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Customer Advocacy and Engagement Manager

Role overview

Qualifications

  • 4–8 years of experience in customer marketing, community, advocacy, or engagement roles in B2B SaaS
  • Proven ability to build and scale customer programs or communities
  • Experience driving customer advocacy initiatives, including review programs or testimonials
  • Strong program management and cross-functional collaboration skills

Responsibilities

  • Design and scale customer engagement programs, including community initiatives, webinars, events, and recognition programs
  • Grow and activate our customer community, increasing participation and peer-to-peer engagement
  • Build and manage scalable advocacy programs, including review generation, testimonials, and customer stories
  • Identify and nurture engaged customers into advocates and contributors

Key facts

Other skills

  • Program Management
  • Communication
  • Relationship Building

About the company

Absorb Software logo

Absorb Software

Corporate Learning Platforms

Absorb Software is a learning technology company based in Calgary, Alberta Canada, with remote workers throughout the world. Absorb offers both Absorb Infuse, the first Learning Experience Platform (LXP) to offer a true in-the-flow learning experience, and our flagship product, Absorb LMS, an industry-leading and award-winning Learning Management System for businesses, higher education, government and non-profit agencies around the world. Absorb is setting new standards in learning technology and support, fueling companies who believe that people are their greatest asset. We exceed expectations across enterprises, industries and continents, helping people learn at the speed of now and preparing companies for the future of work. How do we do it better? We pay attention to the details and go deep where it matters. Turning a culture of learning into a revenue engine for global titans the world over. Care to join us?

Company details

IndustryCorporate Learning Platforms
Company size501 - 1000

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Job description

"Every customer has a story worth telling and a lesson worth learning. When we amplify those voices, we don't just inspire others; we unlock the potential for every learner to achieve something extraordinary. As our Engagement & Advocacy Manager, you'll be the architect of those stories, turning customer success into a movement that drives real impact. This role sits at the heart of our business and our community, championing the voices that help other customers invest in learning, lead with confidence, and build cultures that last."- Leslie Kelley, Chief Growth officer

We’re looking for an Customer Advocacy and Engagement Manager to build and scale programs that deepen customer engagement and generate authentic customer voice.

In this role, you will create meaningful experiences through community, events, and recognition programs that drive participation and turn engaged customers into advocates. You’ll also own scalable advocacy initiatives, including review generation and testimonial programs, helping amplify the voice of our customers in the market.

This is a highly cross-functional role that partners closely with Customer Success, Marketing, and Enablement to connect engagement with adoption, retention, and growth.

What you’ll do:

  • Design and scale customer engagement programs, including community initiatives, webinars, events, and recognition programs

  • Grow and activate our customer community, increasing participation and peer-to-peer engagement

  • Build and manage scalable advocacy programs, including review generation (e.g., G2), testimonials, and customer stories

  • Identify and nurture engaged customers into advocates and contributors

  • Partner with Customer Success and Implementation teams to align advocacy efforts and ensure a seamless customer experience

  • Collaborate with Lifecycle Marketing to promote programs and increase participation

  • Track and optimize performance based on engagement, participation, and advocacy metrics

What Success Looks like:

  • Increased customer participation in community and programs

  • A thriving, engaged customer community

  • Consistent generation of customer reviews and advocacy

  • Strong pipeline of engaged customers ready to participate in case studies and other advocacy initiatives

What you’ll bring:

  • 4–8 years of experience in customer marketing, community, advocacy, or engagement roles in B2B SaaS

  • Proven ability to build and scale customer programs or communities

  • Experience driving customer advocacy initiatives, including review programs or testimonials

  • Strong program management and cross-functional collaboration skills

  • Data-driven mindset with the ability to measure and improve performance

  • Excellent communication and relationship-building skills

Are you ready to become an Absorber?

What we offer:

  • Fully remote-first work with flexible work arrangements 🏡

  • Comprehensive Health and Wellness Benefits including retirement savings programs, eligibility for two different bonus plans, generous time off, comprehensive medical and dental benefits based on your country of location 🧘

  • New Hire Equipment Allowance and monthly Flex Allowance to support your success 📦

  • Endless opportunity for career growth and internal mobility 🌱

  • Employee driven DE&I programs 🫶

 

Who are we?

Absorb Software is the leading global AI-driven learning platform provider, helping organizations unlock the full potential of their workforce. With its innovative Strategic Learning Systems (SLS) approach, Absorb empowers businesses to align learning with strategic goals, driving measurable impact and workforce agility. The Absorb LMS platform delivers personalized, scalable, and engaging learning experiences for employees, customers, and partners worldwide. Trusted by over 3,300 organizations and 34 million users, Absorb is redefining the future of workplace learning through cutting-edge AI, seamless integrations, and an unwavering commitment to innovation. We empower learners to enrich their lives, workplaces and communities.

 

Our values are simple:

  • We achieve exceptional results by genuinely caring about each other and the work we do

  • We’re united, and we grow through our commitment to elevating continual learning!

AI @ Absorb

We believe in the power of AI and technology to make learning accessible to everyone. By exploring new tools and constantly experimenting, we’re redefining what’s possible. We take an AI‑first approach to unlock human potential, drive impact, and scale better outcomes. As the world evolves, Absorb is committed to growing with you. Investing in your skills every step of the way.

We use AI tools to support our recruitment process, such as organizing applications and highlighting potential matches based on role requirements. While these tools help streamline our review, all screening and final hiring decisions are made by our recruitment team. We encourage candidates to apply authentically and not rely solely on AI-generated responses in their applications.

Absorb is proud to be an equal opportunity employer, we celebrate diversity and are committed to creating a safe and inclusive environment for all our people. All employment decisions are based on business needs, job requirements and individual qualifications. Should you require any accommodation during the recruitment process, please indicate this on your application and we will work with you to meet your accessibility needs. For any questions, please contact us at accessiblecareers@absorblms.com

Successful candidates for this position will be subject to pre-employment background screening, including a criminal record check and must be able to show proof of legal eligibility to work in the country they have applied to without sponsorship.

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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