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Art Director

Role overview

Qualifications

  • 2–3+ years in art direction with shipped work that moved KPIs
  • Hands-on comfort with generative AI tools (image/video/copy) and thoughtful promptcraft
  • Proficiency in Figma and Adobe CC; experience building and maintaining design systems
  • Familiarity with platform specs and constraints across Meta, TikTok, Google, YouTube, and programmatic

Responsibilities

  • Translate client goals into clear creative hypotheses and lightweight prototypes
  • Develop ads that can be tested and iterated quickly
  • Lead the creation of both AI-generated and traditional assets (static, motion, short-form video)
  • Manage a small group of freelancers, including scoping work, giving actionable feedback, and maintaining timelines and budgets

Key facts

Other skills

  • Communication
  • Collaboration
  • Time Management
  • Detail Oriented

About the company

Go Fish Digital logo

Go Fish Digital

Digital Marketing & SEO Agencies

Welcome to Go Fish Digital's home on LinkedIn. Follow us to learn about online marketing tips, latest industry trends, blog posts, and upcoming meetups and conferences. We promise to be useful and respectful of your time. Founded near Washington DC in 2005 by Brian Patterson and Dan Hinckley, Go Fish Digital has expanded with clients worldwide. Go Fish Digital is an award-winning digital marketing agency with specialties in SEO, link building, PPC/SEM advertising, website design and ORM. Go Fish Digital continues to provide thought leadership in the areas of search engine optimization and digital SaaS products for the online marketing industry. Please see www.gofishdigital.com for additional information.

Company details

Company typeSME
IndustryDigital Marketing & SEO Agencies
Company size51 - 200

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Job description

About Us


We are a modern marketing collective built for scale, efficiency, and impact. As the parent company, Agital supports three specialized go-to-market agencies—Go Fish Digital, REQ, and WDG—with shared infrastructure, advanced technology, and deeply experienced people, allowing each brand to do its best work. Go Fish Digital makes the complex simple and the simple powerful by uniting strategy, creative, media, and SEO into one seamless engine for growth. REQ connects storytelling, technology, creativity, and digital strategy so ambitious organizations can own what’s next. WDG designs and builds enterprise web experiences that connect with diverse audiences and help organizations adapt to rapid technological change. Together, we operate as one strong, collaborative ecosystem, backed by smart systems, AI-powered capabilities, and a culture of curiosity, where people can grow their careers while shaping how ambitious brands grow in the world.


We’re hiring an Art Director to own design for a set of search and social clients and to lead a small production bench. The work blends AI-generated assets, traditional design tools, and a practical design-system mindset. You don’t need to know everything on day one, but you do need the appetite to learn fast and adjust as tools and platforms shift.



What You'll Do

  • Translate client goals into clear creative hypotheses and lightweight prototypes.
  • Develop ads that can be tested and iterated quickly.
  • Lead the creation of both AI-generated and traditional assets (static, motion, short-form video).
  • Maintain prompt libraries, guardrails, and quality assurance standards.
  • Partner with account and media teams on KPIs, budgets, and testing agendas.
  • Integrate brand and performance insights back into each client’s creative system.
  • Manage a small group of freelancers, including scoping work, giving actionable feedback, and keeping timelines and budgets on track.
  • Identify efficiency improvements (e.g., reducing handoffs, improving templates, strengthening naming and metadata systems).
  • Spot opportunities for automation (batching, scripts, export workflows) that improve speed without sacrificing quality.
  • Maintain a steady testing cadence with Search and Social teams.
  • Review performance results with the team and determine what to scale or retire.
  • Monitor overall creative effectiveness and the resources required to achieve it.

What You'll Bring

  • 2–3+ years in art direction with shipped work that moved KPIs.
  • Hands-on comfort with generative AI tools (image/video/copy) and thoughtful promptcraft.
  • Proficiency in Figma and Adobe CC; experience building and maintaining design systems.
  • Familiarity with platform specs and constraints across Meta, TikTok, Google, YouTube, and programmatic.
  • Experience managing freelancers or a small production team.
  • Fluency in growth metrics and creative testing.

Nice to Have

  • Branding experience, Automation or scripting chops; motion/video workflow experience.

Guidelines for Your Application

What We Need: Include a portfolio link and a brief note on any AI and design system experience. Alongside your resume, craft a one-page cover letter that gives us some perspective into your unique journey and passion for this role.

The Weight of the Cover Letter: It’s more than just a formality – it’s our first introduction to you. Make it count. Without it, your application won't be reviewed.

Adherence to these guidelines is paramount.

Missing out will cost you a spot in the process. And then, we all miss out. And that bums us out. Don't bum us out. We value attention to detail, and this is your chance to show that off.

We appreciate the effort you put into your application and look forward to getting to know you better!

Apply once. Then go straight to the hiring manager.

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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