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Digital Marketing Manager for a Product Development Consulting Company in the US (Home Based Full Time)

Virtual Coworker

Roles & Responsibilities

  • Experience in B2B lead generation
  • Proficiency in LinkedIn, Google Ads, and email marketing
  • Strong analytical skills for monitoring campaign metrics
  • Ability to collaborate with sales teams

Requirements:

  • Develop and execute B2B lead generation campaigns
  • Manage LinkedIn, Google Ads, email marketing, and content marketing initiatives
  • Create and optimize landing pages, marketing funnels, and conversion strategies
  • Monitor campaign metrics, ROI, and marketing-attributed revenue

Job description

• Develop and execute B2B lead generation campaigns.
• Manage LinkedIn, Google Ads, email marketing, and content marketing initiatives.
• Create and optimize landing pages, marketing funnels, and conversion strategies.
• Collaborate with sales leadership to improve lead quality and pipeline performance.
• Monitor campaign metrics, ROI, and marketing-attributed revenue.
• Manage external vendors, freelancers, and marketing tools as needed.

Success Metrics:
• Qualified leads generated.
• Cost per lead (CPL).
• Sales pipeline contribution.
• Marketing-attributed revenue.
• Conversion rate improvements across digital channels.
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