Hong Kong, Tokyo, New York City and Miami, more than 500 account managers, developers, project managers, and other creative minds enable you to not only find the watch you’re looking for quickly but also to purchase it safely.

Company details

Company size201 - 500

Links

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Job description

About

As a Senior Business Analyst - Marketing & Demand, you'll be part of the Business Intelligence team and the central point of contact for the entire demand side of our global marketplace. You create transparency around buyer behavior, funnel performance, and the effectiveness of our marketing investments - and translate complex data signals into clear, actionable recommendations with real business impact.
You work closely with Growth Senior Leadership and you're not just a numbers supplier, but a sparring partner on equal footing: you defend your assessments with data-driven conviction - even when they're uncomfortable.

What you can expect

Demand Analytics: You analyze the entire buyer funnel - from traffic and awareness through conversion, retention, and LTV. This includes cohort analyses, segmentations, and customer journey views that give the Growth team a precise picture of demand development
Marketing Performance & Attribution: You evaluate marketing activities across all channels - brand, paid, CRM, PR, social, and SEO - and assess channel efficiency based on ROAS and incrementality measurement
Planning, Scenarios & Budget Management: You work closely with controlling. You maintain and provide commentary on plan figures, develop scenario analyses on demand changes, and actively shape budget allocation
Your Environment: You sit in the BI team. Your closest interfacesare: Growth & Marketing (primary stakeholder), Controlling (co-pilot for planning and budgeting), Senior Leadership (recipient of your insights)
Proactive Growth Impulses: You don't wait for briefings - you independentlyidentifyefficiency and growth opportunities, develop concrete recommendations, and bring them to discussions with marketing and senior leadership

What sets you apart

At least six years of experience in marketing analytics, growth analytics, or a comparable analytical role - ideally in a marketplace or e-commerce environment
Deep understanding of relevant marketing and profitability metrics: ROAS, CAC, LTV, payback period
Strong understanding of attribution logic (including last non-direct and data-driven approaches) and incrementality measurement, and you know when to apply each method
Broad understanding of common marketing channels and their mechanisms - particularly SEO, SEM, and conversion funnels
Ability to translate complex analyses into clear storylines and precise recommendations
Very strong SQL skills; experience with modern data stacks (e.g., Snowflake, dbt, AppsFlyer, or comparable tools) is a plus

What we offer

We only offer permanent employment contracts
30 days of vacation per year
Working from HQ in Karlsruhe? Our kitchen conjures up a truly excellent, free meal for you every day
On December 24th and 31st, we’ll give you an additional day off
Work abroad for up to 20 days per year: Working with a sea view? Yes, please!

Diversity@Chrono24: We believe in the power of diversity.

Diversity is our strength.
At Chrono24, we embrace diversity because we believe it enriches not only our corporate culture but also our success. Be yourself – and let’s achieve great things together!