Country Manager, Thailand

Country Manager (Thailand)

Location: Remote, based in Thailand

As the Country Manager for the Thailand market, you will take ownership of local market growth, operations, and strategic partnerships within the region. This role requires a highly motivated self-starter with a deep understanding of the cryptocurrency landscape, marketing acumen, and a strong local network.

Ideal candidates will have prior experience managing crypto or fintech growth in Thailand or Southeast Asia markets, strong operational capabilities, and fluency in English.

Responsibilities:

• Develop and execute localized business strategies to grow market presence in Thailand.
• Lead all operational functions, including customer support coordination, marketing initiatives, and community engagement.
• Drive user acquisition, brand awareness, and market penetration through localized marketing campaigns and events.
• Build strategic partnerships with local institutions, media outlets, and key stakeholders in the crypto and fintech ecosystems.
• Ensure compliance with relevant local regulations, working closely with legal and compliance teams.
• Monitor and analyze market trends, competitive intelligence, and customer feedback to inform strategy.
• Act as the regional spokesperson and brand ambassador for the company in Thailand and neighboring markets.
• Collaborate cross-functionally with global teams (product, engineering, compliance, etc.) to align local efforts with global goals.
• Recruit, manage, and mentor a high-performing local team as operations scale.

Qualifications:

• Bachelor’s degree in Business, Marketing, Finance, or related field; advanced degrees a plus.
• Minimum 5–7 years of experience in business development, marketing, or operations; experience in crypto, fintech, or high-growth tech companies is highly preferred.
• Deep understanding of Thailand’s financial, tech, or crypto ecosystem; knowledge of Southeast Asia markets is a plus.
• Familiarity with local regulatory environments for cryptocurrency or digital finance products.
• Fluent in English, both spoken and written; additional local or regional languages are a bonus.
• Strong leadership, negotiation, and communication skills.
• Proven ability to work independently in a remote environment and manage cross-border collaboration.
• Results-driven, hands-on, and adaptable to fast-paced environments.