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Head of Marketing

Role overview

Qualifications

  • 5+ years of work experience in marketing with a strong focus on B2B lead generation and SaaS marketing
  • Bachelor’s degree in marketing, business administration, communication, or related field (preferred)
  • Proficiency in CRM and marketing automation tools
  • Excellent written and verbal communication

Responsibilities

  • Design and implement lead prospecting strategies and roadmaps which align with the company’s sales and marketing objectives
  • Research and identify potential leads through various channels
  • Plan, execute, and optimize end-to-end lead generation campaigns using channels such as email marketing, social media, content marketing, SEO, PPC, etc.
  • Analyze lead generation metrics to evaluate campaign effectiveness and refine strategies for improved outcomes

About the company

Connectly.ai logo

Connectly.ai

Artificial Intelligence & Machine Learning Services

Connectly.ai is a conversational commerce company focused on simplifying how SMBs transform customer messages into revenue. Our tools centralize customer communications - across WhatsApp, SMS, Facebook Messenger and Instagram - removing the friction from message-driven sales and enabling businesses to treat their customers like people, not tickets. Connectly.ai was founded in 2020 by former Big Tech executives who saw a need for smaller businesses to gain equity in conversational commerce, a market that is expected to become a $130B market by 2025, according to Forrester.

Company details

Company typeStartup
IndustryArtificial Intelligence & Machine Learning Services
Company size11 - 50

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Job description

Are You Ready to Revolutionize Communication and Commerce with Connectly.ai?

At Connectly, we’re building the future of conversational commerce in Latin America, starting with WhatsApp. Our 360° AI engagement platform empowers retailers to sell, support, and scale directly inside the app their customers already use every day.

We’re a VC-backed Series B startup with a world-class team from Meta, Google, Uber, and other leading Silicon Valley companies. We operate as a hybrid organization, with offices in Bogotá and San Francisco, and distributed teams across Latin America, including Brazil, where many of our AI initiatives are based.

To bring this vision to life, we’re looking for candidates who are passionate about redefining customer engagement and have a deep belief in the power of AI and WhatsApp to create genuine, impactful interactions. We seek individuals who are eager to tackle tough challenges, value continuous growth, and thrive in a collaborative, high-energy environment. We want teammates who are driven to make a lasting difference, undaunted by complex problems, and motivated to shape the future of conversational commerce.

What It Takes to Thrive at Connectly

Our culture is ambitious and fast-paced, designed for those who want to work with top-tier professionals and are committed to excellence. If you’re ready to grow beyond what you thought possible, are excited about joining a mission-driven team, and are open to continuous learning, Connectly might be the place for you.

If you’re ready to help shape this future with us, we can’t wait to meet you.

Responsibilities

  • Design and implement lead prospecting strategies and roadmaps which align with the company’s sales and marketing objectives

  • Research and identify potential leads through various channels

  • Qualify leads based on established criteria to determine their potential as customers.

  • Plan, execute, and optimize end-to-end lead generation campaigns using channels such as email marketing, social media, content marketing, SEO, PPC, etc.

  • Develop A/B testing strategies to identify and implement high-performing reach-out approaches.

  • Work closely with sales teams to ensure seamless handoff of qualified leads, track lead outcomes, and adjust strategies based on feedback.

  • Analyze lead generation metrics to evaluate campaign effectiveness and refine strategies for improved outcomes.

Requirements

  • 5+ years of work experience in marketing with a strong focus on B2B lead generation and SaaS marketing

  • Bachelor’s degree in marketing, business administration, communication, or related field (preferred)

  • Proficiency in CRM and marketing automation tools

  • Strong organizational, data analysis and time management skills

  • Excellent written and verbal communication

  • Self-motivated, proactive individual

  • Advanced English proficiency (at least C1 English level)

Benefits

  • Competitive pay and bonus

  • Remote role: travel and work from wherever you want

  • Flexible work schedule to enable a smoother work-life balance

  • Unlimited time off

  • Learning and growth opportunities within the company

  • Work in an agile, fast-paced tech-driven environment that is transforming conversational commerce through AI

  • Be part of a supportive and dynamic team where collaboration and creativity are celebrated

Connectly is an equal opportunity employer. We’re committed to building a diverse, inclusive, and supportive workplace that is distributed around the world.

We're a remote-first company with clients and team members across the world. We allow you to work from anywhere in the world anytime you prefer, as long as you are able to stay on top of deliverables and are able to overlap with the scheduled team meetings and close collaboration hours. (location-specific legal requirements permitting). At the same time we are also experimenting with hybrid work models, so please don't let that discourage you from applying!

We're looking to cultivate a highly creative, motivating, and collaborative environment as we aim to move fast and build quickly. Talk to us if you are interested!

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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