Lead Generation Specialist — Solar Energy (Meta, LinkedIn & Video)

This is a remote position.

LEAD GENERATION SPECIALIST Remote  |  Philippines  |  Full-Time

45,000 - 65,000  |  5:30 AM – 2:30 PM PHT  |  Adelaide Business Hours  |  Long-Term Role

If you're a performance-driven lead generation specialist who knows how to turn Meta and LinkedIn into a steady stream of qualified solar leads — and you want to own a number that matters — this is your role.

Solar Power Direct is an established Australian solar and battery storage company based in Adelaide. They have a sales team ready to convert. What they need is someone who can feed it — 40 qualified leads per week, generated through targeted social campaigns, video reels, and smart outreach. You'll work alongside James, their current lead manager, and you'll have the full campaign brief from start to finish.

This is a lead generation seat, not a content creation seat. You'll create content because it drives leads — not the other way around. If you think in CPL, conversion rates, and cost per acquisition, read on.

Why This Is an Ideal Role

• Own a real lead generation number — 40 qualified leads per week — with full visibility on how your campaigns contribute to pipeline and revenue.
  

• Work directly with the sales team. Your leads go straight to James and the team; you'll see what converts and what doesn't, and adjust accordingly.
  

• Full campaign ownership from brief to reporting — no waiting for approvals from three layers of management.
  

• Greenfield opportunity: SPD's remote marketing function is being built around this hire. Your processes, your playbook.
  

• Equipment provided by Solar Power Direct. Long-term, stable engagement — this is a permanent seat, not a project.
  

• Belong to Remote Workmate's AI-enabled operator community with an assigned CSM and structured onboarding.
  

What You'll Be Owning

Your primary job is leads. Everything else — content, reels, campaigns, review requests — is in service of that number.

• Improve the quality and conversion of leads from various channels utilized
  

• Manage Hubspot to ensure that there’s minimal lead spills 
  

• Plan, build, and run lead generation campaigns on Meta (Facebook/Instagram) and LinkedIn from start to finish — targeting, creative, copy, budget allocation, reporting.
  

• When possible, create short-form video reels and social content designed to capture attention and drive enquiry 
  

• Hit a target of 40 qualified leads per week, tracked against the sales team's conversion benchmark.
  

• Manage review request campaigns to lift Google and social review volume — reviews are a key trust signal in solar sales.
  

• Assist James (SPD's lead manager) with outreach as needed — supporting the pipeline beyond inbound.
  

• Report on campaign performance weekly: spend, CPL, lead volume, conversion rate against benchmark. No vanity metrics — only numbers that connect to sales.
  

How the Workflow Actually Works

• Campaigns run on Meta Ads Manager and LinkedIn Campaign Manager — you own the accounts end-to-end.
  

• Lead quality is measured against the sales team's conversion benchmark — you will know quickly whether your leads are converting.
  

• Video reels are produced using AI editing tools and SPD-provided or self-sourced solar content — you brief, shoot (or source), edit, and publish.
  

• Weekly reporting goes to Paul (MD) and James — you are the source of truth on lead generation performance.
  

• Practical skills test: shortlisted candidates complete a 2–3 hour test using generic solar content. No surprises — you'll know what's expected upfront.
  

Requirements

This Role Is a Great Fit If You:

• Have 3+ years running paid lead generation campaigns on Meta and/or LinkedIn with measurable results (CPL, volume, conversion rate).
  

• Have worked with Hubspot and understand how to manage and organise the data
  

• You enjoy the hunt and the challenge of converting leads
  

• Can point to a campaign you built from scratch — targeting, creative, copy, and reporting — and tell us what it achieved.
  

• Understand what makes a solar lead qualified versus junk, and how to brief creative that attracts the right enquiries.
  

• Are comfortable producing or directing short-form video content designed to generate leads, not just views.
  

• Work to numbers, not to activity. 'I posted 5 reels this week' is not a result — '37 leads at $18 CPL' is.
  

• Can manage your own workload, hit weekly targets, and flag blockers before they become problems.
  

Bonus Points If You:

• Have direct experience in solar, electrical, home services, or other high-consideration B2C categories where trust and reviews drive conversion.
  

• Have run Google Ads or SEO campaigns alongside paid social — broader demand generation experience.
  

• Use AI tools (Claude, ChatGPT, AdCreative.ai, or similar) as genuine campaign accelerators — briefing, copy variants, A/B testing setup.
  

• Have experience with CRM lead handoff — ensuring the leads you generate actually land in HubSpot (or similar) cleanly for the sales team.
  

Tools You'll Use

• Meta Ads Manager (Facebook & Instagram)
  

• LinkedIn Campaign Manager
  

• Video editing tools (CapCut, Adobe Express, or AI-assisted equivalent)
  

• HubSpot CRM (lead logging and handoff to sales)
  

• Canva (creative assets and campaign graphics)
  

• AI tools (Claude / ChatGPT / AdCreative.ai) — for copy, creative briefs, and reporting
  

• Google Analytics / Meta Pixel (campaign tracking)
  

Hours, Pay, and Stability

• Full-time: 40 hours/week
  

• Hours: 6:30 AM – 3:30 PM Philippine Time (aligned with Adelaide ACST business hours)
  

• Pay: 
  

• Equipment: Mini PC provided by Solar Power Direct
  

• Practical test: 2–3 hour skills assessment before offer (generic solar content provided)
  

• Stable, long-term engagement — permanent seat, not a fixed-term contract
  

• Annual in-person workshop in the Philippines planned for late 2026 [Subject to logistics confirmation]
  

What Success Looks Like

After 90 days:

• You're generating 40 qualified leads per week consistently, tracked against the sales team's conversion benchmark.
  

• At least two active campaign funnels are running (Meta + LinkedIn), with weekly reporting Paul can read in under five minutes.
  

• Video reel cadence is operating — reels are live, performing, and generating enquiry, not just views.
  

• Review request campaigns have produced a measurable lift in Google and social reviews.
  

• James describes you as someone who feeds the pipeline reliably — not someone he has to chase.
  

Final Word

If you've ever thought:

“I know how to generate leads. I just want a client who can actually close them.”

This is that role. Let’s build long-term success together.