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AIO Content Specialist

The Outline

Role overview

Qualifications

  • Tertiary qualifications in Marketing, Communications, Copywriting, or a related field
  • A genuine enthusiasm for AI and how it's reshaping content creation
  • Proven experience in SEO content creation
  • Proven experience as a Social Media or Content Copywriter

Responsibilities

  • Write, edit, and publish long-form, SEO-optimised blog posts and on-site guides
  • Create and publish engaging content across social platforms, including Facebook, Instagram, and LinkedIn
  • Collaborate with internal teams on advertising and campaign content
  • Meet with clients to understand their brand voice and audience goals

Key facts

Hard skills

Search Engine Optimization Content Creation Social Media Management Computational Tools Copywriting Sprout Social LinkedIn Sales Navigator

Other skills

  • Collaboration
  • Microsoft Office
  • Communication
  • Time Management
  • Problem Solving
  • Organizational Skills

About the company

The Outline logo

The Outline

News Media & Journalism (Digital)

The Outline is a new kind of publication, built for the modern world. Our goal is to tell you the most fascinating stories about power, culture, and the future every single day — and to tell those stories in a truly different way.

Company details

IndustryNews Media & Journalism (Digital)
Company size11 - 50

Links

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Job description

We love technology and use it as an enabler to success, efficiency, and better outcomes.

We are 110% all in with AI, and if that's ok with you, read on!

Position Summary

This is a key role within our team, sitting at the intersection of SEO strategy, brand storytelling, and social media. You'll work directly with the founder and a small, focused team to craft compelling content for our own brands and our clients, from long-form blog posts to social media copy to landing pages.

You'll be trained to work as an AIO (AI-Optimised) writer, someone who uses AI tools like Claude and ChatGPT as a content baseline, then edits and optimises that output for both search engine performance and genuine human value. We provide the training and the tools; you bring the curiosity, the craft, and the drive to learn.

No games, no politics. Just great work done together.


What You'll Do
  • Write, edit, and publish long-form, SEO-optimised blog posts and on-site guides
  • Write, edit, and optimise landing pages for conversion and search performance
  • Create and publish engaging content across social platforms, including Facebook, Instagram, and LinkedIn
  • Tailor tone, language, and messaging to suit each client's target audience
  • Select and source compelling images and videos to support written content
  • Collaborate with internal teams on advertising and campaign content
  • Engage with comments and messages across social media pages accurately and promptly
  • Meet with clients to understand their brand voice and audience goals, then translate those insights into content that delivers results 
  • Apply and continue developing your understanding of SEO and AI fundamentals, plus technical basics

    • What You Bring

    Qualifications

  • Tertiary qualifications in Marketing, Communications, Copywriting, or a related field
  • A genuine enthusiasm for AI and how it's reshaping content creation

    • Experience & Skills

  • Proven experience in SEO content creation
  • Proven experience as a Social Media or Content Copywriter (or a strong willingness to learn)
  • Solid experience working collaboratively in a team environment
  • Proficiency in the Microsoft Office Suite
  • Hands-on experience with social media management tools (e.g. Sprout Social)
  • Familiarity with LinkedIn Sales Navigator is an advantage

    • Personal Qualities

  • Excellent written and verbal communication skills
  • Strong client relationship and people skills
  • Organised, with excellent time management in a flexible, multi-tasking environment
  • Sharp problem-solving ability
  • A genuine enthusiasm for AI (yes, we said it twice — it matters that much)

    • The Details
  • Employment type: Full Time / Part Time / Contract (open to discussion)
  • Location: Fully remote
  • Reports to: Founder, SEO Manager, and Content Team Leader

    • Please note: We may use AI tools to support parts of our hiring process, including reviewing applications and analysing responses. These tools assist our team but do not replace human judgment. Final hiring decisions are always made by people. For questions about how your data is handled, please get in touch.

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    MR

    Marcus Rivera

    Chief Revenue Officer

    m.rivera@company.com
    linkedin.com/in/marcusrivera
    Unlocked after you apply
    ·

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